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B2B SaaS Case Study: 149% More Organic Sign-Ups for an NTRIP Service Provider

In early 2026, we were contacted by RTKdata, a real-time subscription-based satellite positioning corrections provider for drone mapping and land surveying. Its NTRIP subscription service delivers the data over the internet and covers more than 140 countries.

From April to September 2026, we saw monthly free-trial sign-ups from organic search grow from 53 to 132, a 149% increase. Monthly non-branded clicks also reached 3,343 in September, up from 161 in February.

x
Monthly non-branded clicks
+%
In organic leads to demo trials conversion
%
Tracked U.S. commercial keywords in Google’s top 10
RTKdata Logo
CLIENT
RTKdata
Industry
Geospatial Technology
Business Type
B2B SaaS (NTRIP Service)
Services Provided
SEO & AI Search Strategy, Link Building
Konstantin Nidens

The team consistently delivers on time and communicates well through in-person meetings, email, and messaging apps.

SeoProfy’s work has resulted in better visibility, more clicks, and increased engagement for the client’s website. The team consistently delivers on time, and their impressive communication ensures smooth collaboration Overall, the engagement has been a success.

Konstantin Nidens
CEO & Co-Founder, RTKdata
CEO & Co-Founder, RTKdata

The Challenge

RTKdata had already published pages for the regions it covered and the industries it served. However, as we checked which pages appeared in search results, we found that some were competing with other URLs on the same site.

Country and U.S. state pages shared an average of 95% of their content. Often, only the place name changed. The overlap left readers with little information specific to their area. For some commercial searches, RTKdata’s own blog posts ranked ahead of the industry pages that described the service.

  • Near-duplicate location pages with little country- or state-specific information
  • Mixed language and technical debt
  • Commercial pages missed didn’t address the real demand
  • Weak authority in a high-competition niche

The Solution

To find the highest-ROI solutions, we started with a technical audit that included over 40 checks. We also reviewed each commercial page and compared the client’s backlink profile with those of five competitors.

Technical SEO and indexing

We fixed all high- and medium-priority issues from the audit, including internal links that had passed through chains of 301 redirects. By redirecting legacy WooCommerce URLs and replacing the sitemap with two files listing valid URLs, we ensured visitors reach their destination in one hop.

We also excluded transactional subdomains from indexing and made the site’s trust pages eligible for indexing again. We also added structured data and restored English throughout pages for Brazil and Portugal.

Location pages with regional content

We reviewed the U.S. state and country pages to see where search demand justified a dedicated page. The shared templates offered little detail for someone checking RTK coverage in a particular area.

On the pages we kept, we replaced that copy with location-specific information. For locations that didn’t have enough demand for a separate page, we consolidated them into corresponding national pages so buyers could check coverage there.

Content built around buyer searches

We narrowed 1,465 terms for a competitor keyword gap analysis to 426 across 17 topics. That research shaped briefs for industry pages such as Drones and Surveying. We rewrote those pages and updated their title tags and meta descriptions.

We added about three blog articles a month, each linking to the relevant industry page. Setup and integration guides already ranked for searches by receiver or drone model, so we gave each guide a distinct title tag and meta description, too.

Link building in relevant industries

We screened sites for relevance and existing traffic. Placements included drone and geospatial sites as well as publications covering precision agriculture and construction technology. Most links came from the U.S., Canadian, or EU sites.

We used more branded and service-specific anchor text to balance the heavy use of bare URLs. Links pointed to industry and pricing pages as well as the homepage. We monitored the backlink profile for spam and kept the disavow file up to date.

Results

By September 2026, RTKdata was drawing more clicks from non-branded searches, with the Free Trial report also showing an increase in users from organic search.

  1. +1,976% in monthly non-branded clicks

    Monthly non-branded clicks grew from 161 to 3,343 between February and September 2026.

  2. 149% more organic search users in the Free Trial registrations

    Monthly Free Trial registrations coming from organic search rose from 53 in April to 132 in September 2026.

  3. 94 high-intent commercial keywords in Google’s top 10

    Of the 156 commercial keywords we tracked in the U.S. Google results with SE Ranking, 94 ranked in the top 10 in October 2026, up from 66 in April. Additionally, the number in the top 3 rose from 32 to 56 over the same period.

  4. Domain Rating up from 11 to 40

    The site’s Domain Rating rose from 11 to 40 by October 202, reaching the tracked competitor range. Ahrefs reported a further increase to 42 in November.

B2B SaaS Case Study Results

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