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SEO Basics
SEO vs SEA: Key Differences and How They Work
Andrew Shum
Written by Andrew Shum
SEO vs SEA: Key Differences and How They Work

The main difference between SEO and SEA is that SEO builds organic visibility over time, while SEA delivers quick, targeted results through paid ads. In...

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13 minutes read
SEO Basics
Why Is My Organic Traffic Down Suddenly? Key Causes and Solutions
Andrew Shum
Written by Andrew Shum
Why Is My Organic Traffic Down Suddenly? Key Causes and Solutions

Fortunately, you’re not alone. You’d probably find “how to fix drop in organic traffic” to be among the most popular search queries every time...

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16 minutes read
SEO Basics
ROI of SEO: How to Measure SEO ROI?
Andrew Shum
Written by Andrew Shum
ROI of SEO: How to Measure SEO ROI?

What does this calculation entail? It involves tracking your organic traffic, conversions, and, ultimately, the revenue that comes from it. By doing this,...

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14 minutes read
SEO Basics
How to Create an SEO Content Strategy in 10 Steps
Andrew Shum
Written by Andrew Shum
How to Create an SEO Content Strategy in 10 Steps

Great copy is one of the best ways to draw in more potential customers, build trust, and show your expertise. If you feel like your current efforts don’t...

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16 minutes read
SEO Basics
What Is SEO?
Andrew Shum
Written by Andrew Shum
What Is SEO?

Why, you may ask? Its essence lies in improving the website’s visibility on Google, Bing, or other search engines via different practices. Ultimately,...

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21 minutes read
SEO Basics
Why is Your SEO Not Working?
Andrew Shum
Written by Andrew Shum
Why is Your SEO Not Working?

Often, there is no simple answer. SEO is a complex and multifaceted field. It’s often a combination of factors causing your site not to rank well,...

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15 minutes read
SEO Basics
Getting Traffic but No Sales? 10 Real Reasons Why This Happens
Andrew Shum
Written by Andrew Shum
Getting Traffic but No Sales? 10 Real Reasons Why This Happens

From technical issues to a price-value mismatch, there are many possible reasons why your online customers leave without making a purchase. To turn your...

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18 minutes read
SEO Basics
11 Common SEO Issues and How to Fix Them
Andrew Shum
Written by Andrew Shum
11 Common SEO Issues and How to Fix Them

You may think that this is an incredibly complex process, but there is a range of widespread problems that are most likely causing poor SEO performance....

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19 minutes read
SEO Basics
Guaranteed SEO Services: Why You Should Avoid Them?
Andrew Shum
Written by Andrew Shum
Guaranteed SEO Services: Why You Should Avoid Them?

People tend to like certainty, so the guarantee of achieving first-page search engine rankings can be quite enticing. But what exactly stands behind SEO...

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12 minutes read
SEO Basics
SEO In-House vs. Outsourcing: Which is Better for Your Business?
Andrew Shum
Written by Andrew Shum
SEO In-House vs. Outsourcing: Which is Better for Your Business?

Hiring an SEO company vs keeping it in-house is undoubtedly a confusing question because there are a lot of factors you should take into account. First...

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10 minutes read
SEO Basics
Top 15 Questions to Ask Before Hiring Your SEO Agency
Andrew Shum
Written by Andrew Shum
Top 15 Questions to Ask Before Hiring Your SEO Agency

However, it’s better to clarify as much information as possible before you start your cooperation. How can you make sure that you won’t be disappointed...

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9 minutes read
Niche Industry Guides
SEO for Furniture Stores: Best Tips to Boost Organic Traffic
Andrew Shum
Written by Andrew Shum
SEO for Furniture Stores: Best Tips to Boost Organic Traffic

The optimization of your website is a great way to reach the leading positions in the local market. At the same time, a professional furniture store SEO...

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11 minutes read
Niche Industry Guides
Fintech SEO: The Definitive Guide to SEO Strategies in Fintech
Andrew Shum
Written by Andrew Shum
Fintech SEO: The Definitive Guide to SEO Strategies in Fintech

The benefits of a successful digital marketing campaign for your business will be truly jaw-dropping. You won’t just boost your sales but also significantly...

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14 minutes read
Niche Industry Guides
SEO for Banks: The Definitive Guide to SEO Strategies for Banks
Andrew Shum
Written by Andrew Shum
SEO for Banks: The Definitive Guide to SEO Strategies for Banks

Banking is a sensitive field where trust is important. People are understandably cautious with their money and personal information. This extends to the...

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13 minutes read
Niche Industry Guides
Jeweler SEO: 9 Ways to Get More Organic Traffic to Your Jewelry Store
Andrew Shum
Written by Andrew Shum
Jeweler SEO: 9 Ways to Get More Organic Traffic to Your Jewelry Store

In this article, you’ll learn how to use jewelry website SEO to achieve the best results for your store. Keep reading to find useful tips and practices...

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15 minutes read
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