10 Best AI Tools for SEO Tasks

These tools can save time, automate manual tasks, and analyze the data and results from optimization campaigns. Yet, not every tool is going to work for you. For this reason, we evaluated the best AI tools for SEO tasks, along with their features and use cases, so you don’t have to research them manually. Read on to see a detailed review of each.

AI’s Impact on SEO in 2025 and Beyond

There are still plenty of debates about using AI tools for SEO tasks. Some experts question whether it’s actually as effective as others claim it to be.

The numbers, however, speak a different story. 86% of SEO professionals are already using artificial intelligence in their workflows, and 65% of businesses report better campaign results since they started adopting it.

As you’ll see in the later sections, agencies and SEO experts can use AI for a variety of needs, such as brainstorming ideas, keyword clustering, content creation, and data analysis. The number of these use cases will only grow in the future as new tools appear and the existing ones add more new features.

At the same time, according to our AI SEO statistics, many repetitive tasks, like optimizing metadata, handling technical SEO, and structuring articles, are expected to become fully automated.

That said, there are still some limitations to think about. For one, AI SEO tools can’t replace human expertise. Additionally, these tools may occasionally generate inaccurate or misleading data. Because of this, you can’t rely on it to do all the SEO work.

But if you treat it as your assistant, fact-check the outputs, and feed it enough data from the SEO software you’re using, it can enable you to work smarter, not harder. And the AI SEO tools we are about to share with you can help you do exactly that.

10 AI SEO Tools

ChatGPT

Best for all-round SEO tasks

ChatGPT tops our list as one of the top AI SEO tools. It’s versatile and can be used in many ways, like brainstorming keyword and content ideas, competitive research, and also data analysis. Let’s go over two use cases you can start using today:

Speed Up the Creation of Meta Tags

No one likes to write meta titles and descriptions, but it’s something every SEO expert should do. So how can you automate this process with ChatGPT? Start with scraping the meta titles of websites that already rank in the top 10 results for your target keyword.

Then, ask ChatGPT to write 10 examples for meta titles based on these search results. Give it a prompt with the keyword you want to use and also mention the target audience you’ll be writing for. The latter is not obligatory, but it can give ChatGPT more context, and you’ll receive better output.

The tool will work its magic and generate plenty of options for you. From there, go through these ideas and choose the one that suits you best.

Analyze Your Competitor’s Content

ChatGPT is also great for research purposes. For example, you can use Webpilot, to scrape the websites of your competitors and find any gaps they didn’t cover in their content. Here’s how the prompt can look like:

The WebPilot will take the time to scrape each site and provide you with the detailed summary. To take this even further, you can also add your article and ask it to compare how you stack up to your competitors.

Of course, paid SEO tools like Ahrefs and Semrush might give you more in-depth data when it comes to your competitors’ content. But if you’re on a budget, ChatGPT offers some helpful insights, too.

Best Features

• Custom GPTs: ChatGPT is one of the best AI tools for SEO automation, as it lets you create personalized agents and build automation flows with the help of API keys. For example, you can pair it with Google Search Console to generate summaries of performance data for your clients.
• Projects: Their new feature lets you organize your work and create separate projects for different campaigns or clients. It keeps your chats, important files, and instructions in one place.
• Canvas: In their 4o model, you can opt for the Canvas feature. It’s a built-in text editor where you can generate optimized article outlines and write SEO content. Additionally, you can share the link to the document with your team and collaborate in real time.

The best part of ChatGPT is that it’s free. You get access to GPT 4.0, a custom GPT store, Canvas, web search, and projects. But you can use a limited number of prompts within a five-hour window. Also, certain advanced features, such as creating custom GPTs, are only available in paid plans.

Pricing

For individuals:

• Free version
• Plus plan: $20/month
• Pro plan: $200/month

For businesses:

• Team: $25/month – 2+ users
• Enterprise: custom pricing

Semrush

Best for AI-powered suggestions and SEO content creation

Semrush is an all-in-one digital marketing tool for SEO. It uses AI to provide insights into your website’s technical health as well as keywords and content performance. What’s great is that it tells you exactly how to fix them, which saves you a ton of time. You can use Semrush to:

Get Data on your Website Performance

Semrush’s AI copilot automatically analyzes several internal tools and reports to offer actionable recommendations and present a prioritized list of SEO activities for your site.

To use it, you’ll first need to set up a project. Then, Copilot will review your site for any big issues and changes and give you tips on how to fix them directly in your project dashboard. For example, the tool will show you which pages have a decrease in traffic.

Additionally, you get data on what keywords are not performing well as well as tips on which reports to check for more details.

Another thing CopilotAI shows you is the amount of backlinks you’ve lost. You can review each one manually to understand why it might have been removed.

Create Optimized Blog Posts Fast with ContentShakeAI

This is their new feature that helps generate content ideas, create outlines, and optimize your existing content. It’s only available for users with paid plans, but you can get a free trial to test it out.

To create an article from scratch with this tool, you’ll first need to describe your business and your target audience. Based on these data, the tool will give you 5 ideas for the article.

You can either go with one of the options and click Start Writing or add your own idea. Then, you’ll get redirected to the text editor, where you can further work on your piece:

Best Features

• SEO writing assistant: This tool helps you write optimized texts faster and suggests what keywords to include and what structure to follow.
• AI Copilot: Semrush is one of the AI SEO tools that analyzes your website’s keywords, content, backlinks, and technical performance and notifies you with SEO alerts on how you can improve.
• AI-powered local SEO: You can automate the process of replying to customer reviews in Google Business Profile with AI suggestions.

Pricing

• Free version: up to 10 searches
• Pro: $139.95/month — 5 projects, additional users: $45 each
• Guru: $249.95/month — 15 projects, additional users: $80 each
• Business: $499.95/month — 40 projects, additional users: $100 each

Ahrefs

Best for AI keyword research and content optimization

Ahrefs has been a go-to for SEO pros for a while now, but their new AI SEO tools might have flown under your radar. These tools are built to make your life easier as a search engine optimization specialist, especially when creating content. Here’s what you can do with these features:

Brainstorm Keyword Ideas

Keywords are a big part of every SEO strategy. But it does take time to come up with the list of relevant search terms. Ahrefs’ AI suggestion simplifies this step for you. All you need to do is navigate to the Keyword Explorer section and ask artificial intelligence for ideas.

The tool will generate plenty of queries you can use in your campaigns. If you plan to target other languages than English, you can mention it in your query, and the tool will give you keyword suggestions in that specific language.

Optimize Content for Better Search Engine Rankings

The new Ahrefs tool, AI Content Helper (still in beta), suggests what core topics for your main keyword you need to cover to make it more relevant to Google. Unlike other AI SEO tools, its focus is rather on the comprehensiveness of your copy rather than just keywords. You can use it to create high-quality and SEO-optimized content right in their text editor.

Another thing you can do with this tool is optimize your existing pages. In this case, you’ll need to input your target keyword and select the search intent. Then, paste your existing text into the editor. On the right-hand side, you’ll see scores for each core topic identified by AI along with suggestions for any gaps to address.

Overall, what’s great about AI Content Helper is that it pulls data from Ahrefs’ extensive database and analyzes top-ranking pages for your chosen keyword. It then uses these insights to suggest ways to improve your content and achieve higher positions in search results.

Why is it one of the best AI SEO software? It’s currently available for free on all new paid plans while it’s in beta. Once the beta ends, SEO experts can purchase it as an add-on.

Best Features

• AI content helper: As we mentioned above, this tool enables you to create optimized content and improve the quality of existing pieces.
• Search intent identifier: With this feature, you can better understand the intent behind a query and also see the percentage of traffic each of them is getting.
• AI-powered keyword suggestions: Built in their Keywords Explorer, this tool helps you brainstorm ideas based on your seed term.
• AI overview tracking: You can also monitor whether you show up in AI-generated snippets in search results for your target keywords.

Pricing

• Lite plan: $129/month for 5 projects and 1 user. You can add up to 2 more users for $40 each per month.
• Standard plan: $249/month — 20 projects and 1 user, with the option to add up to 5 more users at $60 each per month.
• Advanced plan: $449/month — 50 projects and 1 user. You can add up to 10 additional users for $80 each per month.
• Enterprise plan: $1,499/month — 100 projects and 3 users. Unlimited users for $1,000 per year per user.

Jasper

Best for creating content

As an SEO agency or consultant, you probably have to deal with a lot of content for your clients. Jasper is one of the AI writing tools for SEO that makes this process much simpler. It’s great for generating blog posts, meta descriptions, and keyword-optimized copy to support your strategy. Here’s how you can use it:

Write SEO-Optimized Content

Jasper offers a few formats to choose from. You’ll first need to select the one you want to create.

If you decide to go with an SEO blog post, you’ll need to give it a title, description, keywords and the tone it should use.

The tool will then compose content based on the details you provide. Apart from that, you can use Jasper to write meta descriptions and align existing content with your brand’s tone of voice. It’s one of the AI SEO tools that also has a SurferSEO integration, though you’ll need active subscriptions to both platforms to use this feature.

If you decide to work with Jasper for writing tasks, please keep in mind that AI-generated content needs revisions and editing. Our advice is to always review its outputs, add first-hand experience, and make sure it’s easy to read.

Best Features

• Keyword optimization: When generating content, you add your target keywords, and Jasper integrates them naturally into the text.
• Customizable tone of voice: This feature helps make sure the content it creates for you is in line with your brand’s tone of voice.
• SEO mode: If you have a paid SurferSEO account, you can integrate it to get keyword analysis directly in the document editor.

Pricing

• Free: Offers 7-day free trial
• Creator plan: $39/month per seat — 1 seat, 1 brand voice, and SEO mode.
• Pro plan: $59/month per seat — 1 seat (add up to 5), 3 brand voices, and SEO mode.
• Business plan: Custom pricing – Unlimited seats and advanced enterprise features.

Writesonic

Best for AI content writing

Similar to Jasper, Writosonic is an AI SEO software that helps you create SEO-optimized content that’s factually correct and incorporated with your target keywords. Not only that, it also offers various features for research, audit, and gap analysis, as well as topic clustering. Let’s look at some of the use cases:

Perform Content Gap Analysis

You can work with Writesonic to compare your content with competitors and find areas where you can do better. It will point out gaps and suggest ways to improve. To get started, simply add a link to your content or paste it directly into the box.

With your content added, you’ll be prompted to choose your main keyword and also enter your competitors.

In a matter of seconds, the tool will give you a detailed analysis and personalized suggestions on how to enhance your SEO performance.

Find the Top-Ranking Keyword Clusters

The other use case we find useful for SEO professionals is topic clustering. How it works is you insert a keyword, and the tool generates a list of queries that have semantic and contextual similarity to a given topic or theme.

Once you add your seed term and select the country, hit Create Clusters. The tool will analyze it and generate options for both pillar content and cluster content keywords:

Best Features

• AI writer: This AI SEO tool helps you create high-quality and optimized content while keeping your company’s tone of voice and style consistent.
• SEO checker and optimizer: Writesonic gives you real-time SEO insights on keywords, search metrics, and competitor data so you can optimize your content for higher ranking and more organic traffic.
• Content rewriter: This one is particularly handy when you need to update your existing content. You can choose to rewrite the entire piece or only specific parts, and also choose the length and tone of voice that’ll match your brand.
• Topic clustering: You can create a list of clusters based on your seed keyword and get metrics like search volume and average difficulty to help plan your campaigns.

Pricing

• Free plan: 1 seat, 25 one-time credits
• Individual plan: $16/month — 1 seat, 100 credits per month
• Standard plan: $79/month — 2 seats, 1,000 credits per month
• Enterprise plan: Custom pricing, seats and credits

Surfer SEO

Best for on-page optimization

Surfer is one of the best AI SEO tools we use daily in our agency. What makes it stand out is that it analyzes over 500 on-page signals and takes data from top-ranking pages. You then get personalized recommendations on what keywords and NLPs to include in your text to rank higher in search engines. With this tool, you can:

Generate Optimized Content Outlines

Let’s be honest, writing outlines for the articles can take up a lot of time. Things get even worse when you work with many clients and need to scale the content and your SEO efforts quickly.

But with Surfer’s AI outline builder, you can add headings and paragraphs to your article with one click. All you need to do is enter your keywords and target audience, and then once in the content editor, click on Insert Outline.

The tool will generate a unique outline with all your main keywords. You can then go through each section manually and edit it to better match the angle you’re aiming for.

Once you have the structure ready, you can send it to the writer for writing or create an entire article with their SurferAI feature. Additionally, you can use the content editor to optimize existing and underperforming content of your clients.

Best Features

• Outline generation: Creates optimized outlines with your target keywords and subheadings that are based on first page results.
• Keyword research: Surfer can help you choose the best keywords for SEO based on your seed term and summarize them thematically. You’ll get a primary keyword and a list of secondary ones for each cluster.
• Surfer’s audit: This tool analyzes your pages for metrics like position, CTR, traffic, and content score and provides personalized tips to improve.

Pricing

• Free plan: No free trial
• Essential Plan: $79/month— Up to 5 seats, optimize 360 articles per year.
• Scale Plan: $175/month — Up to 10 seats, optimize 1200 articles per year.
• Enterprise Plan: Custom pricing— Flexible seats and article limits.

Scalenut

Best for SEO article writing

Scalenut is another AI writing assistant that offers multiple AI SEO tools. These include a search results analyzer, keyword research planner, and article writer. This software also uses AI to evaluate the search volume and relevance of potential keywords. Let’s look at what you can do with it:

Write SEO-Optimized Articles

Scalenut looks at real-time SERPs data to see how top-ranking pages are structured. It then assists you in creating content outlines and briefs with suggestions for headings, keywords, and topics so that your content ranks higher in search results.

When building an outline, you have an option to see your main terms highlighted in the headings. You can then edit it and let the tool generate the first draft for you.

From there, review the text and make the necessary changes if needed. You can also go through keyword suggestions to see if all the main terms were used naturally.

Best Features

• Keyword planning: With this AI-powered SEO tool, you get access to recommendations on the best keywords as well as SERP-based cluster ideas.
• Real-time AI SEO optimization: Scalenut helps improve your content with up-to-date suggestions for keywords, meta tags, and readability.
• Outline generator: This feature looks at top-ranking articles and creates optimized and well-written outlines and briefs.

Pricing

• Free plan: Offers 7-day free trial
• Essential plan: $22/month — 1 user.
• Growth plan: $36/month — Up to 3 users.
• Pro plan: $67/month — Up to 5 users.

Frase.io

Best for creating SEO-optimized content

Frase.io is one of the most affordable AI-powered content optimization platforms. SEO agencies can use it to improve their content strategies. It offers a range of tools for researching and writing high-quality, optimized articles. Here’s how you can make it work for you:

Create SEO-Optimized Content

Similar to some of the other best AI SEO tools we’ve reviewed, Frase provides a text editor with suggested keywords to help you write optimized copy. To use it, you’ll first need to choose a workflow and input your target search query. Next, click on Create Document.

Next, you can either outline the content manually or let Frase’s AI generate it for you. Once the outline is ready, you can ask Frase to create a draft based on the outline, complete with keyword suggestions and topic ideas to refine your content.

Best Features

• AI-driven content research: This feature gathers information on your topic and summarizes the main points from top-ranking pages.
• SEO content workflow: SEOs can input a target keyword, and Frase.io provides a plan for optimal article length and header structure.
• Content optimization: The tool analyzes existing articles and offers tips for improvements based on SEO best practices.
• Outline generation: You also get structured outlines with headings to speed up the content creation process.

Pricing

• Free plan: Offers 5-day free trial —  1 user, 1 SEO document.
• Basic: $45/month —  1 user, 30 SEO documents.
• Team: $115/month — 3 users, unlimited SEO documents.

SE Ranking

Best for AI-powered competitive research and content optimization

SE Ranking has been a go-to tool for SEO pros for years, and you’ve probably heard of it or even tried it. It covers everything from keyword research and site audits to competitor analysis, rank tracking, and local SEO. And they’re keeping up with the latest in AI, too. Let’s see some use cases:

Perform Competitor Analysis

SE Ranking’s AI SEO tools, like competitive research and share of voice, let you see how much traffic other websites get for specific keywords. These tools help you identify the most valuable keywords to target, so you can drive better results for your site.

Check the Performance of Your Pages

The on-page SEO checker from SE Ranking is one of the best AI tools for SEO optimization. It offers a complete analysis of the performance of your website. The tool analyzes 94 different parameters and offers suggestions on how you can improve.

Best Features

• AI writer: Powered by GPT-4.0, this key function helps you generate topics and outlines in natural-sounding language and your preferred tone of voice.
• AI-powered competitive research: SE Ranking uses machine learning to analyze your competitors’ top pages, show you traffic data, and pinpoint the topics that attract the most visitors.
• AI overview tracker: SEO experts can analyze daily changes in positions held by their clients and competitors in Google’s AI-driven search results.

Pricing

• Free plan: Offers a free 14-day trial
• Essential plan: $52/month — 1 seat, 5 projects
• Pro plan: $95.20/month — 3 seats, 30 projects
• Business: $207.20/month — 5 seats, unlimited projects

MarketMuse

Best for AI-streamlined content strategy

MarketMuse is an AI-powered platform SEO professionals can use to plan, produce, and optimize content. It uses machine learning (ML) to analyze your on-page elements and provides customized tips on how to enhance content quality so you can reach a higher ranking within SERPs. Let’s look at some use cases:

Speed Up Content Workflow

The best part of MarketMuse is that you can plan everything needed for your content strategy for SEO in one place. It gives you multiple workflows to choose from:

You can start with research. Simply type in the topic in the search bar, and the tools will give you data on similar topics, keywords, and question ideas.

Another great feature here is that you can filter the keywords based on terms you need to include, search volume, and CPC value. You can select the ones that work best for you and add them to your inventory.

From there, you can navigate to SERP X-ray. This tool examines the top 20 organic results for this topic and shows you stats on metrics like average search intent, word count and content score so you can use this data when working on your content.

Once you have these details, you can continue with creating a brief. MarketMuse will generate it for you with details on your target audience, their pain points, competitor details and more.

Finally, you can start working on your article in their text editor. Similarly to other AI writing tools, you can start writing yourself or ask AI to do it for you.

Best Features

• Competitive content analysis: MarketMuse reviews your competitors and looks at how their content and topic coverage compares to yours. It then visualizes any potential gaps with heatmaps.
• Content clusters: You get personalized tips on which topics to pursue in your clusters and how likely you are to rank for them.
• Content planning: With this tool, SEO experts can figure out which content requires updates and what new pieces need to be created to build authority in a particular niche.
• Optimization: Similar to other AI SEO tools, MarketMuse uses advanced NLP (natural language processing) and gives suggestions on how to improve the relevancy and content score of your existing pages.

Pricing

• Free: 1 user, no briefs
• Optimize: $99/month or $999/year — 1 user, 5 briefs/month
• Research: $249/month or $2,499/year — 3 users, 10 briefs/month
• Strategy: $499/month or $5,499/year — 5 users, 20 briefs/month

Conclusion

Here’s what you need to know. We went through the best AI SEO tools, and now you can give some of these a try. Luckily, most of them have a free trial, so you can test their features and see how they fit your needs. Additionally, if you already use some of the SEO tools like Ahrefs, Semrush, or SE Ranking for your daily tasks, then you should give their new AI features a go.

It’s also worth noting that if you plan to use these tools for content generation, remember that the materials you publish need to show E-E-A-T signals to rank well in search engines. So always give your texts for review to subject-matter experts to make sure they are factual, up-to-date, and easy to read.

Another tip for using AI tools for website SEO is to always fact-check the information it outputs. Even though most of these tools have access to real-time data, they still can make mistakes, and you’d want to double-check if your information is accurate.

All in all, learning to use tools and integrating them into your workflow can significantly reduce time spent on tasks, make you more productive, and bring better SEO results for your clients.

Author

Andrew Shum

Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists. He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects.