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andrew shum

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

Full Guide to SaaS Keyword Research
andrew shum
Written by Andrew Shum

The problem with keyword research for SaaS is that most teams go straight to SEO tools. Although their data is beneficial, some of the best insights aren’t in search volume reports. They’re in your sales calls, customer...

20 minutes read
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Technical SEO for SaaS: A Full Guide
andrew shum
Written by Andrew Shum

This SaaS technical SEO guide is for the teams and business owners who want to keep their SEO performance on track. It includes a checklist to help you review your site and a set of clear, useful steps to help improve speed,...

22 minutes read
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SEO for Bing: Ultimate Guide to Trends, Ranking Factors, and Actionable Tips
andrew shum
Written by Andrew Shum

The thing that most people don’t realize is that Bing also runs Yahoo Search and Microsoft Edge and even powers AI platforms like ChatGPT. That makes its reach much bigger than you might expect. In this guide, we’ll share...

20 minutes read
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How to Increase Organic Traffic to Your Website?
andrew shum
Written by Andrew Shum

A lot of website owners face this issue: money and effort invested, but users aren’t showing up. A solid SEO strategy is exactly what you need to get more organic traffic. Let’s take a look at the approaches you can start...

18 minutes read
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Local SEO for Small Business: A Complete Guide to Ranking Higher
andrew shum
Written by Andrew Shum

Every day, countless potential customers search online for products and services. The main question is: are you appearing in their searches? If your website isn’t optimized, the chances are low. But with the best practices...

16 minutes read
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Link Building for Lawyers: Best White Hat Strategies and Techniques
andrew shum
Written by Andrew Shum

But where do you get these links? Should you submit your site to legal directories? Write guest articles? Ask for mentions? We’ll give you answers to all these questions in today’s guide. If you want more cases...

21 minutes read
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Comprehensive SEO vs. PPC Comparison
andrew shum
Written by Andrew Shum

SEO and PPC have their own timelines and resource needs, and they often play different roles in the buying funnel. So, rather than wondering which one is better overall, it’s smart to ask the question of which strategy...

16 minutes read
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12 Advanced SEO Techniques Proved by Professionals
andrew shum
Written by Andrew Shum

Today, Google evaluates content like a user, prioritizing authority, engagement, and usability. Most websites struggle because they chase keywords without understanding intent, buy backlinks instead of earning authority,...

17 minutes read
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12 Best Law Firm SEO Companies for 2025
andrew shum
Written by Andrew Shum

Clutch and other platforms list hundreds of agencies. Some truly understand legal marketing, while others rely on generic strategies. This guide features the best law firm SEO companies that know how to work with YMYL content,...

17 minutes read
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