Key 60 Perplexity AI Statistics for 2025

Our team has collected the latest information and even tried to predict the future development of this AI engine. Find out how many users opt for the model and the ways they use it to decide whether your business needs to get spotted by its algorithms.

Perplexity AI User Statistics

Let’s start with a brief overview of the platform’s current market performance and its evolution from a startup to one of the leading AI search companies.

Perplexity AI’s Growth

The engine was released in 2022 and included a variety of popular AI-powered bots, such as GPT-5, Grok, and Claude. Using natural language processing, the platform could provide users with more accurate and personalized answers, which consequently resulted in impressive growth statistics:

1. In 2025, Perplexity AI has reached over $100 million in annualized revenue. (LinkedIn)
2. With $20 million in revenue in 2024, the platform has demonstrated impressive 500% year-over-year growth. (Bloomberg)
3. The AI engine has managed to reach a $18 billion valuation in 2025. (Yahoo! Finance)
4. The platform actively attracts investors, and it is currently getting new funding from prominent companies and individuals, including NVIDIA, Jeff Bezos, and SoftBank. (BusinessWorld)
5. In 2025, the platform’s user base grew by 66% year-over-year. (Zebracat)
6. On average, the model has over 170 million monthly visits. (Semrush)
7. The platform managed to significantly increase its processing capabilities — from 3,000 daily queries in 2022 to 30 million daily queries in 2025. (Perplexity)
8. In the category AI, Perplexity’s website is the 7th most popular, yielding to ChatGPT, OpenAI, DeepSeek, Gemini, and Deepl. (Semrush)
9. Overall, the system’s processing capabilities grew by 20% month over month. (Search Engine Land)
10. Perplexity’s app has a 4.8 out of 5 rating on Product Hunt, which is similar to other popular AI-powered platforms, including ChatGPT, Gemini, and DeepSeek. (Product Hunt)

Market Penetration and Expansion

A steadily growing number of Perplexity AI users is undeniable evidence of the platform’s popularity. Obtaining quick, synthesized answers with links to web resources saves people a lot of time, while also opening new opportunities for businesses to reach their potential clients.

1. In May 2025, the AI engine dealt with 780 million monthly queries, resulting in a 239% in query volume from August 2024 (230 million) (Perplexity)
2. As for October 2025, the generative AI chatbot has a 6.6% share in the AI search market. (First Page Sage)

The table below shows the platforms’ key competitors and their market shares:

1. The platform reached the 199th position in the global website rank in October 2025. (Semrush)
2. A Perplexity user base spans 238 countries, while the platform officially supports 46 languages. (Index.dev)
3. Since the release, the number of Perplexity AI downloads has reached 13.9 million. (Business of Apps)
4. In 2025, the official Perplexity – AI Companion browser extension has reached over 500,000 users. (Chrome Web Store)
5. 33% of the marketers opt for Perplexity AI at least three times a week. (Zebracat)

Considering that AI technologies have already become a part of the marketing processes in nearly 38% of businesses, we should expect the growth of the platform’s usage in this niche. Further, the experts from other industries also actively use its capabilities:

1. In 2024, only 4.9% of developers were using Perplexity for search and development tasks, with ChatGPT (81.7%), Copilot (44.2%), and Gemini (22.4%) being the preferred options. (Statista)
2. 45% of content creators perform search tasks and fact-checking using the platform’s capabilities. (AFF Maven)
3. The model actively expands its market presence by partnering with major tech companies, including Amazon Web Services and NVIDIA. (Zebracat)

And if you also want your website to get noticed by the algorithms of this popular platform, you’re welcome to opt for our AI SEO services.

Perplexity AI User Demographics

You should consider the user demographics of the platform before you decide whether it’s reasonable to optimize your website for its algorithm. A comprehensive analysis using key information about Perplexity AI users, such as their average age, gender, and occupation, will give you a hint.

1. The majority of Perplexity users are from India (22.75%). (SimilarWeb)

Other countries where this platform is popular with their citizens include:

1. The gender distribution of Perplexity AI users shows that 54.13% are male, while 45.87% are female. (Originality.ai)
2. English is a native language for 34% of Perplexity AI’s audience. At the same time, 18% of the audience speaks Spanish and 12% speaks Hindi. (Zebracat)
3. The largest group using the generative AI chatbot is people aged 25 to 34, representing 29.66% of the audience. (SimilarWeb)

The platform is mainly popular with the young generation. Nonetheless, the following table demonstrates that people from other age groups also use Perplexity for various purposes:

User Engagement and Behavior Statistics

The number of monthly active users and their retention rate also matter when estimating the popularity of AI-powered platforms, such as Perplexity. Let’s review the activity of its audience, paying attention to all essential factors like average visit duration and bounce rate.

1. The generative AI chatbot handles over 435 million search queries per month. (NVIDIA)
2. 29% of these queries are closely related to research or academic purposes. (Zebracat)
3. As for April 2025, there were nearly 30 million Perplexity AI users. (Yahoo! Finance)
4. The tool’s audience demonstrates a high level of loyalty and satisfaction, which results in an astonishing 85% user retention rate. (Index.dev)
5. The average bounce rate at the platform is 41,74%. (Semrush)
6. The majority of global users on the platform are mainly interested in programming, computer electronics, and technology. (SimilarWeb)
7. 90% of Perplexity AI users return to the platform within a 30-day period after their first visit. (Index.dev)
8. Daily users spend an average of 12 minutes and 18 seconds on the platform. (Semrush)
9. 16% of the users spend over 30 minutes using the Perplexity AI during a single session. (Zebracat)
10. On average, a person views 4.41 pages per visit. (Semrush)

Although this is a great result, the number of pages per visit at Perplexity is still lower than at popular websites:

1. Most users visit the platform by directly entering its domain (72.29%). Additionally, 25.09% of the visitors come from the current organic search traffic. (SimilarWeb)
2. Mobile devices drive only 19.9% of visits, as the majority of visitors (80.1%) use the platform’s desktop version. (Semrush)
3. YouTube is the most efficient media channel, driving 50.95% of social traffic to the platform through educational videos and reviews of AI features. (Index.dev)

Other channels aren’t as efficient as YouTube, but still ensure a stable flow of new Perplexity visitors:

1. When discussing AI-driven traffic, the AI engine receives 83.97% of its visits (144 million) from its own ecosystem. (Semrush)

At the same time, the platform still gets mentioned by other popular AI-powered bots, including:

1. After visiting the platform, most visitors go to google.com (5.31%) and nih.gov (1.64%). Other popular destinations include YouTube (1.62%), Reddit (1.49%), and ChatGPT (1.42%). (Semrush)
2. The majority of Perplexity’s visitors use the platform’s capabilities to create SEO-friendly and factual content, summarize books, get artistic inspiration, or generate code. (Saufter.io)
3. Tuesday is the most active day on the platform with the peak traffic between 9 AM and 11 AM local time. (Zebracat)
4. 80% of Perplexity’s audience consists of graduates, 30% are senior company leaders, and 65% are high-income white-collar workers. (WARC)
5. Only 19% of the Perplexity AI user base takes advantage of it on a daily basis, while 27% report using the platform up to several times a week. (Zebracat)

Perplexity Impact on the Search Industry

As for 2025, nearly 48% of marketing leaders have invested in AI tools like Perplexity to boost the effectiveness of their teams. Businesses opt for this innovative technology due to its impressive processing capabilities, accurate answers, and efficient recommendations.

The Perplexity AI statistics provided below demonstrate how it reshapes SEO and content marketing strategies, resulting in significant changes in online organic business promotion. Moreover, the latest numbers prove that this platform’s performance often overcomes even the AI search industry leaders, such as ChatGPT.

1. With the Deep Research mode enabled, the system achieves a 21.1% accuracy score on Humanity’s Last Exam. This is way more in comparison to popular LLMs, such as Gemini Thinking, 03-mini, 01, and DeepSeek-R1. (Perplexity)
2. The AI engine handles short queries in 0.8 seconds on average. (Cension)
3. The platform scores 93.9% accuracy on the SimpleQA benchmark, impressively exceeding the leading models like OpenAI 01-preview and GPT-4o. (Perplexity)
4. The generative AI chatbot sends desktop traffic to over 900 websites from various categories, including search engines (16.91%) and social media networks (12.87%). (SimilarWeb)
5. It takes up to 3 minutes for Perplexity AI to complete the majority of the research tasks. (Perplexity)

Currently, this is one of the fastest results among the most popular platforms in the search industry:

1. For general businesses, the system has a slightly different recommendation algorithm, based on authoritative list mentions (64%), online reviews (31%), and awards (5%). (First Page Sage)
2. While Google pulls only 20 online sources per query, the AI chatbot’s answers are based on 57 sources for more accurate and complete answers. (Nine Peaks)
3. The top 3 Perplexity’s key competitors are Fintel.io, Public.com, and Stocktian.net. (Semrush)
4. When estimating whether to recommend a local business or not, Perplexity AI considers local business reviews (39%), authoritative list mentions (34%), and online reviews (27%). (First Page Sage)
5. In a comparison of Perplexity and ChatGPT, OpenAI’s LLM turned out to be less efficient in summarization, data analysis, and video generation. However, the AI engine still hasn’t managed to outperform ChatGPT in real-time web search, coding, and image generation and analysis. (G2)
6. Perplexity Pro Search Model is based on 4 popular LLMs, including its in-house Sonar model. Further, the platform’s Reasoning Search Models process the information using the capabilities of 6 LLMs. (Perplexity)
7. The Cerebras infrastructure makes the Sonar 10x faster than Gemini 2.0 Flash. Further, it performs at the level of GPT-4o and Claude 3.5 Sonnet while requiring fewer resources. (ClickForest)
8. Since November 2024, the platform has offered businesses the possibility to join its Perplexity Merchant Program to promote their products within its ecosystem. (Perplexity)

The Future of Perplexity AI

Finally, our team has collected the latest data, reviewing the trends that may shed light on the future of Perplexity. Here, you’ll find key statistics related to the platform’s prospective goals, upcoming products, and perspectives on how to remain competitive against industry giants like Google.

1. On October 2nd, 2025, the Perplexity AI Team finally released its AI-powered Comet browser designed with the autonomous task execution system. (Perplexity)
2. The platform is expected to increase its query processing capability to 3 billion annual queries by the end of 2025. (AFF Maven)
3. After its release, the new Comet browser is considered 85% more vulnerable to phishing and hacking attacks than the popular Google Chrome. (LayerX)
4. The generative AI chatbot actively expands its collaboration with tech companies. After partnering with Motorola in April 2025, it has started integration with several of the company’s latest devices, including the Razr series. (Perplexity)

Making the Most of Perplexity for Your Business in 2025

All the collected Perplexity AI stats demonstrate the impressive results a project has managed to achieve in only three years. Although the platform isn’t as popular as the leading LLMs, it continues to grow actively and expand its influence on the market through prospective collaborations.

Additionally, such AI-powered projects open opportunities for businesses to reach new audiences by getting mentioned in the references and recommendations. They’ve already changed the entire search industry, and if you want your web traffic to keep growing, you must follow the latest trends and new approaches. Don’t overlook a possibility to expand your business and opt for SeoProfy’s AI SEO audit to be among the first to conquer artificial intelligence algorithms.

Author

Andrew Shum

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.