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SEO Basics
How to Choose Keywords for SEO: A Step-by-Step Guide
Andrew Shum
Written by Andrew Shum
How to Choose Keywords for SEO: A Step-by-Step Guide

Keywords are the foundation of any SEO campaign. They can help you drive more of that valuable traffic to your site and improve rankings. But if you don’t...

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18 minutes read
SEO Basics
Organic vs. Paid Search: Key Differences and Impact on Business Growth
Andrew Shum
Written by Andrew Shum
Organic vs. Paid Search: Key Differences and Impact on Business Growth

The challenge lies in finding the right balance. The downside of going too extreme in search engine marketing is that you could either burn your budget...

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19 minutes read
SEO Basics
20 Common SEO Myths You Need to Stop Believing for Better Rankings
Andrew Shum
Written by Andrew Shum
20 Common SEO Myths You Need to Stop Believing for Better Rankings

In SEO, understanding what’s fact and what’s fiction can save you time and money. This guide will give you clear answers so you can stop second-guessing...

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18 minutes read
SEO Basics
SEO Lead Generation: 10 Effective Strategies to Generate Leads with SEO
Andrew Shum
Written by Andrew Shum
SEO Lead Generation: 10 Effective Strategies to Generate Leads with SEO

SEO helps you optimize all aspects of your site, such as structure, content, and links, so more clients can find you in search results. The more people...

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16 minutes read
Niche Industry Guides
Blogging for E-commerce: Does It Truly Drive Results?
Bohdan Radin
Written by Bohdan Radin
Blogging for E-commerce: Does It Truly Drive Results?

An online shop consists of different important elements such as landing and product pages. Nonetheless, you shouldn’t forget about the power of ecommerce...

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15 minutes read
SEO Basics
SEO vs. SEM: Which One Do You Need?
Andrew Shum
Written by Andrew Shum
SEO vs. SEM: Which One Do You Need?

Determining the right strategy isn’t always clear-cut, especially when every decision impacts your bottom line. But knowing the nuances of SEO and...

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16 minutes read
SEO Basics
Blogging for SEO: How It Helps and How to Do It Right
Andrew Shum
Written by Andrew Shum
Blogging for SEO: How It Helps and How to Do It Right

High-quality blog posts position your website as a relevant source for your customers’ questions. When you combine it with some of the proven off-page...

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21 minutes read
Niche Industry Guides
SEO Best Practices for Shopping Carts
Bohdan Radin
Written by Bohdan Radin
SEO Best Practices for Shopping Carts

The dilemma is that Google may still discover and show your cart pages in its search results. This creates problems, as it consumes Google’s time...

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11 minutes read
Niche Industry Guides
PPC for Lawyers: A Definitive Guide to Google Ads for Law Firms
Andrew Shum
Written by Andrew Shum
PPC for Lawyers: A Definitive Guide to Google Ads for Law Firms

A recent survey shows that 64% of people search on Google when they need legal advice. No surprise here, as that’s where they can research and compare...

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20 minutes read
Niche Industry Guides
Enterprise SEO: How to Build Strategy for Effective Control and Constant Scale
Andrew Shum
Written by Andrew Shum
Enterprise SEO: How to Build Strategy for Effective Control and Constant Scale

Extensive web platforms often strive significantly to stand out in search engine results. A major issue is the size of the site itself. Each page must...

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17 minutes read
SEO Basics
White Hat SEO: What It Is & How to Get Started
Andrew Shum
Written by Andrew Shum
White Hat SEO: What It Is & How to Get Started

We’ve put together this guide to help you improve your website’s performance the right way. You’ll learn about the most effective tools and techniques...

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13 minutes read
SEO Basics
Duplicate Content: How to Identify and Fix It to Improve Your SEO
Andrew Shum
Written by Andrew Shum
Duplicate Content: How to Identify and Fix It to Improve Your SEO

If your website’s SEO performance isn’t hitting the mark, you might need to take a closer look at your own pages. Replicated copy could be...

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11 minutes read
Niche Industry Guides
Blogging for Lawyers: A Step-by-Step Guide to Attracting Clients Online
Andrew Shum
Written by Andrew Shum
Blogging for Lawyers: A Step-by-Step Guide to Attracting Clients Online

Creating a law firm blog transforms your website from a simple digital business card into a resource people trust, a place they return to, and ultimately,...

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18 minutes read
Niche Industry Guides
Guide to Legal Content Writing that Drives Traffic & Builds Authority
Andrew Shum
Written by Andrew Shum
Guide to Legal Content Writing that Drives Traffic & Builds Authority

This guide breaks down the strategies that help law firms improve search visibility, attract potential clients, and build authority. Learn how to create...

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15 minutes read
Niche Industry Guides
How to Get Clients as a Lawyer?
Andrew Shum
Written by Andrew Shum
How to Get Clients as a Lawyer?

A thriving legal practice requires both legal expertise and client connections. Yet, lead acquisition remains a challenging task for many law firms since...

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13 minutes read
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