30 Bing Statistics for 2025

Bing was launched in 2009 as a competitor to Google. While Google maintains a market share of roughly 89%, Bing has established itself as a sizable player in the search space. In 2023, it integrated AI into its system successfully. This has been a turning point for the search engine, which has been reflected in its gradual market share growth.

The following statistics reveal who’s using Bing today, where its strengths lie, and where its strongest audiences can be found.

Bing’s Market Share

In recent years, the global search engine market has slightly shifted. The dominance of Google, while still strong, has shown signs of softening. From 2015 to late 2024, Google held 90% of the worldwide search engine market share or more. Bing accounted for about 3% and has been gradually growing over the past couple of years.

To have a clearer picture of these trends and Bing’s position in the global market, have a look at the following Bing statistics:

1. Bing’s worldwide market share stands at 4.01%, while Google holds almost 90%. (Statista)
2. 12.21% of the desktop search engine market share belongs to Bing as of March 2025 — a 2% increase since the same period last year. (Statista)
3. 54.68% of console users conduct searches through Bing. (Backlinko)
4. Its market share in the US is 7.4% as of April 2025. (Statista)
5. 50.99% of the desktop search engine market share in China belongs to Bing. (Maxier Digital)
6. $400 billion is the estimated worth of Bing as of 2024. (Hulk Apps)

Bing Usage Statistics

Bing search engine has expanded its reach across more than 230 countries and over 100 languages. It attracts a predominantly young, male user base, with a strong concentration in China and the US. Although its user base is much smaller than Google’s, it shouldn’t be overlooked by marketers and SEO specialists.

Bing’s key demographics tend to have stronger purchasing power and are more likely to make considered purchasing decisions. With less competition for top search positions compared to Google, proper SEO for Bing can help achieve greater visibility and reach. Here are some important Bing statistics to paint the picture.

1. Over 100 million users search on Bing daily. (Nikola Roza)
2. 85% of users are located in the US. (99Firms)
3. 28.25% of Bing’s desktop traffic comes from China. (Statista)
4. 63.04% of users are male, and 36.96% are female. (SimilarWeb)
5. The organic search traffic on Bing stands at about 30.8 million. (Semrush)
6. 73% of users are under the age of 45. (Microsoft Advertising)
7. Bing’s largest age group is between 25 and 34 years old. (SimilarWeb)
8. 54% of Bing users are married and 59% have children living with them. (Microsoft Advertising)
9. 4.19 billion people worldwide visited Bing in April 2025, which is a 21% decrease compared to March 2025. (Semrush)

Bing Advertising Statistics

While often overlooked by marketers, as they commonly prioritize Google Ads, hoping for broader reach, Bing Advertising can also become a powerful tool. Almost half of the users have a household income in the top 25%, which showcases substantial purchasing power and potential for revenue. Additionally, costs per click and acquisition tend to be about 20-30% lower than those of Google.

This creates unique opportunities for businesses to reach high-value customers more cost-effectively, often with less competition and greater ad visibility. To illustrate the potential, here are some of the key Bing Ads statistics to keep in mind:

1. 54% of visitors use it for product research. (Microsoft Advertising)
2. 41% of US users have a yearly household income of over $100.000. (Microsoft Advertising)
3. The average Click-Through Rate is 3.10%, with a conversion rate of 3.50%. (BrightBid)
4. $1.55 is the average Cost-Per-Click on Bing Ads, over 30% lower than Google. (Conquer The Internet)
5. Cost-Per-Acquisition stands at $41.44. (Digital Silk)
6. $12.59 billion in revenue was generated through search ads in 2024. (Statista)
7. Bing’s Average Revenue Per User is $9.66. (Microsoft)
8. Microsoft Advertising is present in 187 markets globally, 5.5 times higher than in 2022. (Microsoft Advertising)

Bing and Artificial Intelligence

Recent platform updates showcase Microsoft’s ongoing investment in Bing’s development. According to Yahoo Finance, by now, Microsoft has already invested almost $14 billion in OpenAI. Copilot, which is a part of the global Microsoft Copilot ecosystem, has increased Bing’s relevance and attracted millions of new users. It is reflected in recent growth and has made this search engine especially appealing to professionals, students, and users seeking help with research, writing, and productivity tasks. Here’s what you need to know about Bing’s AI adoption.

1. 33 million people actively use Copilot as of 2025. (Business of Apps)
2. Microsoft has already invested more than €20 billion in AI and cloud infrastructure in Europe. (Microsoft)
3. Bing Chat has shown an 81.8% accuracy, outperforming Bard and ChatGPT-3.5, falling behind ChatGPT-4 slightly. (Canleblebici M. et al.)
4. Over 89 million users visited Copilot in April 2025 — more than 20 million more than in February of the same year. (Similarweb)
5. Bing Image Creator was used to generate over 750 million images in the first six months since launch. (Microsoft Bing Blogs)
6. About 54% of employees used Microsoft Copilot through productivity apps in 2024. (Electro IQ)
7. Over 75% of companies and organizations report significant productivity gains through Copilot use. (Electro IQ)

Most Popular Searches on Bing

According to Bing search statistics, one of the most searched terms is, in fact, Google. One of the reasons for this may be the fact that Bing is a default search engine on many computers.

Over the past decade, terms like YouTube, Facebook, and Google have dominated Bing search and it seems like it’s going to remain the case for years to come.

These three websites are some of the world’s most visited platforms and it’s reflected in other search engines as well. Overall, the top 15 keywords on Bing web search are not that different from Google or other engines. They include the most popular websites, like YouTube, major retailers like Amazon, social media, and basics like News or Weather. See for yourself:

Bing Still Matters

Based on the latest Bing statistics, its global reach, particularly strong in markets like the US and China, combined with a user base that skews younger and more affluent, means it provides access to valuable audiences that may be underserved on other platforms.

From an advertising perspective, its lower costs per click and acquisition and less competition for top ad placements can result in higher ROI and more efficient campaigns. For SEO and digital marketing, ignoring Bing means missing out on millions of high-intent searches, a significant number of desktop users, and substantial purchasing power. The latest data demonstrates that Bing’s relevance is not only persistent but actually growing in several key areas.

If you need a professional SEO company to help you harness Bing’s full potential our team at SeoProfy is ready to help. Book a free consultation today!

Author

Andrew Shum

Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists. He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects.