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Andrew Shum Head of SEO SeoProfy

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

Local SEO for Lawyers: Top 9 Strategies for 2025
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

When someone needs legal assistance, they should come across your firm before they find your competitors. It’s more than possible with strong local SEO best practices we share in our local SEO guide for lawyers. Nonetheless,...

20 minutes read
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Enterprise SEO: How to Build Strategy for Effective Control and Constant Scale
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Extensive web platforms often strive significantly to stand out in search engine results. A major issue is the size of the site itself. Each page must have good content, proper internal links, and more. And such a scale may...

17 minutes read
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PPC for Lawyers: A Definitive Guide to Google Ads for Law Firms
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

A recent survey shows that 64% of people search on Google when they need legal advice. No surprise here, as that’s where they can research and compare their options before contacting a lawyer. The fastest way to get in...

20 minutes read
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How to Create a Successful SEO Strategy: Step-by-Step Breakdown
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

But what should you consider while planning your site’s journey through the deep search engine jungles? In our guide, we’ll explain the importance of an SEO strategy and outline its main elements. We’ll review each...

23 minutes read
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How to Set SEO Goals for Your Business?
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

A lack of clear SEO goals and objectives may lead to lost time plus money on approaches that don’t match your business requirements. This can also make you celebrate numbers that sound impressive in theory but eventually...

16 minutes read
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Blogging for SEO: How It Helps and How to Do It Right
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

High-quality blog posts position your website as a relevant source for your customers’ questions. When you combine it with some of the proven off-page and on-page SEO tactics, you have more opportunities to rank in...

21 minutes read
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71 B2B SEO Statistics for 2025
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

In this article, we’ll go over how B2B buyers are searching for products and services nowadays, the struggles they have, and also which content formats deliver the most leads and ROI. You’ll also see how AI is influencing...

15 minutes read
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SEO vs. SEM: Which One Do You Need?
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Determining the right strategy isn’t always clear-cut, especially when every decision impacts your bottom line. But knowing the nuances of SEO and SEM and how to balance them will help you create a marketing strategy...

16 minutes read
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10 Best AI Tools for SEO Tasks
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

These tools can save time, automate manual tasks, and analyze the data and results from optimization campaigns. Yet, not every tool is going to work for you. For this reason, we evaluated the best AI tools for SEO tasks,...

28 minutes read
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