How to Get Personal Injury Clients?

Whether you run a law firm or you work as a private attorney, the constant generation of leads should be among your main priorities. Thus, we’ve prepared time-proven strategies to help you get new personal injury clients. In combination with your expertise and excellent customer service, these tips will make your business flourish.

What to do before getting new personal injury clients

Before you start a marketing campaign to get more personal injury clients, pay attention to several aspects that will significantly impact your outcome. Ensure the efficiency of your efforts by carefully checking each of them.

Analyze your current brand positioning

First, you should honestly answer the following question: “What differentiates you from other personal injury companies?” That’s how you can create your personal brand and stand out from the crowd.

Many beginners steal ideas from more successful competitors, but that’s not how you attract the attention of prospective clients. What’s the point of boasting about your “128 successful cases” or “1,000 daily calls” if everyone in your niche does the same? It’s a much better idea to focus on the following things:

• Narrow your niche to become more recognizable. For example, you may work only on a specific type of cases, such as auto accidents, wrongful death claims, or medical malpractice. By focusing on a smaller niche, you’re more likely to be seen as the best expert in this area, automatically turning your company into the most attractive option for potential clients.
• Consider renaming. As soon as you define your niche, you can come up with a new company name. Instead of the usual “Partner & Partner Lawyers,” come up with a more specific title. For instance, if you focus on providing personal injury services for the military, “Army Lawyers” or “Law for Heroes” may be a better option.
• Define your mission and value proposition. If you’ve followed the previous steps, it’ll be easier to say precisely what makes you different. Also, outline the value your clients will get after opting for your services.
• Check the details. Finally, pay attention to the crucial elements, such as your brand’s logo and slogans. Make sure they align with your niche and mission.

With a comprehensive brand analysis, you’ll get enough information and inspiration to develop your business further. In addition, it’s a great way to reconsider your strategy if you’ve already been running your personal injury company.

Develop a unique selling proposition

You must give your potential clients a solid reason to choose you over other personal injury companies. The best way to develop a unique selling proposition (USP) is to analyze your target audience.

Define their main pain points and goals to create attractive offers and generate personal injury leads. Your USP should clearly show prospective clients how your company will solve their problems and what they’ll get at the end of your partnership.

Build a strong brand identity

Developing a unique tone of voice, an attractive logo, and a good-looking color scheme on your website is essential for your brand. Your personal injury firm’s conceptual and visual representation should highlight its uniqueness and the value it offers to clients.

Additionally, a strong brand identity will help you build trust with your audience faster. It’ll distinguish you from your competitors, making your firm more memorable to your customers.

Prepare to handle incoming leads efficiently

Efficient communication with prospective clients is crucial in lead generation. Even the most exciting branding and a perfectly optimized website won’t save your business from failure if you don’t care about providing outstanding customer service.

If your law firm doesn’t respond to customer inquiries in a timely manner or offers limited communication channels, there is no reason to start advertising your services. It would be wise to focus on improving your customer service first. The best way to do that is just to follow these efficient tips:

• Provide popular communication channels. Ideally, you should give your customers the option to contact you via email, mobile phone, and website chat. At the same time, ensure you can provide fast responses via all available communication options.
• Treat your customers with respect. This is the golden rule not only for the personal injury company but also for any business. Your goal is to get as many positive reviews from your clients as possible. Obviously, not being a nice person won’t help you satisfy your clients.
• Offer free consultations. Finally, there is always a chance that your website will catch the attention of a person who wonders: “How can a personal injury attorney help me?” They may not have enough time to read large FAQs, so it’s better to offer them a short, free consultation where you can provide clear answers to their specific questions.

23 ways to get more personal injury clients

Now, it’s time to take some practical steps and implement the best marketing strategies for personal injury lawyers. At the same time, it’s essential to consider the particularities of your company to choose the most efficient lead generation methods.

Website design and optimization

If you want to get clients, you should start by developing a conversion-friendly website for your company. In modern times, most people look for attorneys online, and your site should offer them a user-friendly UI, smooth navigation system, and clear architecture. When you launch a website, check out the following elements to reduce the chances an issue will affect its performance:

• Fast-loading pages
• Mobile optimization
• A clean and user-friendly design
• Easy navigation
• Efficient pricing calculator
• CTAs (calls to action)
• Сontact information.

If you need inspiration, check out the Morgan & Morgan Lawyers’ website. It boasts a clear structure and is perfectly optimized for mobile devices.

Search engine optimization

The development of a high-performance website is only the first step you should take to get personal injury cases. You should also ensure that both search engines and online users will notice your site. That’s where SEO for personal injury lawyers comes into play!

According to research, 45% of desktop users click on organic search results. This means that if people search for “personal injury services,” they’re likely to opt for the websites that appear in the first rankings of the result pages.

Due to SEO, you can push your site to the top of search results, increasing organic traffic flow. Moreover, there is a strong chance that these visitors will opt for your services because they’ve been intentionally looking for personal injury assistance.

Nonetheless, website optimization is a challenging process that requires extensive knowledge, relevant experience, and powerful tools. If you don’t want to turn this process into a guessing game, you should rely on professional law firm SEO services.

Further, boosting your site’s performance should include not only improving your content but also focusing on local SEO. The higher your rankings on Google Maps, the easier it is to catch the attention of prospective clients in your area. But how can you efficiently accomplish these tasks?

Skyrocket your local SEO

Are you dreaming of getting more clients? We’ll carefully analyze your site to offer you the most efficient SEO solutions! Contact our experts to discuss your project in a free online consultation, and we’ll take care of your website’s SEO, ensuring the achievement of jaw-dropping results:

• Higher search rankings
• Enhanced online presence
• Increased online conversions.

Schedule a free consultation

Mobile marketing

According to MobiLoud, mobile devices make up nearly 58% of global internet traffic. That’s why it’s crucial to make a mobile-friendly website and also develop your own app for Google Play and the App Store.

It’s a great opportunity to surpass other personal injury law firms because the majority of them don’t cater to mobile devices. Also, it’ll put your company alongside well-known companies such as LegalKart and PLI. Design your application with unique features such as an emergency call button, blog, automated search for nearby hospitals, etc.

Social media marketing

Social media is undoubtedly one of the most powerful marketing tools nowadays. By using it, your law firm has a unique chance to connect with your target audience more emotionally and personally. Taking such an approach allows you to establish more trustful relationships with your clients and boost your brand’s online awareness.

There are a variety of social media strategies you can use to generate personal injury leads. For instance, you may conduct free online consultations from time to time or review your successful cases via live broadcasts to prove your expertise. Also, don’t forget to follow these simple rules, regardless of the social media platforms on which you choose to advertise your company:

• Always stick to the publishing schedule.
• Inspire your subscribers (aka your potential clients) to interact with your posts.
• Focus on social media platforms where your target audience is (probably not Snapchat or TikTok).

Don’t know how to create your social media account or what to publish there? Get inspired by ATL Personal Injury Law Group’s amazing Instagram account.

Social media ads

If you aren’t ready to start running an active social media account to get personal injury attorney leads, that doesn’t mean you should ignore these platforms. You can choose popular Facebook (for Meta’s platforms) or Google (for YouTube, Google Play apps, etc.) ads to promote your personal injury firm.

You can experiment with different advertisement formats to find the ones that work best for your target audience. For instance, it may be a good idea to prepare some attractive short videos with links to your website’s homepage. Also, you can write articles for relevant Facebook groups to catch the attention of the group members and inspire them to visit your site.

Pay-per-click advertising

Pay-per-click advertising, or simply PPC, is an efficient but expensive way for legal professionals to grow their customer base. If you wonder how to get personal injury leads quickly, this is your ideal option. Using platforms such as Google Ads or Bing Ads, you can display your advertisements at the top of search engine results pages.

By using this method, the insurance companies can attract a lot of new clients as well as get the following benefits:

• Enhanced online visibility and brand awareness
• The ability to perform A/B testing
• Detailed analysis of your ads’ efficiency.

Also, PPC allows you to reach your target audience by adjusting various parameters. Nonetheless, if you decide to opt for this advertising method, you should be ready for significant expenses.

Local service ads

As mentioned, interaction with a local audience is essential for law firms. Local service ads, also called LSAs, are another efficient paid advertising method. Unlike PPC ads, you’ll need to pay for these ads only when a person contacts you directly through them.

Another significant difference between LSAs and other ads is the presence of the lawyers’ photos and Google Guaranteed badges. These details build trust between personal injury professionals and their clients.

Additionally, there are other noteworthy advantages of this effective advertising:

• You’ll focus on a certain area, which is ideal for the promotion of your local business.
• As soon as you get a Google Guaranteed badge, you’ll enhance your online credibility.
• You can save money by paying only for valid leads.

Retargeting

Sometimes, a person may visit your website without finishing the conversion process. For instance, a user may get distracted and leave your site without completing a contact form. In this case, it’s wise to use retargeting and remind this person about your personal injury company.

This marketing method allows you to stay within the client’s focus. You can show your ad to this user while they surf through other online resources. Thus, you can encourage them to return to your site and complete a contact form or get in touch with your customer support team.

Legal directories

There are many online directories that are popular with internet users looking for a reliable lawyer to consult regarding a personal injury case. These websites offer their visitors links to trustworthy legal websites, making them one of the most efficient link building methods.

Getting backlinks from these online resources will contribute significantly to your online credibility and visibility. Both users and search engines like websites with links from reputable and relevant platforms. If your site gets listed in a popular legal directory, you’ll immediately get the following benefits:

• Increased organic traffic
• Higher search engine rankings
• A reputation for expertise.

Some of these legal directories also require lawyers to pass additional verification processes to receive special badges, which increases their trust level. If you want to join one of these platforms, you may opt for Super Lawyers, Avvo, FindLaw, or Justia. The numbers speak for themselves:

• Findlaw – 2.4M organic traffic
• Justia – 2.1M organic traffic
• Avvo – 1M organic traffic
• Super Lawyers – 736k organic traffic

According to the statistics provided by Ahrefs, these websites have an impressive monthly flow of organic traffic that continues to grow.

Google Business Profiles

Do you want to attract personal injury clients from your city or region? In this case, you should focus on developing your Google Business Profile.

When a person searches for a local personal injury company, they’ll undoubtedly come across Google Business Profiles. Google’s algorithms may place your company in local business listings, positively impacting your website’s SEO.

Video marketing

Many modern businesses use video marketing and YouTube to promote their products and services. Creating interesting and engaging videos is a great way to catch the attention of your prospective clients and demonstrate your expertise to them.

Moreover, if you approach the video creation process responsibly, you can promote your personal injury company even without investing in paid advertisements. Luckily, platforms like YouTube use intelligent algorithms that promote helpful content even if a channel doesn’t have a lot of subscribers. Also, short videos will give you a good chance to reach potential clients.

If you aren’t sure where to start your journey on YouTube, you can get a flash of inspiration from similar channels. For instance, watch some videos created by TorHoerman Law.

Podcasts

Many people listen to podcasts while driving their cars or visiting the gym. Thus, this type of content provides a wonderful opportunity for online marketing campaigns. The good news is that there are many ways you can use this advertising strategy:

• Start your own podcast. If you have enough time, equipment, and resources, you can start your own podcast about personal injury law. For instance, you may review various cases and discuss the most common issues.
• Become a sponsor. This option is ideal for companies that don’t have enough time to run their own podcasts. You can simply find a podcaster who creates exciting content for your target audience. Offer to sponsor their podcast in exchange for advertising during each episode.
• Accept invitations. Finally, if you’ve already established your online authority, there is a chance that a popular podcast will ask you to join one of their episodes. Never refuse such an opportunity because it can significantly increase your online visibility and popularity.

Email marketing

Email marketing is a relatively old advertising method. Nevertheless, it hasn’t lost its relevance. It’ll help new clients discover more about your services and professionalism while keeping your loyal customers informed about special promotions, news, etc. The advantages of this marketing strategy include:

• Ideal price-quality balance
• Easy implementation
• Regular updates for your clients.

Referrals

Law firms often start running referral programs to find more clients. You can offer bonuses to customers who encourage their relatives and friends to opt for your services. Consider that a client is more likely to choose your company if they have a reference from a trusted person.

Another excellent way to find referrals is to build professional relationships with other lawyers. For example, you can establish mutual referral and commission agreements.

Finally, people tend to work with companies that are endorsed by celebrities. You can follow the example of Benson & Bingham or WCTL to cooperate with local or national stars, including athletes, musicians, or bloggers.

Networking and community involvement

Good networking and strong negotiation skills are essential for any lawyer. Although online marketing is the number one tool for promoting modern businesses, many people can still discover your company offline. You can meet them while visiting various networking groups or community events.

As a personal injury lawyer, you should meet people from different industries because prospective clients may work in any niche. Expanding your networking circle means more customers will discover your company.

Active involvement in the local community is among the best ways to get personal injury clients. You can establish an effective brand-building strategy by participating in annual events, volunteering, providing free services for low-income clients, etc.

Host online events

Due to the COVID-19 pandemic, the popularity of digital events has significantly risen. There are many apps, such as Zoom and Google Meet, that provide the opportunity to host various digital gatherings.

For example, you can organize a virtual event during which your clients and social media subscribers will get a chance to ask you questions. Further, you can host special VIP digital meetings only for your loyal clients, highlighting their importance to your company.

Content marketing

A detailed content marketing plan plays an important role in lead generation for attorneys. Your website will never attract clients or search engines if it contains boring and irrelevant text. Your task is to ensure all pages and blog posts include exciting descriptions of your services, case reviews, and useful pieces of information.

With such an approach, you’ll increase your search engine rankings and improve your customer retention. Besides, the more valuable and exclusive content you create, the stronger is your website’s chance to get organic backlinks.

Focus on creating content relevant to essential events in the personal injury niche. For instance, you can review the latest law changes or other events. In addition, you can post evergreen blog articles such as “How to Choose Your Ideal Personal Injury Attorney.”

Answer questions online

Answering complicated questions related to personal injury is a sure way to increase lead generation for attorneys. You can demonstrate your expertise and extensive experience by providing simplified explanations of laws and various legal issues.

You can find many questions like “What is the process of filing a personal injury claim?” on various websites, including Quora, StackExchange, and Reddit. Create accounts there to turn these online platforms into a source of new clients.

Professional development programs

Investing in your professional development is also among the most efficient ways to generate personal injury leads. After finishing your training, you’ll get a certificate you can attach to your website, increasing your online credibility. Consider joining the programs offered by reputable organizations, such as:

• PLIMMA. This organization was founded by Ken Hardison, one of the best trial lawyers in North Carolina. It offers excellent tools and training programs to improve your advocacy.
• International Law Institute. ILI is ideal if you want to choose among dozens of useful personal development programs. The organization is known for its fantastic approach to its students and large scientific base.
• Practicing Law Institute. PLI offers over 500 programs covering 33 practice areas. The organization also provides various membership options and access to a library of unique legal publications.

Awards and recognition

Getting awards is important for your professional development and building a personal injury client base. Such achievements will significantly enhance your credibility and make you more recognizable.

When you receive an award or recognition, remember to share it on your professional social media accounts and website. If the award you received comes with an online badge, attach it to your site’s footer.

Local bar association

You can find bar associations in any state, and your task as a professional attorney is to be active on their websites. Such activity allows you to create professional connections, which may be useful.

Additionally, as an active bar association member, you’ll get access to annual events. There, you can learn new practices and discover the latest news related to your niche. Finally, these organizations usually offer an opportunity to join a large referral base, increasing your chances of finding new clients.

Buy leads

Finding a lead generation company that will promise you hundreds of new clients is easy. However, if you want to avoid spending your money on nothing, it’s better to spend more time and conduct comprehensive research before making a decision. Ensure that the chosen organization has positive testimonials and meets the following requirements:

• The company has previous relevant experience.
• Its leads are real and interested in personal injury services.
• Crystal-clear methods for measuring performance and predictable results are also available.

The company’s experts should comprehensively analyze your company, niche, and target audience to better understand your needs. Only then will they be able to support you with top-quality leads.

On the other hand, remember that ABA Rule 7.2 doesn’t allow lawyers to pay lead generators that directly recommend their services. If you want to avoid possible problems, discuss the chosen company’s methods to attract clients beforehand.

TV and radio

Do you believe that advertising on TV and radio is one of those outdated marketing ideas? Well, both options are affordable and allow your company to reach relatively large audiences.

Moreover, the risk that your prospective clients won’t see your advertisement is extremely low if it’s broadcast during exciting programs. At the same time, if you want this marketing method to bring you the best possible outcomes, ensure you’ve chosen the right channel or radio station.

Avoid common pitfalls

Although now you know how to get personal injury clients, you may not be aware of some mistakes that can ruin your whole marketing campaign. The list below includes common issues you may face while promoting your personal injury company.

1. Spending your money on telephone directories. While radio and TV are still popular, it’s almost impossible to find a person who uses a phone book to discover a reputable personal injury company. Thus, there is no need to invest in Yellow Pages advertisements.
2. Choosing the wrong digital marketing agency. You can find hundreds, if not thousands, of companies promising you jaw-dropping results, but in fact, they’ll only slightly raise your rankings. If you want to get genuine, measurable results, opt for an SEO agency with relevant experience, powerful software, and positive testimonials.
3. Not tracking your leads. If you decide to buy leads, make sure you know where they come from. They should be exclusive and really interested in your services.
4. Conducting a poor ROI analysis. Unfortunately, many personal injury firms don’t track how many users have completed the forms or called their customer support. If you don’t analyze the efficiency of each marketing method, you simply won’t know what works best for your business.

Let’s get more leads for your personal injury law firm

Each of the marketing methods mentioned in this detailed guide can help you get more personal injury clients. But if you want to use your time efficiently and turn your website into the cornerstone of your business, you certainly need professional SEO services. Luckily, SeoProfy is here to make your business flourish!

We’ll comprehensively analyze your company and develop a custom strategy to achieve the best possible results. Our managers will organize an efficient workflow and find the best experts for your project.

At the same time, you’ll be able to focus on providing assistance to clients suffering from personal injuries. So, what are you waiting for? Contact us today to boost your online business ASAP!

Author

Andrew Shum

Andrew is the Head of SEO at SeoProfy. He has been involved in search engine optimization since 2016, gaining practical SEO experience across various niches and countries.