Andrew Shum is the Head of SEO at SeoProfy with 10+ years of experience in SEO and digital marketing. He has been part of the company for over 6 years and has led the SEO department for the past 3.5 years, managing a team of 15+ specialists. He works with competitive and international multi-language projects across eCommerce, SaaS, and enterprise niches, focusing on practical SEO strategies that deliver measurable results.
Andrew Shum
Expertise:
- SEO Strategy Development
- Ecommerce SEO
- Team Management
- SEO Analytics & Reporting
- International SEO
Recent Articles
Gambling content can fall into YMYL territory because it may affect users’ financial well-being, which makes accuracy, transparency, and trust especially important. Without first building solid trust and compliance, even...
13 minutes read
Advertising restrictions leave casino brands with fewer backup channels, so organic rankings carry more of the acquisition load. At the same time, Google has paid-link patterns on its radar, and iGaming produces them almost...
10 minutes read
Data quality varies significantly between scraping utilities and established search databases. Scrapers extract live HTML directly from search engines at query time, transforming public layouts into structured JSON payloads....
23 minutes read
