SEO Basics

SEO Basics

How to Create a Successful SEO Strategy: Step-by-Step Breakdown

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Posted by Andrew Shum

But what should you consider while planning your site’s journey through the deep search engine jungles? In our guide, we’ll explain the importance...

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SEO Basics

How to Set SEO Goals for Your Business?

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Posted by Andrew Shum

A lack of clear SEO goals and objectives may lead to lost time plus money on approaches that don’t match your business requirements. This can also...

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SEO Basics

Blogging for SEO: How It Helps and How to Do It Right

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Posted by Andrew Shum

High-quality blog posts position your website as a relevant source for your customers’ questions. When you combine it with some of the proven off-page...

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SEO Basics

SEO vs. SEM: Which One Do You Need?

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Posted by Andrew Shum

Determining the right strategy isn’t always clear-cut, especially when every decision impacts your bottom line. But knowing the nuances of SEO and...

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SEO Basics

10 Best AI Tools for SEO Tasks

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Posted by Andrew Shum

These tools can save time, automate manual tasks, and analyze the data and results from optimization campaigns. Yet, not every tool is going to work for...

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SEO Basics

10 Best CMS for SEO in 2025

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Posted by Andrew Shum

An SEO-optimized CMS should include features that promote fast loading speeds, a responsive layout for mobile users, clean URL structures, and simple ways...

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SEO Basics

SEO Lead Generation: 10 Effective Strategies to Generate Leads with SEO

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Posted by Andrew Shum

SEO helps you optimize all aspects of your site, such as structure, content, and links, so more clients can find you in search results. The more people...

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SEO Basics

15 Best SEO Software for Agencies

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Posted by Andrew Shum

Managing an SEO agency isn’t easy. Apart from keeping clients happy, you need to run campaigns and stay on top of algorithm changes. And there’s always...

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SEO Basics

20 Common SEO Myths You Need to Stop Believing for Better Rankings

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Posted by Andrew Shum

In SEO, understanding what’s fact and what’s fiction can save you time and money. This guide will give you clear answers so you can stop second-guessing...

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SEO Basics

Organic vs. Paid Search: Key Differences and Impact on Business Growth

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Posted by Andrew Shum

The challenge lies in finding the right balance. The downside of going too extreme in search engine marketing is that you could either burn your budget...

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SEO Basics

SEO vs SEA: Key Differences and How They Work

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Posted by Andrew Shum

The main difference between SEO and SEA is that SEO builds organic visibility over time, while SEA delivers quick, targeted results through paid ads. In...

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SEO Basics

Why Is My Organic Traffic Down Suddenly? Key Causes and Solutions

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Posted by Andrew Shum

Fortunately, you’re not alone. You’d probably find “how to fix drop in organic traffic” to be among the most popular search queries every time...

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SEO Basics

ROI of SEO: How to Measure SEO ROI?

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Posted by Andrew Shum

What does this calculation entail? It involves tracking your organic traffic, conversions, and, ultimately, the revenue that comes from it. By doing this,...

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SEO Basics

How to Create an SEO Content Strategy in 10 Steps

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Posted by Andrew Shum

Great copy is one of the best ways to draw in more potential customers, build trust, and show your expertise. If you feel like your current efforts don’t...

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SEO Basics

How to Choose Keywords for SEO: A Step-by-Step Guide

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Posted by Andrew Shum

Keywords are the foundation of any SEO campaign. They can help you drive more of that valuable traffic to your site and improve rankings. But if you don’t...

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