SaaS SEO: A Detailed Guide for Long-Term Growth

In this guide, we’ll break down how to bring more prospects organically to your site with SEO. We’ll also share the tactics our SaaS SEO agency used to help one software client grow from 22K to 68K monthly visitors — so you can apply them and start seeing results for yourself.

What Is Saas SEO?

SaaS search engine optimization (SEO) is the process of driving organic traffic to your software website by optimizing it to rank higher on Google’s search results. Tactics that go into SaaS SEO are keyword research services, on-page optimization, content writing, link building, and more.

A combination of these tactics helps you align your website with what your potential customers are looking for and attract traffic that’s more likely to convert into paying customers.

How Is SaaS SEO Different from Traditional SEO?

SaaS SEO and traditional SEO differ in a few ways. The main distinction is that for SaaS SEO, you need to clearly define your customer personas and how your software can solve their problems. This is driven by the need to consider long sales cycles, complex buyer journeys, and highly specific technical queries.

Another thing about SaaS SEO is how it leans on content. If you look at companies such as HubSpot, Figma, and Zoom, all of them have invested a lot of effort into their content. This is directly connected to the long cycles in the SaaS space.

After all, it takes longer for a person to choose a CRM, for example, than to buy running shoes. This means SaaS SEO campaigns have to guide potential customers through the entire buying process, from getting to know your software (awareness) to buying a subscription (decision).

Why Is SEO Important for SaaS Companies?

Currently, there are over 30,000 SaaS companies worldwide, and the market will reach as high as $247 billion this year. How can you stand out? The answer is SEO.

Most SaaS users start their journey online, where they search for a piece of software that would solve their particular problem. If you have a well-optimized site, they’ll be able to find you in the search results and see what you have to offer.

Yes, it probably doesn’t mean they’ll convert right away, but the fact that they saw you and visited your site means you have more chances of getting a new subscriber.

Moreover, SEO can lower customer acquisition costs and increase organic traffic for SaaS over time, so you won’t need to spend as much on ads. As data shows, businesses can save up to 400% on ad spending with SEO.

Improve Your SaaS SEO with SeoProfy

At our agency, we craft personalized, data-driven strategies to help you attract qualified leads, rank higher for important keywords, and grow your user base. Book your free consultation with us to see better SEO results and enjoy:

• Higher rankings
• More demo requests
• Lower acquisition cost

Book a free strategy call

SEO Challenges for SaaS Companies

Just like with other markets, there are some complications that product-led websites have to deal with in SEO. So what are they? Let’s have a look:

1. High competition: Many businesses are fighting for high-intent terms in the SaaS market. To compete, you need a well-researched strategy that targets long-tail keywords and niche search terms (more on that later).
2. Ever-changing product features: Software products don’t stay in one place, there are always new features, integrations, and updates. If your website and content don’t reflect these changes, potential customers might get confused or miss out on the benefits.
3. Technical SEO complexity: SaaS websites often have a lot going on with product details, blogs, FAQs, pricing pages, and support sections. This can make it harder for Google bots to make sense of your site.
4. Long sales cycles: Customers who look for software don’t usually sign up right away. They research, compare options, and take their time. To keep them interested, your SEO strategy should offer helpful content at each step — whether that’s blog posts to answer their questions, case studies to show your value, or demos to let them see your product in action.
5. International SEO considerations: If your company serves global customers, optimization for international audiences adds another layer of complexity: multiple languages to deal with, different search behaviors, and localization of your content according to region.
6. Content relevance and quality: In SaaS, your content should answer the exact questions your target audience is asking and match where they are in their decision-making process.

SaaS SEO and the Marketing Funnel

SEO for SaaS works hand in hand with the marketing funnel and moves potential customers from discovery to action. You can think of a marketing funnel as the journey your audience takes.

At the top, they’re just starting to realize they have a problem. By the time they reach the bottom, they’re fully aware that your solution is what they need.

Understanding the stages of the funnel (ToF, MoF, BoF) can help you target the right keywords and create content that attracts and converts leads. Let’s start with the first one:

Top of Funnel (ToF) or Awareness Stage

When people first realize they have a problem, they start searching for possible solutions. This is when you need to think like your audience and figure out what they’d search for. For example, Notion targets these top-of-the-funnel keywords:

• Content calendar template
• Note-taking app for students
• Project management for startups

These are the kinds of things people look up when they’re exploring options to get organized but don’t have a specific product in mind yet. At this stage, content like blog posts, simple guides, and free templates work best.

Middle of Funnel (MoF) or Consideration Stage

Now, your audience knows there are solutions out there. They’re actively comparing their options to find the best fit. At this stage, the keywords people use are more specific because they’ve already done some research. They’re looking for solutions or comparing options, for example:

• Notion vs Trello
• Apps to organize workflows
• Top 5 productivity tools for startups

This is the stage where you need to show your USP (unique selling proposition) and how your product positions against other options. Therefore, the content types used at this stage are comparison articles, case studies, feature breakdowns or listicles, and reviews.

Bottom of Funnel (B0F) or Decision Stage

This is where things get serious. Your potential customers researched their options, evaluated different tools, and are almost ready to pick the winner. All you need to do now is nudge them with content that shows, “you’re the one.”

Think about what questions someone might have before committing. They’ll want to know things like:

• How much does it cost?
• What do real users say about it?
• Can I see a demo or try it before I buy?

Again, Notion does a great job targeting these decision-stage needs. For example, they rank for search queries like:

• Notion pricing
• Notion pricing demo
• Notion reviews

At this stage, your content should clear up any doubts, answer lingering questions, and give people the confidence to choose your product. The type of content that works best for BoF keywords are feature and landing pages, case studies, and FAQs.

Top 5 Must-Have SaaS SEO Strategies

Product-led companies compete in a crowded space, and to help you come out on top, here’s a step-by-step SaaS SEO guide you can follow:

Keyword Research for SaaS Businesses

Keyword research is where it all starts. As a quick refresher, keywords are the words or phrases people type into Google or Bing when they search online, either for solutions or products.

These search terms might include phrases related to your software, the industry you serve, or the problem you solve. With that being said, here’s how you can find the best keywords:

Define Your Target Audience

First and foremost, you need to get clear on who you’re targeting. Start with customer personas—fictional profiles of your users. These help you picture who you’re talking to. Include details like:

• Demographics: Age, location, job, income.
• Psychographics: Interests, hobbies, values.
• Behaviors: Online habits, search patterns, favorite platforms.
• Needs: What problems do they face? What goals are they chasing?

You can use free persona templates from tools like Miro to make this process faster.

Now, you’re probably wondering where you can find data. First, start with the existing audience you have in GA4 (Google Analytics 4). Here, you can see who your visitors are, what pages they visit often, and what region they’re coming from.

If you want to get even more details on your audience, you can use tools like Semrush’s One2Target (best if you already have their paid plan, as the tool is not free) or SparkToro (free for five searches per month).

SparkToro is great for B2B SaaS SEO because it shows where your audience spends time online—the websites they visit, social accounts they follow, and podcasts they listen to. They also added a new feature called Topics that shows what content your audience cares about most.

When you define your audience well, everything else gets easier. Your content will speak to them, and your product will solve their problems. On top of that, your marketing will meet them where they are.

Start with Seed Keywords

The seed keywords are your starting point. These are general terms that describe your product. Let’s take a project management tool as an example. You might start with a basic keyword like “project management.” To brainstorm some more ideas for your main search terms, you can try to answer these questions:

1. What is your SaaS business about?
2. How would you like people to find you on Google?
3. What features/functionality does your product have?
4. What problem do you solve?

Next, you can use free keyword research tools like Google Keyword Planner or paid ones like SEMrush’s keyword magic tool to find similar terms and long-tail variations.

Spy on Competitors

You don’t have to reinvent the wheel. Quick competitive analysis can show you what keywords already work well for similar businesses. Simply navigate to their top-performing pages in Ahrefs’ Site Explorer and find potential content gaps in your strategy:

Group Keywords Around a Parent Topic

Keywords don’t exist in isolation — they’re part of broader topics. In the screenshot below, you can see how “best project management software” is a parent topic for related keywords like “free project management software” or “construction project management tools“:

When your content touches on multiple related search queries, you can rank for an entire cluster rather than just one phrase. For example, a single blog post on “The Best Free Project Management Tools for Small Teams” could target several keywords at once.

Target Achievable Keywords

Before choosing a specific keyword for your campaign, it’s a good idea to evaluate the following SEO metrics:

• Search volume: Higher volume means more traffic, but also higher competition. So it’s better to strike a balance between the two.
• Keyword difficulty (KD): The higher the number, the harder it’ll be to rank for it. Best approach? Focus on keywords with moderate difficulty that are achievable for your current domain authority.
• Commercial intent: Use CPC (Cost Per Click) data to determine which keywords are most likely to convert into leads or sales.

Not every keyword is worth chasing. Some are too competitive, while others might not bring in the right audience. For example, “free project management software” has a KD of 86. Even though it has a decent search volume, ranking for it would be unrealistic:

On-Page SEO Best Practices

SEO is usually split into two parts: on-page and off-page. On-page SEO for SaaS is everything you can control on your website— writing great titles, optimizing your URLs and placing internal links strategically to help visitors navigate your site. Off-page SEO, on the other hand, happens outside your website, like building links or getting your content shared.

The great thing about on-page optimization is that it’s entirely in your hands. You don’t have to wait for anyone else to help. In this section, we’ll go through some practical SEO tips for SaaS companies to improve their search rankings and bring in more qualified traffic.

Add Your Main Keywords in Titles

Your title tags are one of the most important parts of on-page SEO. They show search engines and users what your page is about at a glance.

Your title should be clear, concise, and engaging enough to encourage clicks. Another best practice is to include your primary keyword, ideally in the beginning, as seen in the screenshot below:

Write Engaging Meta Descriptions

Your meta description should provide a quick summary of your page content and contain a keyword to match the user’s search query. You can think of it as your pitch to searchers: “Here’s why you should click this link.”

You may add some benefits of your product here or show users the value they’ll get if they visit your page. Let’s look at some examples from the leading SaaS companies:

Adding your keywords to the meta description also helps your SEO, as Google understands better what your web page is about and can show it in search engine results pages for relevant searches.

Use Descriptive URLs

Your URLs are more important than they seem for your SaaS SEO. A well-structured URL helps search engine bots understand your page’s context and enables visitors to find their way around your site.

Some CMS platforms, like WordPress or Wix, automatically generate URLs for your pages. Although convenient, these auto-generated links are not always SEO-friendly. So it’s better to take it into your own hands and create URLs that:

• Are clear and descriptive
• Include your target keyword
• Don’t contain irrelevant numbers or characters

Optimize Your Images

Images make your site look more professional, but they can also improve your SEO if optimized correctly and even benefit your rankings. Start by renaming your image files with clear, descriptive names. Instead of something generic like “image123.jpg,” use “team-planning-tool.webp.”

Don’t forget about alt text. Alt text is a short description of the image that helps make your site more accessible and gives Google additional context. Finally, reduce your image sizes to improve loading times and user experience.

You can use tools like Squoosh to compress images without losing quality. Whenever possible, save your images in WebP format—it keeps the quality high while reducing the file size.

Maintain a Simple Site Structure

Site structure is the way you organize and present content to visitors. Google bots rely on it to rank your content. It also helps users find what they’re looking for and improves UX. Here are a few SaaS SEO tips to keep in mind:

• Use a menu that leads directly to important areas like features, pricing, or support. When people can easily find what they need, they’re more likely to spend time on your site.
• Place internal links to send link equity to important pages and also help visitors better navigate your site.
• Make sure your site looks good and functions well on mobile.

Technical SEO for Saas Websites

We can’t state enough how crucial technical SEO is for SaaS businesses. If bots can’t crawl or index your site properly, all the great content you create will remain invisible. Let’s go through the most important technical aspects you need to get right.

Crawling and Indexing

Search engines rely on crawlers (also called bots) to explore websites. Crawlers move through your site by following links, discovering pages, and understanding how everything is connected. But finding the pages is only the first step — next comes indexing.

Indexing is when search engines store the pages they’ve crawled in their database so those pages can appear in search results. If a page isn’t indexed, it won’t show up when people search for related keywords. Certain issues can block crawling and indexing:

• JavaScript-heavy pages: If your site uses JavaScript to load content, crawlers might not see it properly unless you use solutions like server-side rendering (SSR).
• Misconfigured robots.txt files: These files tell crawlers which pages they can or cannot access. If set incorrectly, important pages might be blocked.
• Noindex tags: These tags instruct bots not to index specific pages. Be careful not to accidentally add them to important content.

To check how well your site is being crawled and indexed, use the Crawl Stats report in Google Search Console. For this:

1. Open Google Search Console
2. Navigate to Settings
3. Look for the crawl stats section
4. Click on Open Report

Once inside the report, look for the following:

• 3xx redirects: SaaS software websites often reorganize content, which can lead to a lot of redirects. To keep things simple, avoid redirect chains like A → B → C → D and redirect loops (where the pages keep sending users back and forth, like A → B → A). If you find these issues, update the redirects so they go straight to the final page.
• 4xx errors (broken links): Look for status codes that start with “4”. These mean something’s wrong on the user’s end, like a page that doesn’t exist anymore (404 errors). If you see broken links, update the link to point to the correct page or remove it altogether if it’s no longer relevant.

Site Speed Optimization

Page speed directly impacts user experience on your site and can improve conversion rates and search engine rankings. But if your web page takes too long to load, visitors might leave, and Google could rank your pages lower. To see how your site is performing, you can use tools like PageSpeedInsights.

If you scroll down the report, you’ll find detailed diagnostics of your website as well as suggestions on what to fix:

You can also try some of the following best practices to optimize your SaaS website for SEO:

• Compress images and use formats like WebP
• Minimize JavaScript and CSS files to reduce loading time
• Enable browser caching so repeat visitors experience faster load times
• Use a content delivery network (CDN) to deliver content quickly across regions

Duplicate Content

Duplicate content appears when the same or very similar content appears on more than one page of your site. This can confuse search engines and dilute your visibility, as they won’t know which page to show in search results.

To find and fix duplicate content, you need to first log into your GSC (Google Search Console) account and go to Pages under the indexing section. Then, look for issues related to duplicate content:

Once you identified such pages, try to do the following:

• Add a canonical tag to the page you want Google to prioritize. It’s like saying, “This is the main page—ignore the others.”
• Create 301 redirects to send both users and Google bots to the correct page.

To manage this, you can apply noindex tags to pages on subdomains that aren’t meant for search engines or set up rules in your robots.txt file to block unnecessary indexing.

If this feels like a lot to handle, outsourcing SEO can help make sure everything is set up correctly. The next step? Building a content roadmap that turns visitors into leads.

Content Marketing and Blogging for SaaS

One of the main ingredients of a solid SEO strategy for SaaS is undeniably content. So why is it so important? The main reason is that the buyer’s journey in this market is more complex. If, in the case of ecommerce stores, their category and product pages do most of the heavy lifting, with software businesses, the situation is different.

People who are looking for a software solution are not ready to buy the first time they land on your site. They’re researching. They want to learn what your software does, how it fits into their workflow, and why it’s better than the alternatives.

You also need to consider that they aren’t just evaluating the tool — they’re looking at the long-term value, customer support, and integrations that come with it. That’s why your content needs to:

• Explain how your product solves their problems
• Build trust by showing expertise in your field
• Help users envision how your software fits into their daily work

How to Create a Content Marketing Strategy?

Since the buyer’s journey in SaaS isn’t always a straight line, your SEO content strategy needs to be flexible enough to meet potential customers where they are. It begins with defining your goals, followed by creating valuable content and distributing it to reach a wider audience.

Determine Your Goals

Setting clear goals helps you choose the right content types to achieve the results you’re aiming for. For product businesses, brand awareness and lead generation are often the top priorities:

• Brand awareness: The primary goal of SEO for SaaS startups is to help people find you. If they don’t know you exist, they can’t buy from you. Blogs and videos are great ways to get the word out.
• Lead generation: After getting their attention, the next step is to turn them into leads. Here, you can try formats such as tutorials or webinars that require an email to access.

Decide on Content Formats

Blogging is one of the most common content formats for software businesses. It not only improves your SEO but also helps you rank higher and increases retention rates by 32%.

Around 98% of SaaS companies have a blog and it already says something about its effectiveness. For example, ClickUp’s blog is packed with productivity tips and detailed guides, all tailored to their audience:

Formats like eBooks and webinars work well for lead generation because they provide valuable information your audience wants. In return for access, you can ask for their email address.

This way, they get the resources they need, and you get a way to stay in touch and nurture a connection with them. One SaaS company that often creates ebooks for readers is HubSpot:

Other content types that can drive more subscriptions for product companies are use cases and case studies. These are great because they show how your software solves real-life problems.

Let’s see how Asana does it. In their case study with Zoom, they show how using Asana saved the company 133 weeks per year. It’s a practical, relatable way to show potential customers what’s possible with their software:

Finally, you can test the waters with other popular content formats like podcasts or expert roundups. It’s a great way to connect with your audience on a personal level and share your expertise, personal stories, and valuable insights.

For example, Shopify launched its own podcast called “Shopify Masters.” They use it to share interviews and success stories from entrepreneurs who’ve used Shopify to grow their businesses:

Create a Content Production System

Many businesses create content without a clear plan, which often leads to wasted effort and missed goals. The best way to do SEO for SaaS is to create a monthly editorial calendar that outlines what you’ll produce, including topics, formats, target keywords, and your audience.

Distribute Your Content

Posting a blog and leaving it at that won’t get the results you want. You need to reach as many potential clients as possible, and here are three main platforms where you can share it:

• Owned channels (your email list, website, or blog)
• Earned/shared channels (social media and third-party platforms)
• Paid channels (ads, sponsored content, or influencer marketing)

To help your content perform well, focus on platforms where your audience spends time. Use buyer personas and audience insights to find these and adapt your content to fit. It helps you maximize its impact and reach more of the people you’re trying to connect with.

Powerful Link Building for Saas

Link building for SaaS businesses means getting other websites to link to you. It’s very important because, without high-quality backlinks, you won’t be able to get the needed search engine visibility. Backlinks also:

• Make your brand more credible (we all trust recommendations from others).
• Improve your search rankings (Google confirmed backlinks are one of their top 3 ranking factors).

The thing is, there’s high competition in the SaaS industry, and getting top rankings on Google is no easy task. For high-demand SEO keywords like “email marketing platform,” Ahrefs data shows you’d need backlinks from over 932 referring domains just to break into the top 10. Sounds like a lot, right?

In even more competitive areas, such as AI tools, the requirements are even steeper. Some of the websites in this industry have more than 5,000 referring domains:

So what does this mean for your SaaS business? You need to build a strong backlink profile to be able to rank well, build credibility, and get more leads to your site.

If ranking for terms like “email marketing platform” requires over 900 backlinks, then go for less competitive keywords that don’t need many backlinks to rank. Tools like Ahrefs’ filters can help you find these opportunities:

Additionally, you can try some of the proven ways to get more backlinks to your site, for example:

• Publish more surveys, case studies, or industry benchmarks, as this type of content often gets cited in blogs and articles and drives more referral traffic.
• Collaborate with other SaaS companies or blogs to write a guest post for them. You can also use platforms like Connectively (formerly HARO — Help a Reporter Out) to connect with journalists who may feature your product. However, by the end of 2024, this service will officially be discontinued.
• Monitor link gaps with competitors with Ahrefs’ Link Intersect feature. Then try to get those websites to link to you.
• Look for industry-specific conferences or virtual events where you can sponsor and gain exposure through their backlinks.
• Reach out to your integration partners and ask if they can list you on their resource or integration pages. For example, if you integrate with Slack, see if they can include you in their “apps and tools” directory.

Advanced SaaS SEO Tactics

In this section, we’ll look at more advanced tactics that are very common in B2B SEO services:

Conversion Rate Optimization (CRO)

If you see that your website is only attracting traffic but no sales, this means you need to optimize your pages for a better conversion rate. How to do it? You can try out these best practices:

• Simplify forms and ask only for the main information you need (no one has the time to fill out long forms).
• Make your CTAs clear, action-oriented, and visible on the page.
• Test different page elements — like headlines, CTAs, or page layouts — to see what works best.
• Incorporate the CTA section within your webpage
• Add testimonials, case studies, or trust badges to build credibility and reduce hesitation.
• Make sure your site works on all devices, as mobile traffic is often a significant chunk of your audience.

In the screenshot below, you can see how Cognism places its CTA section. It’s distinctive from the rest of the web page and is relevant for their potential customers (B2B professionals looking for a data solution).

Local SEO and International Expansion

To grow your SaaS business, it’s important to connect with people where they are. A combination of local and international SEO can help you achieve this. Start with local SEO to meet the needs and demands of your target region. Here’s what you can do:

• Create content for local audiences
• Optimize your Google Business Profile
• Use location-based keywords
• Build regional backlinks

If you’re planning to expand into new markets, international SEO will help you tap into audiences in different countries and languages. This is when you need to:

• Localize your content for a multilingual audience.
• Add hreflang tags so search engines show the right language or region version of your site.
• Set up geo-targeting in GSC to let Google know which countries or regions your site is targeting.
• Create an international backlinking strategy and work with local influencers or websites to build trust in new countries.
• Offer local currencies and preferred payment methods to remove barriers for international buyers.

Update Non-Performing Content

Updating content is a simple yet effective way to improve SEO for SaaS companies. Customers expect up-to-date information, whether it’s about your product, industry trends, or solutions you provide. Google prioritizes fresh content, too, making it a win-win.

How do you know which content to refresh? Simply open GSC and navigate to the Performance report. Once there, set your date range and look at “Pages.” Sort them by clicks or impressions to spot those that are not performing well. Then, you can do the following:

• Fix outdated information, broken links, and missing details.
• Add new insights or updated statistics.
• If your keywords are no longer driving traffic, replace them with ones that better match the current search intent.

Measuring SEO Success

All the effort you put into your SaaS SEO strategy only makes sense if you’re tracking SEO results. We recommend tracing three metrics that matter most:

Keyword Rankings

Keyword rankings show how visible your SaaS website is in search engine results. When your keywords perform well, more of the right people can find you.

Start by using tools like Ahrefs or Semrush to monitor the keywords you’re targeting. These tools help you see whether your rankings are improving and which terms need more attention.

Organic Traffic

Organic traffic tells you how many visitors are coming to your site through search engines like Google. Ideally, this number should grow over time.

Check your traffic stats in GA4. It will show you how many visitors you get and which pages perform the best. If you notice sudden drops or slow growth, it’s a sign to revisit your content or technical SEO.

Conversions

Traffic and rankings are great, but what matters is the actions your visitors take once they land on your site. Are they requesting free trials and demos, or maybe purchasing directly?

In GA4, you can set up Events to track these actions and mark them as Conversions. For example, you can create an event to track every time someone signs up for a free trial. This helps you see how well your SEO efforts are turning visitors into potential customers.

Pay attention to your conversion rate—the percentage of visitors who take action. If traffic is high but conversions are low, it might mean your landing pages need to be rewritten or your CTAs aren’t clear enough.

Best SEO Tools for SaaS

To make tracking and improving these metrics easier, here are some tools you can use:

1. Google Analytics 4: See changes in website traffic and user behavior. Track specific actions like signups and downloads to measure engagement.
2. Google Search Console: Stay on top of your website’s search performance with data on clicks, impressions, and keyword rankings. Identify and fix crawl or indexing issues that could hurt your visibility.
3. Ahrefs: Find keywords with the best potential, track rankings, explore content ideas and analyze your competition.
4. LinkChecker.pro: Monitor your backlinks and keep track of changes over time. You can also identify any harmful links with this tool.
5. SurferSEO: Optimize your content to rank higher on Google. The tool is not free but works great for speeding up creation of SEO-optimized copy.

Common SaaS SEO Mistakes to Avoid

Very often one or another mistake is made in SEO strategies for SaaS. Here are some of them to watch out for:

• Skipping target audience research: If you don’t know who your customers are, and what are their pain points and motivation, then your content and SEO campaign won’t be effective.
• Neglecting on-page optimization: Elements like titles, meta descriptions, headers, and URLs are small but mighty. Ignoring them can make it harder for people to find your site.
• Mismatched content: Optimizing for keywords that don’t align with users’ intent can lead to lower rankings and higher bounce rates.
• Going too broad: Trying to rank for overly broad and competitive terms can spread your efforts too thin. It’s far better to hone in on specific topics first.

Bottom Line

Hopefully, by now, you have a clear picture of how to improve your brand’s visibility in search and attract more people looking for your solution. It does require ample time to see the first results, as you’ll need to learn, practice, and reiterate your efforts. If you want to save time and skip doing it all yourself, why not partner with a professional SEO agency?

Here, at SeoProfy, our team will audit your site and come up with a custom SaaS SEO strategy so you can see more clicks, subscriptions, and higher revenue. Curious to learn more? Reach out to us today.

Author

Andrew Shum

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.