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SEO Basics

How to Rank in AI Overviews: 12 Strategies for More Visibility

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Posted by Andrew Shum

Search has changed, and you’ve probably already seen it. Google now shows AI overviews at the top of some results pages. That summary pulls from a handful of websites, replacing what used to be the most valuable space on the page. For brands that depend on search visibility, this change has consequences, even for pages that rank well.

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18 minutes read
SEO Basics

12 Best Content Creation Services in 2025

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Posted by Andrew Shum

Choosing the best content creation services can make all the difference between a brand that blends in and one that stands out. It’s about turning ideas into influence — and influence into measurable growth.

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16 minutes read
Niche Industry Guides

SEO Strategies for Fashion Ecommerce: How to Dominate Organic Search in 2025

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Posted by Bohdan Radin

Fashion brands don’t lose visibility because of bad products — they lose it because search engines don’t recognize what they’re offering. SEO for fashion ecommerce in 2025 is about turning your store into something Google understands and prioritizes.

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19 minutes read
Niche Industry Guides

How to Form a Law Firm Marketing Budget?

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Posted by Andrew Shum

Most attorneys understand that marketing is necessary, but figuring out exactly how much to spend can be confusing. A law firm marketing budget is impacted by various aspects, like firm size, market competitiveness, and growth objectives. There’s no single formula that works for everyone.

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16 minutes read
Niche Industry Guides

Ecommerce Keyword Research: Mapping Buyer Demand

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Posted by Bohdan Radin

Keyword research for ecommerce is a psychological exercise in knowing your buyer’s intent. Tracking their search intent is the best way to create content that leads them to a sale, and mapping the right keywords can help you guide them to your products.

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15 minutes read
Statistics

30 Bing Statistics for 2025

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Posted by Andrew Shum

How many people use Bing worldwide? Over four billion people use it monthly, although it is significantly overshadowed by Google. With lower costs per click, less intense competition, and substantial purchasing power of its user base, this search engine’s potential shouldn’t be underestimated by marketers and businesses.

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8 minutes read
SEO Basics

Localization SEO Tactics to Maximize Your International Impact

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Posted by Andrew Shum

Ever wondered how to make your website connect with global audiences? Localization SEO is the secret weapon. It’s not just about translating words — it’s about adapting your content to feel like it’s meant specifically for each region, creating an authentic and personalized experience for users no matter where they are.

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20 minutes read
Niche Industry Guides

SEO for Lawyers: Your Ultimate Guide to Law Firm SEO

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Posted by Andrew Shum

Let’s dive deeper into SEO for lawyers to ensure the constant flow of clients to your website and establish a strong personal online brand for your law firm! Follow the tips from our ultimate guide to level up your business and overcome the competition!

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25 minutes read
SEO Basics

UX and SEO: Why Your Design Choices Matter for Rankings

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Posted by Bohdan Radin

UX SEO is a term marketers use to show the combination of search engine optimization and user experience. If you think about it, these two fields are closely connected. The way people move through your site, how long they stay, and what they do next, UX influences all of it. And these engagement signals shape how Google ranks your website pages.

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16 minutes read
SEO Basics

Google Ranking Dropped Dramatically? Here’s What You Need to Do

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Posted by Andrew Shum

Have your Google rankings dropped significantly, leaving you without an explanation of what went wrong? Don’t worry, you’re not alone.

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26 minutes read
Niche Industry Guides

Complete Ecommerce SEO Guide: Drive Traffic & Maximize Revenue

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Posted by Andrew Shum

With countless stores competing for attention, a strategic approach to SEO is what makes yours the one customers find first. This guide to ecommerce SEO isn’t just about visibility; it’s about putting your products in front of customers who are ready to buy.

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30 minutes read
Niche Industry Guides

Comprehensive Guide to Optimizing E-commerce Product Pages for SEO

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Posted by Andrew Shum

Have you just launched an ecommerce website, and you want it to start generating income ASAP? Or, maybe you want to improve the existing performance of your online shop and catch the attention of new target customers. In both cases, opting for SEO for ecommerce products is a good idea!

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19 minutes read
SEO Basics

SEO vs SEA: Key Differences and How They Work

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Posted by Andrew Shum

In online marketing, companies often hear terms such as SEO vs SEA. Both can help you reach more people, but in principle, they work differently and have their own advantages.

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13 minutes read
SEO Basics

Why Is My Organic Traffic Down Suddenly? Key Causes and Solutions

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Posted by Andrew Shum

Has your organic traffic dropped suddenly? It could be due to a Google update, technical issues, or simply a change in search behavior. Whatever the reason is, there are ways to fix that, and we’re going to explore them today.

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16 minutes read
SEO Basics

ROI of SEO: How to Measure SEO ROI?

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Posted by Andrew Shum

Wondering whether your search engine optimization efforts are actually paying off? The answer lies in understanding the SEO Return on Investment (ROI). Calculating ROI is crucial to determining how much value your website is gaining from all the optimization measures. Knowing how to measure the ROI of SEO helps you figure out if you’re getting more than what you’ve invested—or if it’s time to rethink your strategy.

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14 minutes read
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