In B2B SaaS, SEO delivers an average ROI of 702% with break-even in just seven months. That makes it one of the most profitable channels compared to PPC or paid social. The real challenge is not whether SEO works but who to trust with it. That is why we pulled together the best SaaS SEO agencies in 2025 so you don’t have to spend weeks comparing.
To build this list, we focused on what actually matters. We looked at real SaaS case studies, technical and content expertise, link building results, and honest feedback from clients. The agencies featured in the list are those that meet these standards and demonstrate consistent impact for SaaS businesses.
- SeoProfy: best for data-driven SaaS brands that want full-stack SEO, multilingual reach, and a content engine linked directly to revenue
- Skale: best for growth-stage products that need forecast-backed roadmaps, rigorous technical audits, and link programs that lift MRR
- MADX Digital: best for lean B2B teams looking for rapid technical fixes and responsive collaboration across time zones
Top SaaS SEO agencies to work with in 2025
After an extensive side-by-side evaluation of dozens of providers, we narrowed the market to a shortlist of the best SEO SaaS companies. Here are the agencies that made the cut:
- SeoProfy
- Omniscient Digital
- MADX Digital
- Accelerate Agency
- Skale
- HawkSEM
- WebFX
- Fair Marketing
- Rock The Rankings
- SimpleTiger
- Growth Plays
- Codeless
Further, we’ll take a closer look at each firm one by one. You’ll see their standout strengths, indicative pricing, and the SaaS situations where they shine most.
SeoProfy
At SeoProfy, we’ve been helping SaaS companies grow through search for more than 13 years. During this time, our SEO company has completed over 250 projects and built a team of more than 100 specialists across 45 countries and 14+ languages. Each year, our SEO experts produce millions of words of content, run in-depth technical audits, and build thousands of authoritative backlinks. Our work covers every part of SEO that matters for SaaS: technical health, scalable content, and authority through links.
We call ourselves a data-driven agency because every decision is based on analysis, forecasts, and clear reporting, not outdated SEO tactics. This idea is echoed by SeoProfy founder Viktor Karpenko, who shares:
“… the power of organic traffic and data-driven decision making. When I became the founder of SeoProfy in 2012, we built our entire company philosophy around these principles, which is why we’ve survived and thrived through countless algorithm updates and industry changes.”
Viktor Karpenko, SeoProfy founder
To make this possible, we rely on our own tools that we built specifically to provide top-quality SEO services: LinkChecker.PRO for backlink monitoring, SearchAnalytics.ai for advanced keyword and cluster research, and internal systems like Matrix, WatchDog, and KeySemantics help us track every metric, automate routine work, and spot opportunities faster than off-the-shelf solutions.
Project management is another area where we put in serious effort. Every client works with an experienced PM who keeps tasks on schedule and communication transparent. That is why reviews often highlight how smooth it is to work with us. Jurgis Plikaitis, CEO of A Better Bid, noted:
We also believe in giving back to the SEO community. Our NaZahid meetups and international conferences, like the recent event in Como, Italy, bring together experts from all over the world. By sharing insights and building connections, we raise the standard of SEO and bring those benefits directly into our client work.
Key Facts
- Headquarters: Orlando, Florida, United States
- Founded: 2012
- Team size: 100+ specialists
- Minimum project budget: 4,000 USD per month
- Services: SaaS SEO, technical SEO, content writing for SaaS, strategy, link building for SaaS, international and multilingual SEO
- SaaS SEO specialization: data-driven processes that combine technical audits, content, and link building to grow traffic, trials, and revenue
- Case studies: SaaS project grew from 22K to 68K monthly visits to commercial pages (309% increase)
- Reputation: 5.0 rating on Clutch from 88+ reviews; clients praise project management and data-backed strategies. SeoProfy has also been recognized with multiple awards, including Clutch Top SEO Company 2024, Clutch Global Spring 2024, Clutch Champion Spring 2024, and a Most Reviewed Digital Marketing Company award, as well as being a certified SEMrush Agency Partner
- SeoProfy is one of the best SEO agencies for companies that want SEO campaigns covering every part of the process. We manage projects with precision and track every result with data. We build growth you can rely on!
Omniscient Digital
Omniscient Digital is an Austin-based agency that partners with SaaS and B2B companies to scale through SEO and content. Their process starts with detailed keyword and intent research across the buyer journey. The team creates a content roadmap that prioritizes high-intent assets such as pricing, product comparisons, and feature explainers, supporting them with top-of-funnel content for long-term authority.
A central element is the barbell content strategy. It balances quick wins with durable assets. Technical SEO, programmatic content, and digital PR are integrated so that traffic growth directly supports sign-ups and pipeline.
Key Facts
- Headquarters: Austin, Texas, United States
- Founded: around 2016
- Team size: 51 to 200 employees
- Minimum project budget: from 10,000 USD per month for full-service projects, strategy packages from 15,000 USD
- Services: SEO and content strategy, generative engine optimization, programmatic SEO, technical SEO, keyword analysis for SaaS, content production and optimization, link building and digital PR, analytics
- Case studies: Jasper achieved an 810%increase in organic sessions and a 400 times lift in new account registrations. Order.co increased organic traffic by 2117% and boosted conversions 39 times
- Reputation: mentioned in industry lists of top technical SEO providers, but has no Clutch profile and few third-party reviews
- Best suited for SaaS companies that need structured SEO programs with both technical expertise and conversion-focused content. Strong at combining quick traffic gains with long-term authority building.
MADX Digital
MADX Digital is a London-based agency that focuses almost entirely on SaaS and B2B companies. Their work goes beyond traditional SEO efforts and combines technical audits, content planning, and link acquisition with a new emphasis on generative engine optimization. So, content can surface not only in search engines but also in AI-powered discovery tools.
The team positions itself as a growth partner rather than a vendor, providing clear reporting tied to business metrics such as sessions and conversions. This way SaaS teams get both the technical foundation and the kind of content that convinces users to try and stick with the product.
Key Facts
- Headquarters: London, England
- Founded: 2020
- Team size: 10 to 49 employees
- Minimum project budget: 5,000 USD
- Services: SEO strategy, Generative Engine Optimization, technical SEO, content planning, link building, international SEO, digital PR
- Case studies: Markersuite grew to more than 10,000 users after a complete SEO strategy and content program. Parcel Tracker increased number of organic leads through new landing pages, backlinks, and content assets
- Reputation: 5.0 on Clutch, clients highlight transparent reporting, strong technical expertise, and fast execution
- MADX Digital is a good fit for SaaS companies that want an SEO partner who can connect SEO with conversions. The agency stands out for its focus on Generative Engine Optimization and for being highly responsive to client needs.
Accelerate Agency
Accelerate Agency is a Bristol-based SEO team with a strong focus on SaaS. Their work usually begins with a full audit to see how search engines crawl, index, and rank a client’s site, and then they build a plan that ties search opportunities directly to the SaaS funnel.
Instead of chasing random traffic, they concentrate on pages that matter most for sign-ups and product adoption: pricing, features, integration pages, and knowledge hubs. They also run large-scale link outreach campaigns and apply data science methods to find gaps competitors miss.
Key Facts
- Headquarters: Bristol, England
- Founded: 2017
- Team size: 10 to 49 employees
- Minimum project budget: from 5,000 USD
- Services: SEO strategy, technical SEO, on-site SEO, content creation, link building, data-driven SEO audits
- Case studies: Dialpad increased non-brand traffic by over 4,000% within months. Databricks gained 450,000 additional visitors in six months
- Reputation: 4.8 average rating on Clutch, clients note clear communication, useful insights, and tangible ROI
- A good option for SaaS teams that need technical SEO depth backed by data analysis. Strong at scaling traffic to get a competitive edge and at building authority with quality links.
Skale
Skale is a London-based SEO agency with a clear focus on SaaS. What sets them apart is the way they tie every SEO activity back to leads and revenue. Before launching a campaign, they build a forecast model that shows how improvements in search visibility can become leads, trials, and MRR.
The team is made up of strategists, technical specialists, content writers, and outreach managers, so clients get a full-service approach under one roof. They put strong emphasis on transparent reporting that connects organic performance to the actual SaaS marketing funnel, which helps marketing teams prove impact inside their companies.
Key Facts
- Headquarters: London, England
- Founded: 2019
- Team size: 50 to 249 employees
- Minimum project budget: from 5,000 USD per month
- Services: SEO strategy, technical SEO, content production, link outreach, migrations, reporting
- SaaS SEO specialization: forecast-driven planning, conversion-focused content, high-quality link building, and reporting linked to MRR
- Case studies: Attest to increased demo requests by 520%. Flodesk grew free trial sign-ups by more than 2,300%
- Reputation: 4.9 rating on Clutch, clients note transparency, focus on results, and deep SaaS knowledge
- Best for SaaS companies that want SEO work they can directly connect to revenue. Strong at forecasting, reporting, and scaling registrations with content and links.
HawkSEM
HawkSEM is a Los Angeles-based agency that partners with SaaS brands on SEO and multi-channel growth. Their standout feature is ConversionIQ, a reporting platform that connects data from SEO, paid campaigns, and CRO into one dashboard. This lets marketing teams see how organic visibility and paid activity turn into trials, demos, and recurring revenue.
Key Facts
- Headquarters: Los Angeles, California
- Founded: 2006
- Team size: 50 to 249 employees
- Minimum project budget: from 1,000 USD per month
- Hourly rate: 100 to 149 USD
- Services: SEO, paid search optimization, strategic keyword research, content marketing, CRO, remarketing, social media
- SaaS SEO specialization: strategies built around demo requests and trial conversions, supported by ConversionIQ reporting
- Case studies: Datadog grew demo requests by 75% and cut CPA by 40%
- Reputation: 4.8 rating on Clutch, clients highlight clear reporting, transparent process, and measurable growth
- Best for SaaS companies that want SEO integrated with paid and CRO. HawkSEM is strong at tying campaigns directly to demos and MRR, with transparent dashboards that make results easy to track.
WebFX
WebFX is one of the largest US-based digital marketing agencies with a strong track record in SaaS SEO. Founded in 1995, the company has grown to more than a thousand employees and combines scale with a heavy focus on technology.
Their proprietary platform RevenueCloudFX connects SEO, content, PPC, and CRO data. So, SaaS companies can track how organic performance contributes to user acquisitions, and MRR. WebFX focuses on keyword rankings, qualified traffic, and conversions, supported by a large in-house team.
Key Facts
- Headquarters: Harrisburg, Pennsylvania, United States
- Founded: 1995
- Team size: 1,100+ employees
- Minimum project budget: from 3,000 USD per month
- Services: on-page SEO, technical optimization, content marketing, PPC, conversion rate optimization, social media, web design and development, email marketing automation
- SaaS SEO specialization: building SEO campaigns that tie directly to SaaS funnels, with analytics and reporting through RevenueCloudFX
- Case studies: WebFX reports over 24 million leads and 10 billion USD in revenue generated for clients over the past five years
- Reputation: 4.9 rating on Clutch from more than 1,100 reviews, praised for clear reporting, ROI focus, and scale of resources
- Best for SaaS companies that want an agency with enterprise scale and advanced technology. WebFX is strong in connecting SEO to measurable pipeline impact and in supporting growth with one of the largest dedicated teams in the industry.
Fair Marketing
Fair Marketing is a Houston-based digital agency that has been active for almost 20 years already. Their trademark approach, called the Revenue Roadmap, lays out the entire potential customers’ journey from first touch to conversion. For B2B SaaS companies, it means SEO isn’t some side project but part of a bigger system that links search visibility to qualified leads and revenue. They pull it off by combining SEO, content, and paid ads with landing pages built to catch buyers right when they’re ready.
Key Facts
- Headquarters: The Woodlands, Houston, Texas, United States
- Founded: 2005
- Team size: 10 to 49 employees
- Minimum project budget: from 1,000 USD
- Services: SEO, PPC, social media marketing, local SEO, web design and development, live chat, reputation management, content marketing
- SaaS SEO specialization: revenue-driven SEO programs using the upSEARCHâ„¢ formula and Revenue Roadmap framework, with emphasis on buyer intent landing pages and measurable ROI
- Case studies: ESP Ultrasound increased webinar registrations by 50% and achieved a 10X ROI from paid campaigns
- Reputation: 5.0 rating on Clutch, praised for budget-friendly pricing, responsiveness, and delivering results aligned with client business goals
- Fair Marketing stands out for its structured funnel-based methodology and strong client feedback on transparency and adaptability.
Rock The Rankings
Rock The Rankings is an SEO agency specializing in helping SaaS companies grow qualified sign-ups and demos through organic search. Their approach centers on building content that converts, earning authoritative links, and running short execution sprints that deliver results fast. The team positions itself as a partner that measures success by pipeline growth and backs this up with transparent reporting and case studies.
Key Facts
- Headquarters: Charlotte, North Carolina, United States
- Founded: 2019
- Team size: about 10 to 49 employees
- Minimum project budget: from 5,000 USD
- Services: SaaS SEO strategy, content production, programmatic SEO, technical SEO, link building
- SaaS SEO specialization: focused on high intent content creation and link acquisition that drive demo requests and free trial conversions
- Case study: Toast increased organic traffic by 200%, gained 500+ links, and reached 195,000 USD in monthly traffic value
- Reputation: 5.0 average rating on Clutch; notable clients highlight transparency, founder involvement, and SEO strategies that directly impact pipeline
- A strong choice for SaaS companies that want a lean team focused on traffic that converts into leads. Rock The Rankings is known for fast, focused execution and clear results.
SimpleTiger
SimpleTiger is a SaaS SEO consultant that positions itself as a specialist for brands needing both traditional organic growth and visibility in AI-driven search. Their main differentiator is Generative Engine Optimization (GEO), a service built to help SaaS content appear in AI summaries such as Google’s AI Overviews or ChatGPT responses. Alongside this, they run detailed technical audits, create buyer-intent landing pages, and build authority with links.
Key Facts
- Headquarters: Sarasota, Florida, United States
- Founded: 2006
- Team size: 10 to 49 employees
- Minimum project budget: around 8,000 USD per month
- Services: SEO strategy, technical SEO health improvement, content marketing, GEO optimization, programmatic SEO, PPC, link building, SaaS SEO consulting
- SaaS SEO specialization: known for GEO (Generative Engine Optimization), funnel-based content strategies, and transparent dashboards connecting SEO with revenue metrics
- Case studies: Invoca grew organic sessions by 43%, organic conversions by 30%, and added $1.5M to sales pipeline in 8 months
- Reputation: 4.9 average rating on Clutch, clients praise transparency, focus on results, and SaaS-specific expertise
- A strong fit for SaaS companies that want to get both traditional search growth and a presence in AI-powered search results.
Growth Plays
Growth Plays is a content-led agency providing B2B SaaS SEO services. Their process is built around mapping topics directly to the buyer journey, producing content with AI-assisted workflows, and tying every asset to pipeline impact through attribution dashboards. Instead of chasing traffic, they emphasize measurement that shows which content generates demos, new accounts, and revenue.
Key Facts
- Headquarters: Los Angeles, California, United States
- Founded: not disclosed
- Team size: not disclosed
- Minimum project budget: not disclosed
- Services: content strategy, AI-assisted content creation, analytics and attribution, technical monitoring, CMS migrations, competitive research
- SaaS SEO specialization: revenue-driven content engines designed for search, LLMs, and AI overviews with reporting that ties performance to pipeline
- Case studies: Gremlin achieved 10× ROI from content efforts and generated leads each month. Cortex saw an increase in inbound demos and closed deals directly attributed to content campaigns
- Reputation: there are no independent reviews or ratings on Clutch, G2, or other third-party directories, so external validation is not available.
- Growth Plays stands out for attribution-focused reporting, AI-supported production workflows, and pipeline impact, though independent third-party reviews are not available.
Codeless
Codeless is a content agency that helps SaaS clients run content programs at a scale that most internal teams cannot match. They take care of the full process from research and briefs to writing, editing, and publishing. The focus is on building large libraries of long-form content that improve keyword visibility over time. What sets them apart is that they can produce in high volume without letting quality drop.
Key Facts
- Headquarters: Lone Tree, Colorado, United States
- Founded: 2016
- Team size: 50 to 249 employees
- Minimum project budget: from 5,000 USD
- Services: content strategy, SEO content production, repurposing, B2B video, AI-assisted workflows, CMS support
- SaaS SEO specialization: large-scale pillar and cluster programs designed to expand keyword visibility and generate targeted traffic
- Case studies: Remote increased keyword visibility by 96%, added 12,961 new organic keywords, and improved blog keyword visibility by 82%
- Reputation: 4.8 average rating on Clutch from 5 reviews; clients mention reliable delivery and strong project management. No independent reviews on G2 or other directories.
- Codeless is a good fit for SaaS companies that want to scale content fast without losing editorial standards.
How to Find the Right SaaS SEO Agency
Choosing a SaaS SEO firm can feel risky. Yet a clear checklist cuts through the sales fog:
- Proven SaaS results: Request three case studies showing trial-to-paid lift, recurring revenue gain, and lower churn. SaaS businesses face unique challenges (check out more info in our guide for SaaS SEO), so wins in other fields rarely translate.
- Buyer-persona alignment: Hand SEO specialists your ICP and see their funnel plan for that persona from awareness to the pricing page.
- Account management: meet the project manager, view the shared board, and agree on a weekly call to keep work moving.
- Revenue-focused reporting: insist on dashboards that track sales-qualified leads, recurring revenue, and retention along with traffic.
- Execution ownership:Â Get the percentage of work handled in-house versus outsourced. A higher internal share means tighter quality control and faster fixes.
- Link details: Confirm you can approve every target site, reject weak domains, and receive a free replacement if any link disappears within an agreed window.
Real Results: SaaS SEO Case Study
To show how the right strategy performs in real life, here is one of our SaaS SEO projects. Over two years our team lifted a US-based platform from 22K to 68K monthly organic visits, a 309% increase, while qualified leads rose more than four times.
How has our team done that?
- Technical cleanup: Removed 404 errors, duplicate URLs, and mis-set canonicals, and pushed Core Web Vitals into the green zone.
- Content pruning and expansion: Trimmed thin pages, added high-intent landers, and reorganized them in a clear hierarchy.
- Authority building: Disavowed toxic domains and secured links from respected industry sites that point to revenue pages.
- Task prioritization: Modeled traffic potential to focus effort on the URLs with the highest upside first.
Traffic in the focus category doubled within twelve months and kept climbing, feeding steady growth in trial-to-paid upgrades. The current roadmap targets another 50% lift year over year.
Your Next Step: Partnering with the Best SaaS SEO Agency
The best SEO agencies for SaaS match their process to your growth stage, target audience, and budget. They connect technical fixes with buyer-focused content and keep reporting tied to real revenue. With the right partner, SaaS SEO services become an investment, not an expense.
At SeoProfy, we design strategies around your market, execute them in-house, and focus on data-driven results. Book a discovery call or request a tailored proposal to see how our team turns qualified visitors into compounding recurring revenue.