Andrew Shum

Determining the right strategy isn’t always clear-cut, especially when every decision impacts your bottom line. But knowing the nuances of SEO and SEM and how to balance them will help you create a marketing strategy...

These tools can save time, automate manual tasks, and analyze the data and results from optimization campaigns. Yet, not every tool is going to work for you. For this reason, we evaluated the best AI tools for SEO tasks,...

To show you the contrast, SEO brings in a 14.6% conversion rate from organic leads, while traditional methods only reach around 1.7%. After reading our article, you’ll start to see why so many brands rely on it for...

In this guide, we’ll explain how B2B SEO works, how it differs from B2C, and how to create content that drives more prospective customers to your site. We’ll also share proven link building strategies and give you practical...

Health-related content must be extremely accurate because it’s about human well-being. Privacy rules like HIPAA must be followed. Every page should contain appropriate medical disclaimers. And you’re often competing...

An SEO-optimized CMS should include features that promote fast loading speeds, a responsive layout for mobile users, clean URL structures, and simple ways to modify key elements to help search engines crawl and index your...

SEO helps you optimize all aspects of your site, such as structure, content, and links, so more clients can find you in search results. The more people see and engage with your website online, the more chances you have to...

Managing an SEO agency isn’t easy. Apart from keeping clients happy, you need to run campaigns and stay on top of algorithm changes. And there’s always something that needs your attention. The work can pile up quickly,...

In SEO, understanding what’s fact and what’s fiction can save you time and money. This guide will give you clear answers so you can stop second-guessing your efforts. You’ll understand what works in search engine optimization,...