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SEO Basics
UX and SEO: Why Your Design Choices Matter for Rankings
Bohdan Radin
Written by Bohdan Radin
UX and SEO: Why Your Design Choices Matter for Rankings

In this article, we’ll show you how search engines measure the page experience on your site and how your design choices impact both rankings and...

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16 minutes read
SEO Basics
Google Ranking Dropped Dramatically? Here’s What You Need to Do
Andrew Shum
Written by Andrew Shum
Google Ranking Dropped Dramatically? Here’s What You Need to Do

It’s an issue that has affected many websites and remains a hot-button issue on Google’s Search Console Help forums. For instance, this user expressed...

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26 minutes read
Niche Industry Guides
Comprehensive Guide to Optimizing E-commerce Product Pages for SEO
Andrew Shum
Written by Andrew Shum
Comprehensive Guide to Optimizing E-commerce Product Pages for SEO

It’s time to focus on product page SEO best practices to increase your visibility, traffic, and most importantly, sales. With the right optimization...

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19 minutes read
SEO Basics
SEO vs SEA: Key Differences and How They Work
Andrew Shum
Written by Andrew Shum
SEO vs SEA: Key Differences and How They Work

The main difference between SEO and SEA is that SEO builds organic visibility over time, while SEA delivers quick, targeted results through paid ads. In...

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13 minutes read
SEO Basics
How to Create an SEO Content Strategy in 10 Steps
Andrew Shum
Written by Andrew Shum
How to Create an SEO Content Strategy in 10 Steps

Great copy is one of the best ways to draw in more potential customers, build trust, and show your expertise. If you feel like your current efforts don’t...

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16 minutes read
SEO Basics
Getting Traffic but No Sales? 10 Real Reasons Why This Happens
Andrew Shum
Written by Andrew Shum
Getting Traffic but No Sales? 10 Real Reasons Why This Happens

From technical issues to a price-value mismatch, there are many possible reasons why your online customers leave without making a purchase. To turn your...

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18 minutes read
SEO Basics
11 Common SEO Issues and How to Fix Them
Andrew Shum
Written by Andrew Shum
11 Common SEO Issues and How to Fix Them

You may think that this is an incredibly complex process, but there is a range of widespread problems that are most likely causing poor SEO performance....

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19 minutes read
SEO Basics
SEO In-House vs. Outsourcing: Which is Better for Your Business?
Andrew Shum
Written by Andrew Shum
SEO In-House vs. Outsourcing: Which is Better for Your Business?

Hiring an SEO company vs keeping it in-house is undoubtedly a confusing question because there are a lot of factors you should take into account. First...

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10 minutes read
SEO Basics
Top 15 Questions to Ask Before Hiring Your SEO Agency
Andrew Shum
Written by Andrew Shum
Top 15 Questions to Ask Before Hiring Your SEO Agency

However, it’s better to clarify as much information as possible before you start your cooperation. How can you make sure that you won’t be disappointed...

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9 minutes read
Niche Industry Guides
Fintech SEO: The Definitive Guide to SEO Strategies in Fintech
Andrew Shum
Written by Andrew Shum
Fintech SEO: The Definitive Guide to SEO Strategies in Fintech

The benefits of a successful digital marketing campaign for your business will be truly jaw-dropping. You won’t just boost your sales but also significantly...

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14 minutes read
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