Andrew Shum

Extensive web platforms often strive significantly to stand out in search engine results. A major issue is the size of the site itself. Each page must have good content, proper internal links, and more. And such a scale may...

A recent survey shows that 64% of people search on Google when they need legal advice. No surprise here, as that’s where they can research and compare their options before contacting a lawyer. The fastest way to get in...

But what should you consider while planning your site’s journey through the deep search engine jungles? In our guide, we’ll explain the importance of an SEO strategy and outline its main elements. We’ll review each...

A lack of clear SEO goals and objectives may lead to lost time plus money on approaches that don’t match your business requirements. This can also make you celebrate numbers that sound impressive in theory but eventually...

High-quality blog posts position your website as a relevant source for your customers’ questions. When you combine it with some of the proven off-page and on-page SEO tactics, you have more opportunities to rank in...

In this article, we’ll go over how B2B buyers are searching for products and services nowadays, the struggles they have, and also which content formats deliver the most leads and ROI. You’ll also see how AI is influencing...

Determining the right strategy isn’t always clear-cut, especially when every decision impacts your bottom line. But knowing the nuances of SEO and SEM and how to balance them will help you create a marketing strategy...

These tools can save time, automate manual tasks, and analyze the data and results from optimization campaigns. Yet, not every tool is going to work for you. For this reason, we evaluated the best AI tools for SEO tasks,...

To show you the contrast, SEO brings in a 14.6% conversion rate from organic leads, while traditional methods only reach around 1.7%. After reading our article, you’ll start to see why so many brands rely on it for...