31 Bing Statistics for 2026: Usage, Market Share, and Trends

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Although often overlooked in favor of its competitors, Bing retains clear advantages, such as lower cost per click and a higher-purchasing-power audience. For SEO specialists, advertisers, and businesses looking to expand their digital campaigns, Bing is a practical channel for both traffic and paid acquisition.

In this piece, we describe the key Bing statistics and how marketers can use it in their campaigns. The figures below encapsulate everything you need to know about the engine, including how much traffic it gets, its main strengths, and where to find the strongest audiences.

Bing’s Market Share

Bing accounts for 4.68% of the global engine market and remains the second most popular, behind only Google. Compared with the roughly 3% it held for almost a decade from 2015 to 2024, this figure shows gradual growth. (Statcounter)

For a clearer picture of these trends and its position in the global market, have a look at the following important Bing statistics:

1. 9.12% of the global search engine market share for desktop search engines belongs to Bing as of June 2026 — a 2.5% decline since the same period last year. Its share on mobile devices is 0.65%, which is approximately the same as the previous year. (Statcounter)
2. The United States generated 39.15% of bing.com’s website traffic during the measured period. (Similarweb)
3. Bing market share in the US is 8.73% as of June 2026 — a slight increase of 1% since June 2025. (Statcounter)
4. 39.15% of China’s desktop search engine market share belongs to Bing, making it the most popular desktop engine in the country, ahead of Baidu. (Statcounter)
5. Bing remains the #2 most popular search engine across all devices in China, with 23.24% of the market share. The most popular engine overall is still Baidu, which holds 47.44%. (Statcounter)
6. Bing held 62.72% of the global console search engine market in 2025, making it the leading search engine in this device category. (Backlinko)

What can we learn from these SEO statistics: the engine is growing its local market share in China, especially on desktops. Despite turbulent periods in late 2025, Bing holds strong positions there. Global and US growth is slower, but overall Bing market share is gradually increasing in spite of a drop in desktop searches.

The engine stays strong on consoles, accounting for almost two-thirds of searches there. For businesses, Bing traffic can be significant on both local and global scales. By optimizing for Bing and investing in AI SEO tools, companies can obtain a consistently growing source of traffic.

Bing Usage Statistics

The Bing search engine has expanded its reach to over 100 languages. It attracts a predominantly male user base under 45, with a strong concentration in China and the US. Although its user base is much smaller than Google’s, marketers and SEO specialists should not overlook it.

With the engine, the more useful question is often not “How many people use Bing?”, but “Who uses Bing?” Compared with the average Google searcher, a large part of Bing’s core audience tends to have higher purchasing power and frequently uses the platform to research products. For businesses, this means that proper SEO for Bing can help them reach more potential customers.

Here are some important Bing usage statistics to paint the full picture.

1. China accounted for an estimated 13.1% of bing.com’s desktop website traffic in June 2026. (Semrush)
2. Gender distribution shows 60.04% male and 39.96% female users. (SimilarWeb)
3. Organic Bing web search stands at about 47.92 million organic search traffic as of July 2026. (Semrush)
4. In 2025, 73% of users were under the age of 45. (Microsoft)
5. As of 2026, Bing’s largest age group is between 25 and 34 years old (24.84%). (SimilarWeb)
6. 54% of Bing users are married, and 59% have children living with them. (Microsoft)
7. Bing had 2.1 billion worldwide visits in May 2026, a 16.67% increase over April 2026. (Semrush)

Bing Advertising Statistics

While often overlooked by marketers, who commonly prioritize Google Ads for broader reach, Microsoft Advertising can also be a powerful tool. Almost half of the users have a household income in the top 25%, which showcases substantial purchasing power and potential for revenue. Additionally, per-click and acquisition costs tend to be about 20-30% lower than those on Google.

This creates unique opportunities for businesses to reach high-value customers more cost-effectively, often with less competition and greater ad visibility. To illustrate the potential, here are some of the key Bing Ads statistics to keep in mind:

1. 54% of visitors use Bing for product research, supporting the engine’s value for commercial and product-led campaigns. (Microsoft)
2. 41% of US-based Bing users have a yearly household income in the top 25% (over $100,000). (Microsoft)
3. Microsoft Advertising Virgin Atlantic case-study data shows a 7.36% Click-Through Rate with 87% higher CVR than generic UK campaigns (Microsoft)
4. Microsoft Search ads reach 6.4 billion monthly visits on desktop and 109 million unique PC users in the United States, with a 38.1% PC market share. (Microsoft)
5. Bing Ads brings a 2.92% click-through rate with an average 3.6% conversion rate. (Uproas)
6. Cost-Per-Acquisition on Bing stands at $38.50. (BrightBid)
7. The average CPC on Microsoft Ads is $1.50-$2.80. (Uproas)
8. 2025 financial year revenue in search and news advertising (excluding traffic acquisition costs) increased by 21%. Microsoft also reported a 20% growth in constant currency. (Microsoft)
9. Microsoft’s search advertising revenue increased by 9%, or $304 million, in FY26 Q3. (Microsoft)
10. In FY 26 Q3, search advertising revenue excluding traffic costs increased by 12%. (Microsoft)

What we can learn from Bing Ads statistics: it can be used as a strong additional channel for paid search, especially for brands focused on high-buying-power customers. Microsoft’s audience data shows the prevalence of commercial search intent, which, in tandem with lower CPC and CPA, can make Bing a useful testing and supporting ground for advertising campaigns.

Bing and Artificial Intelligence

In 2026, Bing’s AI-powered tools have delivered measurable results — Microsoft reported that the engine reached 1 billion monthly active users, which, combined with growing Copilot integration, has led to more impressions. A recent report has shown 73% higher CTRs, 16% stronger conversion rates, and 33% shorter customer journeys.

What this means for users: Bing is not only growing but also integrating effective AI tools in its search. This makes it especially appealing to professionals, students, and users seeking help with research, writing, and productivity tasks.

Here are some useful Bing AI statistics.

1. Microsoft’s AI business has surpassed a $37 billion annual revenue run rate as of FY26 Q3. It is a 123% growth compared to 2025. (Microsoft)
2. Over the 16 months preceding the announcement, Microsoft invested more than €20 billion in AI and cloud infrastructure across Europe. (Microsoft)
3. Microsoft 365 Copilot has reported over 20 million paid seats. (Microsoft)
4. Users started over 1 billion Bing AI chats in the first 6 months since integrating AI features. (Microsoft)
5. Following OpenAI’s recapitalization in October 2025, Microsoft held an investment in OpenAI Group PBC valued at approximately $135 billion, representing roughly 27% on an as-converted diluted basis. (Microsoft)
6. Copilot accounted for 119.2 million monthly visitors as of June 2026 — 10.8 million fewer than in April of the same year (Similarweb)
7. Bing search volume increased by 43% due to integration with AI, which redirects queries from MS Office Suite. (SQ Magazine)
8. Copilot helped lead to 53% more purchases within 30 minutes of interactions. (Microsoft)

What this means for marketers: Bing is an AI-powered search engine, and these integrations make it more effective for commercial search. Copilot improves its outreach performance metrics by boosting traffic, CTR, and conversion rates.

For businesses looking to advertise on Bing, investing in SEO for LLMs can increase brand visibility and help content appear in AI-generated answers. It can also improve a company’s chances of earning valuable LLM citations.

Most Popular Searches on Bing

Public, up-to-date information about the most-searched terms on Bing is limited. However, the data shows that the highest-volume queries are navigational and point to the most popular sites on the Internet or popular Chinese sites. The top 5 include YouTube (2.87%), Zhihu (a Chinese social Q&A site and news aggregator, 1.39%), and ChatGPT (1.25%). (Semrush)

It’s worth noting that Google and Baidu are among the most common branded searches, with Google often ranking #1 globally at 2.91%. (Semrush) The reason may be that Bing is the default search engine on Microsoft Edge, which is installed on most computers and is used to find the alternatives the user is more interested in.

Bing Still Matters

These Bing statistics show a simple fact — the engine is establishing itself as a separate entity. It is the second-largest search engine globally and often takes the lead in desktop searches in China.

Bing also has a range of attractive competitive points for advertisers – it offers cheaper clicks and a huge market of ~50 million monthly organic searches. It also has advanced integrations with the Copilot ecosystem, which has been shown to increase the effectiveness of advertising campaigns.

When considering Bing, AI SEO services can go beyond regular ChatGPT and Google AI overviews and bring a new, large source of traffic with high buying power.

If you need a professional SEO company to help you harness Bing’s full potential, our team at SeoProfy is ready to help. Book a free consultation today!

Author

Julia Lubianytska

Julia Lubianytska is a Copywriting Team Lead at SeoProfy with over 7 years of experience in copywriting and editing. She works closely with copywriting teams, helping writers craft clear and thoughtful content for SaaS products, IT services, and businesses in the legal and medical fields. Julia enjoys turning complex topics into easy-to-understand, trustworthy content, focusing on structure, clarity, and consistency to ensure the content is genuinely helpful for real people, not just search engines.