NEW: AI SEO Playbook
How to win visibility in AI search results
ATAS, a trading analytics software company, has long partnered with SeoProfy to grow its organic visibility. As AI search became a key demand channel, we expanded the strategy to strengthen the brand’s presence across AI platforms.
As a result, ATAS now ranks among its top 3 competitors by AI Share of Voice and has generated 4,490 registrations from AI referral traffic in 6 months.
We’re very satisfied with the ongoing collaboration and results.
Thanks to SeoProfy, we’ve seen steady growth in organic visibility and improved performance across AI-powered search engines. SeoProfy has delivered tasks on time, communicated transparently, and adapted to our evolving priorities in the AI landscape. Their technical expertise and thorough audits, specifically regarding Answer Engine Optimization, have been a highlight of the engagement.
As AI search emerged as a key demand channel during our ongoing partnership, several technical and structural issues were limiting ATAS’s visibility across both traditional and AI-powered search:
We expanded ATAS’s existing SEO strategy to improve its visibility across AI-powered search. Our Answer Engine Optimization approach was built around four core pillars while continuing to strengthen organic search performance.
We mapped high-intent queries to individual product features. Where a feature addressed several distinct search intents, we created dedicated landing pages rather than forcing one page to cover everything. This gave AI engines clearer, more focused pages to retrieve and reference for specific queries.
Our experts migrated the site to a server-side rendering setup, ensuring that key content was available in the initial HTML rather than dependent on client-side JavaScript. This made the site easier for search engines and AI crawlers to crawl, index, and interpret reliably.
We built a large, categorized, and internally linked library of blog content that addressed informational queries in the niche while remaining closely connected to the core product. This strengthened ATAS’s topical relevance and gave AI systems more interconnected, product-relevant content to retrieve and reference.
The team ran an ongoing outreach campaign focused on securing placements across relevant “best-of” articles, comparison pages, and industry roundups. These placements strengthened third-party validation of the brand and expanded its visibility across sources frequently referenced in AI-generated recommendations.
AI search visibility for ATAS grew substantially across citations, traffic, and downstream conversions.
AI citations grew from roughly 500 to 1,407 over the past year, tracked via Ahrefs Brand Radar — meaning AI engines now reference ATAS as a source far more often when answering relevant queries.
AI referral traffic generated 36.48K sessions over the last six months, up 16% from the previous period, reflecting stronger visibility across ChatGPT, Perplexity, and other AI search platforms.
Registrations attributed to AI referrers grew to roughly 4,490, up 14% over the prior half-year, confirming that AI-driven visibility is converting into real product sign-ups, not just impressions.
