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SEO Basics

20 Common SEO Myths You Need to Stop Believing for Better Rankings

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Posted by Andrew Shum

“SEO is dead.” “AI will replace SEO entirely.” We’ve heard statements like these on the internet and all they do is confuse anyone trying to grow their website. These “common SEO myths” can hold you back from making progress, and we’re here to get them debunked.

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18 minutes read
SEO Basics

Organic vs. Paid Search: Key Differences and Impact on Business Growth

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Posted by Andrew Shum

When it comes to paid vs. organic search, some businesses may feel they need to choose one over the other. But here’s the reality: both are important if you want to succeed online. It’s just about understanding when to use each digital marketing strategy and how they can work hand-in-hand to boost your results.

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19 minutes read
Niche Industry Guides

SaaS SEO: A Detailed Guide for Long-Term Growth

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Posted by Andrew Shum

SEO for SaaS can feel like a lot to figure out, but it doesn’t have to be. The secret here is to come up with an effective SaaS SEO strategy that covers everything from finding the right keywords and creating content to fixing technical problems and building high-quality backlinks.

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30 minutes read
Niche Industry Guides

Complete Ecommerce SEO Guide: Drive Traffic & Maximize Revenue

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Posted by Andrew Shum

With countless stores competing for attention, a strategic approach to SEO is what makes yours the one customers find first. This guide to ecommerce SEO isn’t just about visibility; it’s about putting your products in front of customers who are ready to buy.

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30 minutes read
Niche Industry Guides

Comprehensive Guide to Optimizing E-commerce Product Pages for SEO

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Posted by Andrew Shum

Have you just launched an ecommerce website, and you want it to start generating income ASAP? Or, maybe you want to improve the existing performance of your online shop and catch the attention of new target customers. In both cases, opting for SEO for ecommerce products is a good idea!

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19 minutes read
SEO Basics

SEO vs SEA: Key Differences and How They Work

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Posted by Andrew Shum

In online marketing, companies often hear terms such as SEO vs SEA. Both can help you reach more people, but in principle, they work differently and have their own advantages.

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13 minutes read
SEO Basics

Why Is My Organic Traffic Down Suddenly? Key Causes and Solutions

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Posted by Andrew Shum

Has your organic traffic dropped suddenly? It could be due to a Google update, technical issues, or simply a change in search behavior. Whatever the reason is, there are ways to fix that, and we’re going to explore them today.

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16 minutes read
SEO Basics

ROI of SEO: How to Measure SEO ROI?

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Posted by Andrew Shum

Wondering whether your search engine optimization efforts are actually paying off? The answer lies in understanding the SEO Return on Investment (ROI). Calculating ROI is crucial to determining how much value your website is gaining from all the optimization measures. Knowing how to measure the ROI of SEO helps you figure out if you’re getting more than what you’ve invested—or if it’s time to rethink your strategy.

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14 minutes read
SEO Basics

How to Create an SEO Content Strategy in 10 Steps

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Posted by Andrew Shum

In our step-by-step guide, we’ll show you how to create a winning SEO content strategy that not only generates more traffic to your site but also gets you more sales.

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16 minutes read
SEO Basics

How to Choose Keywords for SEO: A Step-by-Step Guide

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Posted by Andrew Shum

To get the most out of SEO, it’s necessary to pick the right keywords for your strategy. If you’re not sure how to do this, we’ll show you the exact process. In this guide, you’ll learn how to find low-competition keywords, understand search intent, and, most importantly, choose SEO keywords with the highest potential for your business.

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18 minutes read
SEO Basics

How to Migrate Website Without Losing SEO?

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Posted by Andrew Shum

Are you worried about losing your hard-earned SEO rankings during a website migration? You’re not alone. Website migration is a daunting process that can greatly affect your SEO if not executed properly. However, with the right strategies in place, you can safeguard your rankings, traffic, and online visibility during the transition.

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15 minutes read
Statistics

79 Legal Marketing Statistics for 2024

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Posted by Andrew Shum

Traditional marketing tactics like word of mouth and referrals are no longer enough in the legal industry. You need to have a strong omni channel presence and keep up with the latest law firm marketing stats to be able to reach more clients.

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15 minutes read
Statistics

127 SEO Statistics for 2024

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Posted by Andrew Shum

Keeping an eye on SEO statistics is essential for the successful development of any digital product. It’s a sure way to notice popular trends and implement them in your online marketing strategy to stay ahead of your competitors.

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16 minutes read
Statistics

76 Local SEO Statistics for 2024

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Posted by Andrew Shum

People use search every day to find services or products in their area. This makes local SEO a must for businesses that want to attract more customers through their doors. Let’s find out what “near me” search statistics are nowadays.

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15 minutes read
SEO Basics

What Is SEO?

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Posted by Andrew Shum

SEO stands for search engine optimization. This phrase might sound like technical jargon, but today it’s more than merely that. It is the driving force behind web traffic, brand recognition, and increased sales. Hence, it is a pivotal element in the digital sphere that propels online success.

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21 minutes read
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