75 Local SEO Statistics for 2025

Our list covers trends around Google Business Profile performance, reviews, conversions, mobile searches, and ranking factors. We’ve also added new data on how AI affects local visibility and how businesses are using it to give you a look at where local search is heading next.

General Local Search Statistics

A recent marketing survey suggests that 72% of people use Google search to find services and products in their location. For businesses, this means they need to have a strong local SEO strategy in place and optimize their Google Business Profile to appear higher in local search results.

Ranking higher will provide them with a far better opportunity to drive more customers to their store and increase sales. Here are local SEO statistics that back this up:

1. 99% of people have used the internet to look up information about a local business in the past year. (BrightLocal)
2. 21% of U.S. consumers search for nearby businesses every day, while 32% do so several times a week. (Statista)
3. 71% of local SEO marketers have a dedicated link building strategy. (Moz)
4. 96% of people find out about businesses near them through online searches. (FitSmallBusiness)
5. 40% of small businesses outsource some or all of their local SEO work. (Moz)
6. 35% of businesses view local SEO as important. (Moz)
7. 46% of people say they often include “near me” in their search queries. (BrightLocal)
8. The top three most valuable local SEO services are managing Google Business Profiles (52%), creating content (39%), and website design (34%). (BrightLocal)
9. 58% of businesses don’t have local SEO in their strategy. (ReviewTrackers)
10. 94% of top-performing brands have a local marketing strategy in place. (BrightLocal)
11. 39% of consumers report checking local business information at least once a month to find out if a place is dog-friendly or accessible. (BrightLocal)
12. 40% of consumers say they look up the working hours of businesses a few times a month. (BrightLocal)

Mobile Local SEO Statistics

A HubSpot report found that 63% of people prefer using mobile phones to look up info about brands and products online. This trend is not going to change anytime soon because it’s a quick and easy way for consumers to check the information they need on the go.

That’s why any local SEO strategy should always include mobile optimization. Businesses need to optimize for mobile searches so that users can easily find their website online and access details like address, services, opening hours, and contact number. Here are some mobile local search stats that support this:

1. 84% of local searches are conducted on mobile (RedLocalSEO)
2. Local mobile searches are growing 50% faster than overall searches. (SynUp)
3. 57% of local search queries are made on mobile devices (ReviewTrackers)
4. 78% of searches on mobile devices lead to purchases. (SearchEngineLand)

AI Statistics in Local Search

Google’s AI Overviews are changing what people see when they search locally. Even though many local-intent queries still return traditional local results, a large number are now ending with an AI-generated summary instead.

At the same time, data shows that almost all local businesses have experimented with AI in some way. For many, it’s a way to stretch limited resources and compete with larger teams. Here are the local SEO stats that illustrate this trend:

1. 98% of small businesses said they use at least one AI-enabled software tool, and 40% said they use generative AI tools like chatbots or content generation. (AP News)
2. Across hundreds of local-style searches across multiple cities and industries, Google showed an AI Overview for at least 57% of queries, and in some cases as high as 80%. (WhiteSpark)
3. 76% of businesses that adopted AI say it’s “very” or “extremely” valuable. (Homebase)
4. 68.5% of business owners who haven’t yet started using AI say they’re interested in trying it. (Homebase)
5. Among small businesses already using AI, 91% believe it will support their growth in the coming years. (AP News)
6. Local packs appear in more than 90% of purely local-intent queries, while AI Overviews show up in only about 15% of those same queries. (WhiteSpark)
7. For service-business categories (cleaning, legal, and others), AI answer boxes appear in 62.1% of queries (personal injury attorney) and 65.0% (window cleaning). (LocalFalcon)
8. 82% of businesses using AI say they actually grew headcount. (US Chamber of Commerce)
9. 88% of multi-location businesses are already leveraging AI in their processes. (BrightLocal)
10. 40.2% of local business queries trigger Google’s AI Overviews (LocalFalcon)
11. 59% of local marketers say they want to build their AI and machine learning skills in 2025. (BrightLocal)

Google Maps and Google 3-Pack Statistics

Gaining visibility is not an easy task, especially for small businesses. But showing up in Google 3-Pack can definitely speed up this process. A map pack is a group of three top results from Google Maps that appear alongside regular listings. This shows up when a user adds a location to their search query, for example, “hotel New York” or “pet-friendly restaurants Long Island”.

As you might have guessed, businesses listed in the Google 3-pack get way more attention than those that aren’t. To be more specific, they get 126% more traffic and 93% more actions, like calls and website clicks, compared to those ranked between 4-10. This puts into perspective just how crucial it is for your company to get a spot in those search results. On that note, let’s take a look at other local SEO stats related to Google pack:

1. 88% of people use Google Maps to find local businesses, while 12% opt for Apple Maps. (BrightLocal)
2. 42% of individuals who perform a local search click on results from the Google Map Pack. (Backlinko)
3. Customers are 2.7 times more likely to trust a business if they come across a complete local listing or Business Profile on search and Google Maps. (Google)
4. About 1 in 5 consumers runs local searches directly in Google Maps. (BrightLocal)
5. About 68% of online searchers prefer to click on a local 3-pack. (RedLocalSEO)
6. When people research local businesses online, they tend to trust Google the most (66%), followed by Google Maps (45%) and the company’s website (36%). (BrightLocal)
7. Most clicks in local search results go to the local pack (44%), followed by organic results (29%) and ads (21%). (RedLocalSEO)
8. 52% of marketers consider local pack rankings a key factor in SEO success. (BrightLocal)
9. Global searches for “shopping near me” on Maps have more than doubled compared to last year. (Google)

Google Business Profile Statistics

Your Business Profile is one of the central pieces when building your presence locally. It shows up as a listing in local searches and gives users an overview of all the key information about your business online. Many potential customers will use your Google profile to contact you, check working hours, or get directions. Here are some local SEO statistics that show how much impact it has:

1. Verified businesses receive over 21,643 views each year in Google searches. (Birdeye)
2. About 45% of businesses receive appointment requests through their Google Business Profile (GBP). (Publer.io)
3. 62% of consumers will avoid a local business if they find incorrect information online. (BrightLocal)
4. 33% of marketing experts view Google Business Profile (GBP) as a key component in a local SEO strategy. (BrightLocal)
5. 53% of consumers see accurate opening hours as the most important detail for retail stores. (BrightLocal)
6. Businesses receive around 595 calls a year, or about 50 calls a month, from their verified Google Business Profiles. (Birdeye)
7. Over half of consumers will call a business directly from their profile. (RedLocalSEO)

Local Search Rankings Statistics

Many factors affect how well a business ranks in organic local results and the map pack. Most of them depend on the website itself (content and backlinks), along with how complete the Business Profile is and how relevant it is to the searcher’s location. Local SEO stats below show this in more detail:

1. Google takes into account 149 different ranking factors for local searches. (WhiteSpark)
2. On-page signals account for 36% of local search ranking influence, followed by link signals at 26% and behavioral signals at 9%. (WhiteSpark)
3. 32% of local SEO professionals believe that Google Business Profile is the most essential factor to rank well in the map pack. (BrightLocal)
4. Factors like dedicated service pages, internal linking across the site, quality inbound links, and geographic keyword relevance scored highest among the elements that help improve local rankings. (Whitespark)
5. 36% of local SEO professionals consider on-page elements to be the top ranking factor for local organic search results. (BrightLocal)
6. 75% of marketers think that the use of Google Business Profile features affects local search rankings (MOZ)
7. The most important factors for ranking in Google’s local pack are your primary Google Business Profile category, having relevant keywords in the profile title, and how close your business is to the searcher’s location. (WhiteSpark)

Local Business Reviews Statistics

SEO statistics show that reviews not only shape potential customers’ perceptions of your business but also improve your local rankings. When people see positive reviews and how you respond to negative ones, they’re more likely to choose you over competitors. Here are some local SEO statistics to support this:

1. 89% of consumers say they’re more likely to choose a business that responds to all reviews — whether positive or negative. (BrightLocal)
2. Nearly half of consumers (49%) put as much trust in online reviews as they do in personal recommendations from their friends or family. (BrightLocal)
3. 90% of marketers think that reviews directly impact local search rankings in the map pack. (MOZ)
4. 75% of consumers indicate that they “always” or “often” check online reviews while looking into local businesses (Brightlocal)
5. 98% of people read online reviews at least occasionally before deciding on a local business. (BrightLocal)
6. 36% of users check Google reviews to guide their purchase decisions. (Statista)
7. 91% of consumers say that reviews for local branches influence their overall opinion of larger brands. (BrightLocal)
8. 17% of U.S. online shoppers consistently check reviews before making a purchase, and 38% find them “very important” in their decision-making process. (Statista)
9. Among internet users aged 25 to 34, 36% rely on online reviews to research brands and products. (Statista)
10. 63% of people say they would lose trust in a business if they mostly see negative reviews. (BrightLocal)

Local SEO Conversion Stats

Visits are great, but what really matters for your local business is conversions. The thing is that local searchers usually have a higher intent to buy. Many people visit a nearby location within just 24 hours and complete purchases at a higher rate compared to consumers conducting non-local searches.

If you want to see more visitors and calls rolling in, you need to maximize your profile with all the features Google Business Profiles offers. This means regularly updating information, adding high-quality photos, and engaging with your customers in reviews.

Having this info in your listing provides your audience with all the details they need, which makes them more likely to choose you. Let’s now look at the local SEO statistics that confirm this:

1. 4 out of 5 mobile searches lead to a purchase, often within hours. (SearchEngineWatch)
2. A Google Business Profile listing with accurate and complete information gets seven times more clicks. (Publer.io)
3. 88% of consumers who conduct a local search on their smartphone visit or call a store within a day. (SynUp)
4. When businesses improve their rating from 3.5 to 3.7 stars, their conversion rates can increase by nearly 120%. (BrightLocal)
5. Companies that maintain a complete Google Business Profile have a 50% higher chance of being considered by customers for future purchases. (Google)
6. Businesses that include photos on their Google Business Profiles tend to get 42% more direction requests on Google Maps and 35% more clicks to their websites compared to those that don’t. (Google)
7. A verified Google Business Profile gets around 200 clicks or interactions per month. (Birdeye)
8. Local search analytics show that businesses see about 105 visits to their websites each month through verified Google Business Profiles. (Birdeye)
9. Local companies with contact information receive 94% of calls on weekdays. (Publer.io)
10. Enterprise locations that respond to at least 32% of their reviews see an 80% higher conversion rate compared to SMBs and competitors that reply to just 10% of reviews. (BrightLocal)

Local SEO Statistics for Voice Search

There’s been a rise in voice search, and now more people are using it to find local businesses. Smart speakers and voice assistants make it easier for users to ask questions and instantly get answers about services in their vicinity. Most of these questions relate to hours of operation, directions, or the nearest location.

Using voice search doesn’t seem to be a one-off either. Our AI SEO statistics show that many people conduct local voice searches every week. Therefore, businesses need to keep this in mind and align their strategy to this trend. Here are the local search stats that support this:

1. 58% of people use voice search to get details on nearby businesses because it’s convenient for those on the go. (BrightLocal)
2. 72% of consumers use voice to search for local businesses. (SynUp)
3. Voice searches account for 20% of mobile queries. (Search Engine Land)
4. 27% of users check a local business’s website after performing a voice search. (SynUp)
5. 76% of voice searches are related to “near me” and local inquiries. This trend is expected to triple as users increasingly seek direct information about local businesses. (SynUp)

Final Thoughts

From what we can see in our local SEO statistics for 2025, the majority of local factors that are important for visibility remain unchanged. These are on-page SEO signals, a complete and updated Google Business Profile, regular review management, quality of links, and geographic relevance of keywords.

Another trend that’s hard to miss is that now, more than half of local terms trigger an AI overview in search results, meaning that click-through rates are more likely to go down. As this happens, businesses will need to focus more on tracking impressions and overall presence in search results rather than visits alone.

With all this data and tips we shared along the way, you are well-equipped to start improving your online visibility in local search and drive more traffic to your business website. In case you need an expert’s eye for your local strategy, we are here to help.

At SeoProfy, we have a team of over 100 experts and provide local SEO services to help brands drive more nearby customers. We’ll improve your Business Profile, optimize pages with relevant local queries, and build high-quality backlinks so that you can see better rankings and higher ROI.

Book a free consultation to speak with our team today, and let’s create a strategic SEO campaign personalized to your needs.

Author

Khrystyna Dzhumaryk

Khrystyna Dzhumaryk is a content writer at SeoProfy with four years of experience in SEO and content strategy. At the company’s main blog, she writes in-depth articles and guides to help businesses improve their online visibility through proven tactics. Her work brings together hands-on SEO experience with ongoing research into algorithm updates, search trends, and the growing impact of AI on content and optimization.