AI Brand Mentions Case Study: 40+ AI Answers for a Coffee Brand

Services Used

The Challenge

The client typically appeared at positions 11 or 12 in Google for target “best organic coffee” searches. Shoppers using those terms were already comparing their options. We needed links from established sites to help the client’s priority pages reach the top 10.

We also wanted the client to appear when potential clients asked AI tools which coffee to buy. That meant earning coverage on relevant sites that those tools could cite in their recommendations.

Identifying target queries with a realistic chance of reaching Google’s top 10
Planning how many links to build and how to space out placements
Securing placements on relevant sites with anchor text that fits each article
Earning citations and mentions for the client and their articles in AI answers

The Solution

Guest posts supported the client’s priority posts. We used comparison articles to compete for target searches on third-party sites and give AI tools sources to cite.

Comparison articles on relevant sites

We placed coffee roundups on established sites that already covered coffee or closely related topics. For each placement, we considered whether a comparison on that site could realistically reach Google’s top 10 for the target query.

Guest posts for priority pages

We used guest posts to link directly to the pages we wanted to strengthen. We planned the number and pace of placements, then chose anchor text that fit the surrounding copy in each post.

Content for search and AI answers

We wrote detailed comparisons around the target searches and grouped the information by coffee so readers could scan their options. One roundup included a side-by-side comparison table that later appeared in the source preview of a Google AI answer.

Review of live placements

Once the articles went live, we checked their Google rankings at intervals. For roundups with room to move up, we assessed whether they would benefit from Tier 2 links pointing to the published article itself.

Results

The client moved into Google’s top 10 for target comparison searches. The published roundups also became sources for AI answers that mentioned the client.

Positions 2 and 3 for target “best organic coffee” searches

The client had typically appeared at positions 11 or 12 in Google for these queries. During the campaign, it began appearing at positions 2 and 3.
6.5 average position for “organic coffee”

Google Search Console showed an average position of 16.8 for the query from July 19 to Sept. 7, 2026. It improved to 6.5 from Sept. 8 to Oct. 28.
40+ AI answers mentioning the client

All nine comparison articles earned AI citations. The client appeared in 40+ answers that cited at least one of those articles.
Four top-10 rankings for one comparison article

One roundup ranked at positions 3, 5, 7, and 9 for four respective target searches that included “best”. It also appeared as a cited source in a Google AI answer that mentioned the client.

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