Best Blogger Outreach Services in 2025: The Ultimate Comparison Guide

Although the outreach process sounds simple and can be done on your own, it’s often best to partner with a professional agency that already has a database of vetted websites and delivered high-quality links for its clients. In this article, we’ll share with you a list of such agencies so you can find the best blogger outreach services that suit your needs.

Why Blogger Outreach Still Works in 2025

This year, backlinks still play a vital role in SEO rankings — and now, they influence AI-driven features like Google’s AI Overviews and LLM results. Search engines prioritize links from authoritative, niche-relevant sites as a sign of expertise and trust.

At the same time, Google still looks closely at what sites are linking to yours. But more than that, it looks at whether those sites are related to your industry. Links from websites that publish content in your niche are seen as a kind of endorsement. It tells search engines that your content has value and that it deserves to be shown to more people.

Blogger outreach is one of the best ways to help secure such links. You’re basically partnering with people who already have relevance and trust in your niche. And a placement on their site is a contextually relevant mention that supports your credibility.

These are the kinds of links that help your site build authority in the long run. Moreover, this link building tactic is a much safer option than risky shortcuts like buying links or using spammy networks, which can lead to penalties.

Finally, being mentioned on blogs in your niche often means reaching an audience that overlaps with yours. So, beyond SEO, a blogger outreach strategy can also bring more online visibility and real eyes on your business.

Earn Links From the Right Sites

At SeoProfy, our team works with a vetted database of over 250,000 sites and uses custom tools like LinkChecker to make sure every link supports your growth. With us, you’ll get:

• Links from industry-relevant websites
• A data-driven strategy tailored to your goals
• Ongoing tracking with our in-house software

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Top Blogger Outreach Providers (Reviewed)

And now it’s time to look at the best blogger outreach providers out there. Below, we’ve reviewed a few well-known names in the space. You’ll get a feel for what kind of services they offer as well as the costs you can expect to pay when working with them.

SeoProfy

Best for: Businesses in competitive niches that need steady link growth with high-quality placements.

Industries: Ecommerce, SaaS, Legal, iGaming, Finance, Health, Real Estate, and more.

Top Services: Broken Link Building, Blogger Outreach, Guest Posting, Niche Edits, Link-Asset Creation, Backlink Audit, Digital PR Services.

Pricing: Custom pricing. Starts from $1,000/month.

Notable Clients: Jooble, Preply, Autodoc, VistaCreate.

At SeoProfy, we’ve spent the last 12 years helping businesses grow through strategic SEO and scalable outreach services. Our team uses a vetted database of more than 250,000 websites, along with in-house tools like LinkChecker.PRO and SearchAnalytics.ai, to build custom link building campaigns. So far, that’s meant over 45,000 backlinks earned through safe, white-hat methods.

We start the outreach process with a website and backlink audit, which helps us see our clients’ current performance and design strategies based on their goals and priorities.

At the same time, all the sites that we target go through a thorough check. This means we:

• Stay away from spammy networks and low-quality directories
• Look at their traffic data and performance metrics
• Only reach out to sites where a link is relevant to your niche

One more thing to know about us is that we’re data-driven and think about link placements strategically. Before we start outreach, we look at your site to decide which pages are worth promoting, and then send you a list with recommendations on where those links should point. That way, every placement supports your growth and the ROI you see from your efforts.

Here’s what we usually hear from our clients:

Backlinkers

Best for: Businesses that want fewer, higher-quality links that support rankings over time.

Industries: SaaS, Crypto, iGaming, Tech, Finance, Insurance, Ecommerce, Legal, CBD.

Top Services: Manual Outreach, Editorial Placements, Niche Edits, Link Strategy & Audits, Ongoing Backlink Monitoring.

Pricing: ​​Packages start at $1,000 for 4–5 links with DR 40–60, go up to $3,000 for 8–10 links with DR 50–70, and reach $10,000 for 25–30 links with DR 50–90. Custom plans are also available.

Notable Clients: Reeds Catering, ASA Pest Control.

Backlinkers is a seasoned link building agency with a curated network of 20,000+ trusted websites. They use proprietary analytics tools and manually reach out to relevant sites to deliver high-quality and white-hat backlinks for their clients. In addition to manual research, they also do competitor research and site vetting.

Linkbuilder.io

Best for: Small to medium-sized businesses that need high-quality backlinks to improve their SEO performance.

Industries: B2B SaaS, Ecommerce, Digital Marketing Agencies, Telecommunications, Finance.

Top Services: Fully Managed Link Building, Guest Posting, Broken Link Reclamation, Unlinked Brand Mention Outreach, Editorial Outreach, PR-Style Campaigns, White-Label Solutions.

Pricing: Plans start at $5,999 per month for the Pro tier, which includes 16+ links with Domain Ratings between 50 and 90. The Growth plan is $9,999 per month and delivers 26+ links per month; custom pricing is also available.

Notable clients: Drip, Follow Up Boss, Cellucor, LegalZoom.

LinkBuilder.io launched in 2016 and runs tailored outreach campaigns that align with each client’s niche and goals. The team applies over 20 outreach tactics to secure placements on sites with strong metrics, often with domain ratings above 50 and sometimes reaching 90. Each link is chosen for long-term value, helping clients gain better visibility and authority in search.

Skale

Best for: SaaS companies that want link building to support signups and growth.

Industries: SaaS, B2B, MerTech.

Services: KPI-Led Link Outreach, Guest Posting Services, Quarterly Link Reviews, Full SEO Strategy Packages (including content and technical SEO).

Pricing: Custom. Projects start around $5,000; hourly rates range from $100 to $149.

Notable clients: Piktochart, Happy Scribe, Rezi, Maze, Flodesk.

Skale is an agency that specializes in SaaS link building, with a proven track record of delivering high-quality backlinks to clients. They were founded in 2020 and have since built a model that connects link building to important metrics for product-led companies, such as free trials, demo requests, and user signups. The campaigns they run include research, outreach, and content development. In addition to that, they also offer SEO services.

FatJoe

Best for: Agencies and small-to-mid-market teams that need flexible link placements on a budget.

Industries: Agencies, Ecommerce, SaaS, Local Businesses, International Business.

Top Services: Blogger Outreach, Niche Edits for Existing Content, Infographic Outreach, Multilingual Outreach, Digital PR, and Local Citation Packages.

Pricing: Blogger outreach from $85 (DR 10+) to $536 (DR 60+); niche edits and infographics from $85; multilingual outreach from $282.

Notable Clients: Wolf River Electric, Reboot, Smart Training, Sanctuary Spa Holidays.

FatJoe has been offering on-demand link building and outreach services across the UK, US, Canada, and Australia since 2012. Their most popular service is blogger outreach, but they also offer niche edits, multilingual outreach, and infographic outreach. Clients can place orders through a white-label dashboard, and their team writes the content, secures the placement, and sends it back, all within 14 days.

Common Types of Blogger Outreach Services

There’s no single way to do blogger outreach campaigns. Different services offer different approaches, and what works best often depends on your goals, your niche, and how involved you want to be in the process.

Common Models You’ll Come Across

Fully Managed Outreach Services

Such agencies handle everything from research and outreach to negotiation and placement. You don’t have to do much beyond providing your site and target pages. It’s a good option if you want a hands-off experience, though it usually comes at a higher cost. Quality varies, so you’ll want to check how they vet the sites they work with and whether those sites make sense for your niche.

Link Marketplaces

These platforms let you choose from a list of sites where you can buy placements directly. It’s quick, and you have full control over where your links go. While quick and user-controlled, many marketplaces rely on sites created solely for SEO — some even bordering on PBNs—making them less reliable for long-term authority building.

SaaS platforms like Respona or Pitchbox

These tools don’t build the links for you but rather give you the software to do it yourself. They’re helpful if you want to keep outreach in-house and streamline the process. You’ll still need time to research, write emails, and follow up, so these tools work best for website owners who already have some experience running campaigns.

Manual Outreach vs. Automated Platforms

There’s a noticeable difference between personalized outreach and mass emailing. While automation scales quickly, manual outreach consistently delivers better placements due to thoughtful messaging and genuine engagement.

The manual outreach process takes more time but leads to better outcomes. You get to personalize each message and reference something specific about the site. Bloggers notice it and can tell when you’ve read their work. These are the kinds of interactions that have a greater chance of getting you placements and, in many cases, building long-term relationships.

Automated platforms, on the other hand, are built for speed. This is when you set up templates and then send them to every blogger on your list. Although it’s fast and efficient, it comes with trade-offs. Your messages will sound generic, and you run the risk of your emails being flagged as spam.

All in all, manual outreach is harder to scale, but it tends to produce better links. You’re more likely to land good placements on relevant sites and less likely to burn bridges with site owners who get dozens of pitch emails every day. Automated tools have their place too, especially for larger teams, but they work best when paired with some level of human input and quality control.

Guest Posting vs. Link Insertions

Most blogger outreach companies offer two main types of placements: guest posts and link insertions. They both get you backlinks; however, they come with different pros and cons.

Guest blog posting is when you write a brand-new article for a blog and include your link naturally within the content. This gives you more control over the context, the surrounding text, and sometimes even the anchor.

That kind of placement looks organic to search engines. But the catch is that many blogs now charge for guest posts, and not all of them are strict about quality. Some accept low-effort content just to publish links, which isn’t the kind of place you want to be featured on. It can put your site at risk, even more so if it becomes obvious you’re only there for the backlink.

Avoid blogs that accept low-quality content purely for backlinks. Such placements may pass value in the short term but can trigger penalties if patterns suggest manipulation. The idea is to find a piece that’s already published and relevant to your topic and add your link where it fits. This method is quicker and often cheaper, but its value depends on how well the link fits into the content. If it feels forced or the site adds too many links like that, it can raise red flags.

From Google’s perspective, the main concern is whether the link was earned naturally and adds value to the reader. Neither guest posts nor insertions are automatically bad, but both can lead to problems if the goal is just to manipulate rankings.

White-Hat vs. Grey-Hat Outreach

You’ve probably heard people talk about white hat and grey hat tactics when it comes to building links. This part’s worth understanding because how your links are built affects both your SEO results and how Google sees your site.

White hat outreach is the safer approach. You offer something useful (an expert article, an original resource, or a product) that fits the topic, and you ask for a link. There’s no exchange behind the scenes. The link appears naturally, usually inside content that already speaks to your audience. It tends to stand the test of time and aligns with Google’s guidelines.

Grey hat outreach sits somewhere in between white and black hat tactics. It often involves undisclosed payments or placements that mimic earned links. While still effective in some cases, they run afoul of Google’s Link Spam guidelines and could result in lost rankings if detected.

Many link builders operate in this grey area, often without saying so directly. So, before working with a blogger outreach agency, it’s worth your while to ask how those links are placed and whether the blogs they work with are chosen because they’re relevant or just available.

In the long run, white hat outreach efforts tend to be more sustainable. It might take more work, but it gives you links that are harder to question and more likely to support your website’s visibility over time.

How to Choose a Blogger Outreach Agency in 2025

By this point, we’ve talked about the common types of blogger outreach as well as reviewed some of the best agencies offering it. But if you’re planning to hire someone, it also helps to know what makes a service worth trusting and what should make you pause.

Red Flags to Watch Out for

There are a few early signs that can help you avoid wasting your budget on poor outreach. Let’s take a look at them below.

Blogs with Little or No Organic Traffic

When a domain doesn’t bring in users through search, it usually means Google doesn’t see it as authoritative or trustworthy. These blogs often exist solely to publish guest content, which dilutes their credibility. A link placed there might count technically, but it’s unlikely to pass value or last long in the index.

Sites with Manipulated Domain Rating (DR)

You might find blogs with hundreds of backlinks but no organic rankings or sites with traffic spikes from non-search sources. These patterns often show artificial growth, and Google tends to discount links from sites that don’t appear to have consistent authority or visibility.

Off-Topic Placements

Google has become much better at evaluating relevance. A backlink from a page that has nothing to do with your niche doesn’t reinforce your authority in that space nor contribute to your search rankings. Moreover, too many unrelated links can weaken your overall topical profile.

Unclear Site List or Link Placement Process

You should know how the service provider evaluates a site’s quality, traffic, and relevance. Without that, there’s no way to tell whether links are being placed strategically or bought in bulk from low-grade networks. And that affects your authority signals and link value in the long run.

Questions to Ask Before Hiring

Here are some of the questions that will help you understand how blogger outreach companies handle quality control:

• What criteria do you use to qualify a site? A good agency should review organic traffic from search, niche relevance, and the overall quality of the content on the site.
• Can you share recent placements in my industry? Examples from other clients in your niche give you a sense of the websites they work with and the level of quality they’re used to delivering.
• Do you share placement options before publishing? Clarify if you’ll have input before links go live. Some businesses prefer to review site lists ahead of time, especially when protecting brand reputation. This also gives you a chance to confirm niche alignment and traffic quality before any content is written.
• How do you approach outreach? Ask whether they tailor messages to each website or use a fixed script. You’re trying to understand how much effort goes into relationship-building.
• What kind of metrics do you track for each placement? A reliable agency should track more than just Domain Rating. Ask about monthly organic traffic, traffic sources, topic relevance, and even engagement metrics.
• How do you handle niche-specific placements? General links have limited use when you’re targeting a specialized market. Ask how they approach outreach in narrow industries and how they vet opportunities in less saturated markets.

Metrics to Demand

Now let’s go over specific metrics you need to check when evaluating sites for your blogger outreach campaign:

• Organic traffic: Make sure the sites they use show up in Google for relevant searches and consistently attract visitors. A blog that ranks for industry terms is more likely to have authority and get crawled regularly.
• Traffic sources: What you want is steady traffic from Google, ideally to blog content that ranks for non-branded keywords in your niche. If most of the website visits come from ads or shady referral schemes, the link will have little to no SEO value.
• Niche relevance: The best placements come from websites that write about topics in your industry. Relevance helps search engines connect the dots and reinforces the authority of your site in that topic area.
• DR and backlink profile: While Domain Rating can give you a general sense of a site’s authority, it shouldn’t be the only metric. Review the quality of sites linking to the domain and whether it has earned links naturally.
• Publishing frequency: A blog that posts often stays active in Google’s crawl path. Your link is more likely to stay visible and indexed when the site is still being updated.

Monitoring Approach

Link building doesn’t stop once the placement goes live. You’ll often find that posts can be updated, deleted, or lose indexation over time, all of which reduce the value of that link. In some cases, links are quietly switched to nofollow, or the anchor text is changed without notice.

Most agencies don’t track this for you long-term, so one way to handle it is through a monitoring tool like LinkChecker.Pro. It tracks your backlinks, checks for status changes, and shows if the anchor text or target URL has been altered.

In addition, the tool detects if the linking page suddenly drops in traffic or gets deindexed altogether. These issues can affect how much equity the link passes, and in turn, your site’s performance in search. Therefore, to preserve the value of your campaigns and not waste your budget, it’s important to stay on top of your link placements.

Conclusion

If you’ve made it this far into the article, chances are you care about doing blogger outreach the right way. And you’re probably looking for more than just a quick link. You want a link building strategy that fits into your overall SEO goals and continues to support your growth months down the line.

At SeoProfy, our team of SEO experts and outreach specialists can help you get exactly that. We vet every website, check their traffic and publishing patterns, and only go after placements that support long-term SEO. So, if you’d rather outsource it to a team that treats link building like part of the bigger picture, we’re happy to take a look at your current strategy and show you what’s possible.

Author

Bohdan Radin

Bohdan has been an SEO analyst at SeoProfy for more than two years. He began his career in digital marketing in 2019 and has since gained experience helping scale some of the world’s leading brands in industries such as gambling and SaaS. Bohdan specializes in developing effective strategies tailored to specific regions.