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SEO Basics

Is SEO Worth It in 2025? A Grounded Evaluation

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Posted by Andrew Shum

Is SEO worth it? Absolutely. However, it depends fully on your goals. If you are a small business or have never done SEO before and need new sales immediately, then this isn’t the quick fix you require.

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14 minutes read
SEO Basics

How Much Does SEO Cost in 2025?

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Posted by Andrew Shum

The average cost of SEO for small businesses ranges from $1,500 to $3,500 and offers exciting growth opportunities. Mid-sized companies usually invest around $4,000 to improve their visibility, while enterprise companies spend $10,000 or more to truly stand out.

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16 minutes read
Statistics

127 SEO Statistics for 2025

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Posted by Andrew Shum

Keeping an eye on SEO statistics is essential for the successful development of any digital product. It’s a sure way to notice popular trends and implement them in your online marketing strategy to stay ahead of your competitors.

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16 minutes read
SEO Basics

How to Outsource SEO: A Comprehensive Guide

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Posted by Andrew Shum

Outsourcing your search engine optimization (SEO) has many advantages, like saving time and utilizing expert skills whenever needed. However, as with anything, there are certain mistakes you want to avoid in this process — so today, we’ll shed light on how to outsource SEO correctly.

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14 minutes read
SEO Basics

15 Best SEO Software for Agencies

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Posted by Andrew Shum

Over the past 12 years, we’ve tried and tested more than 100 SEO tools for agencies. And today, we’ll share the best ones to help you manage tasks, be more productive, and get better results for your clients.

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22 minutes read
SEO Basics

How to Migrate Website Without Losing SEO?

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Posted by Andrew Shum

Are you worried about losing your hard-earned SEO rankings during a website migration? You’re not alone. Website migration is a daunting process that can greatly affect your SEO if not executed properly. However, with the right strategies in place, you can safeguard your rankings, traffic, and online visibility during the transition.

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15 minutes read
SEO Basics

20 Common SEO Myths You Need to Stop Believing for Better Rankings

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Posted by Andrew Shum

“SEO is dead.” “AI will replace SEO entirely.” We’ve heard statements like these on the internet and all they do is confuse anyone trying to grow their website. These “common SEO myths” can hold you back from making progress, and we’re here to get them debunked.

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18 minutes read
SEO Basics

Organic vs. Paid Search: Key Differences and Impact on Business Growth

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Posted by Andrew Shum

When it comes to paid vs. organic search, some businesses may feel they need to choose one over the other. But here’s the reality: both are important if you want to succeed online. It’s just about understanding when to use each digital marketing strategy and how they can work hand-in-hand to boost your results.

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19 minutes read
Niche Industry Guides

SaaS SEO: A Detailed Guide for Long-Term Growth

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Posted by Andrew Shum

SEO for SaaS can feel like a lot to figure out, but it doesn’t have to be. The secret here is to come up with an effective SaaS SEO strategy that covers everything from finding the right keywords and creating content to fixing technical problems and building high-quality backlinks.

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30 minutes read
Niche Industry Guides

Complete Ecommerce SEO Guide: Drive Traffic & Maximize Revenue

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Posted by Andrew Shum

With countless stores competing for attention, a strategic approach to SEO is what makes yours the one customers find first. This guide to ecommerce SEO isn’t just about visibility; it’s about putting your products in front of customers who are ready to buy.

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30 minutes read
Niche Industry Guides

Comprehensive Guide to Optimizing E-commerce Product Pages for SEO

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Posted by Andrew Shum

Have you just launched an ecommerce website, and you want it to start generating income ASAP? Or, maybe you want to improve the existing performance of your online shop and catch the attention of new target customers. In both cases, opting for SEO for ecommerce products is a good idea!

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19 minutes read
SEO Basics

SEO vs SEA: Key Differences and How They Work

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Posted by Andrew Shum

In online marketing, companies often hear terms such as SEO vs SEA. Both can help you reach more people, but in principle, they work differently and have their own advantages.

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13 minutes read
SEO Basics

Why Is My Organic Traffic Down Suddenly? Key Causes and Solutions

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Posted by Andrew Shum

Has your organic traffic dropped suddenly? It could be due to a Google update, technical issues, or simply a change in search behavior. Whatever the reason is, there are ways to fix that, and we’re going to explore them today.

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16 minutes read
SEO Basics

ROI of SEO: How to Measure SEO ROI?

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Posted by Andrew Shum

Wondering whether your search engine optimization efforts are actually paying off? The answer lies in understanding the SEO Return on Investment (ROI). Calculating ROI is crucial to determining how much value your website is gaining from all the optimization measures. Knowing how to measure the ROI of SEO helps you figure out if you’re getting more than what you’ve invested—or if it’s time to rethink your strategy.

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14 minutes read
SEO Basics

How to Create an SEO Content Strategy in 10 Steps

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Posted by Andrew Shum

In our step-by-step guide, we’ll show you how to create a winning SEO content strategy that not only generates more traffic to your site but also gets you more sales.

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16 minutes read
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