Andrew Shum

This guide walks you through how to create realistic SEO forecasts using methods that actually work, tools you can trust, and data you already have. Use it to build a strong case for investment, plan your next quarter with...

Bing was launched in 2009 as a competitor to Google. While Google maintains a market share of roughly 89%, Bing has established itself as a sizable player in the search space. In 2023, it integrated AI into its system successfully....

Localization SEO involves understanding the unique search behaviors, cultural references, and preferences of your target markets. This means adjusting keywords, content, website structure, and technical elements. With this...

So many things have already been said about the best marketing channels and their effectiveness. But beyond the decision on the most successful marketing strategy, what matters (and often becomes a critical factor) is how...

In 2025, brands need more than just good writing — they need smart strategy, creative execution, and consistent delivery. That’s where top content creation agencies come in. They help businesses craft assets that rank,...

In this guide, we’ll explain what Google’s AI-generated summaries are and how they can affect your traffic. You’ll also find practical tips to rank in AI Overviews and ways to adapt your SEO strategy for this new layer...

Many great lawyers stay stuck not because they lack talent, but because they’re buried in the daily grind—handling intake, chasing leads, and managing chaos. Meanwhile, firms with strong systems continue to grow, even...

This bundle of efficient practices will help you reach prospective customers in any corner of the world and inspire them to purchase your services or products. Moreover, SEO will help you establish an authoritative brand,...

In this guide, we’ll share with you nine actionable steps on how to choose the right keywords for your strategy. You’ll learn about both paid and free tools you can use in this process and get advanced tips on...