135 SEO Statistics for 2025

To save you time, we analyzed the newest stats related to search engine optimization. We also reviewed the latest reports from HubSpot, SparkToro, and others to give you the most up-to-date information on how people search in 2025 and what strategies you need to focus on this year.

Google Search Statistics

Google is the absolute leader in search traffic. Here are the stats that show the importance of optimizing for it.

1. Google accounts for 89.79% of the search engine market share across all devices. (StatCounter)
2. 65% of people who search on Google click on an organic search result. (Backlinko)
3. More than 50% of customers use Google to discover or find a new brand. (Think with Google)
4. 59% of Google users click on just one page during their search session. (Backlinko)
5. 26.95% of web traffic on Google comes from the US. (Statista)
6. Around 44% of Google searches are branded. (SparkToro)
7. 59% of customers use Google to find information about products they want to purchase. (Think with Google)
8. Only 9% of users scroll all the way to the bottom of the first page of Google. (Backlinko)
9. Google Sites is the most popular multi-platform web property in the US with over 277 million visitors per month. (Statista)

AI SEO Statistics

ChatGPT has significantly contributed to the popularity of AI among SEO experts. Our search engine optimization statistics reveal whether robots truly can boost your business promotion. For a deeper understanding of how AI is transforming SEO, check out these AI SEO Statistics.

1. 75.7% of marketers use AI tools on a regular basis. (AuthorityHacker)
2. The most common ways businesses use AI are for generating content outlines (63%) and finding keyword ideas (60%). (FlyingCatMarketing)
3. 52% of podcasters convert audio into text with AI tools. (WiredClip)
4. About 66% of businesses that adopted AI saw a 25% or higher increase in their revenue growth rate. (IBM)
5. 37.5% of marketers are using AI for keyword research. (AuthorityHacker)
6. 69% of digital marketing specialists opt for ChatGPT due to its availability. (AuthorityHacker)
7. Nearly 60% of companies are already applying generative AI in their marketing. (Capgemini)
8. 67% of small businesses leverage AI to improve their content and SEO. (Semrush)
9. 74% of marketers believe that one of the best use cases of AI is to improve search engine rankings. (Statista)
10.  65% of companies report better SEO results with the help of AI. (Semrush)
11. 75% of marketers use AI tools to reduce the time spent on manual tasks like meta-tag optimization. (HubSpot)
12. 18.7% of SEO specialists believe that artificial intelligence and machine learning will lead to the biggest shifts and industry changes in SEO. (SearchEngineJournal)
13. 68% of businesses experience an increase in content marketing ROI with the help of AI tools. (Semrush)
14.  According to 39% of marketers, it takes 1-2 months for content generated by AI to rank. (Semrush)
15.  73% of consumers trust the content generated by artificial intelligence. (Capgemini)
16. 58% of marketers in the US reported they improved their content creation performance after implementing AI tools. At the same time, 50% of them also report an increase in cost efficiency and creative variety. (Emarketer)

Ranking Statistics

SEO ranking refers to your website’s position on search engine results pages. Take into account the SERP statistics provided below when planning your next SEO strategy.

1. 96.55% of the pages on the internet get zero traffic from Google. (Ahrefs)
2. Moving up a single position in Google search results can increase the click-through rate (CTR) by 2.8%. (Backlinko)
3. According to 89.1% of 755 link builders surveyed, no-follow links have an impact on rankings. (AuthorityHackers)
4. A site’s overall link authority, known as Domain Rating, has a strong connection to higher rankings. (Backlinko)
5. When ranking pages, Google prioritizes content that is helpful, trustworthy, and created for people rather than just for search engines. (GoogleSearchCentral)

Local SEO Statistics

These SEO performance metrics are essential for local business owners who aim to conquer the market. Following the most efficient trends revealed by detailed local SEO stats will undoubtedly boost your online presence.

1. 72% of people turn to Google search to find local businesses. (SeoProfy)
2. 42% of consumers regularly read online reviews when browsing for local businesses. (Brightlocal)
3. Clients are 2.7 times more likely to consider a company reputable if it has a complete Business Profile on Google Maps and Search. (Google)
4. Businesses with a verified Google Business Profile get an average of 66 direction requests per month. (Birdeye)
5. The top three most important factors for local rankings are a dedicated page for each service, internal linking, and the authority of backlinks. (WhiteSpark)
6. 48% of U.S. adults rely on local news outlets for reviews of businesses in their area. (BrightLocal)
7. People are 70% more likely to visit local businesses with complete Business Profiles. (Google)
8. 24% of businesses get more than 50 calls a month thanks to their verified Google Business Profile. (Birdeye)
9. 94% of consumers say they’ve decided to avoid a business after reading a bad review. (ReviewTrackers)
10. 21% of U.S. consumers use local search queries to find businesses daily, while 32% do it several times a week. (Statista)

Keywords Statistics

Keywords play a crucial role in the development of relevant top-quality content. Get acquainted with the most interesting SEO stats related to this irreplaceable element of any successful search engine optimization campaign.

1. More than 52% of keywords people search for on Google have informational intent. (SparkToro)
2. Longer keywords tend to attract more clicks — search terms that are 10-15 words long receive 1.76 times more clicks than single-word queries. (Backlinko)
3. “YouTube” became the most searched keyword in 2024 with a monthly search volume of more than 346 million. (Statista)
4. Google Ads Keyword Planner is accurate only 45.22% of the time. (Ahrefs)
5. URLs that include words related to a keyword have a 45% higher click-through rate than those without relevant keywords. (Backlinko)
6. 94.74% of keywords have monthly search volumes of 10 or less. (AIOSEO)
7. Ranking for a certain number of keywords isn’t always a valuable SEO metric since most pages rank for terms with low search volume. (Backlinko)
8. Transactional keywords, which show an intent to buy, sign up, or hire a service, make up just 0.69% of all searches. (SparkToro)

Backlinks Statistics

Backlinks are among Google’s most important ranking factors. Check out these SEO stats to see their importance in 2025.

1. Top pages in Google have approximately 3.8 times more backlinks than lower-ranked ones. (Backlinko)
2. 96% of websites in Google’s top 10 have more than 1,000 links from unique domains. (SearchEngineLand)
3. 92% of marketing specialists claim link building will be a key ranking factor in Google’s search engine algorithm in the next five years. (SearchLogistics)
4. Almost 95% of pages have no backlinks at all. (Backlinko)
5. 92% of surveyed SEO specialists believe that competitors buy links. (Editorial Link)
6. 66.5% of links to sites in the last nine years don’t work. (Ahrefs)
7. A paid link costs nearly $83 on average. (AuthorityHacker)
8. Typically, a link begins to impact search engine ranking after 3.1 months. (AuthorityHacker)
9. Over two-thirds (68.9%) of surveyed companies choose to keep link building in-house. (Editorial Link)
10. Nearly 2.2% of all online content generates more than one unique backlink. (SearchLogistics)
11. Pages with at least one exact match anchor have at least five times more traffic than pages without. (Zyppy SEO)

Content Marketing SEO Statistics

Content marketing remains important this year, as businesses rely on it to build brand awareness, attract leads, and keep their audience engaged. The stats below show what goals marketers achieved with content last year and the strategies they plan to use in 2025.

1. 90% of marketers said content marketing is part of their overall strategy. (Statista)
2. The average word count of a blog post is nearly 1,4oo words. (OrbitMediaStudios)
3. The top three goals marketers achieved with content marketing were increasing brand awareness (87%), generating leads (74%), and nurturing their audience (62%). (Content Marketing Institute)
4. Only 3% of blogs on the internet regularly publish articles that are 2,000+ words. (OrbitMediaStudios)
5. One in four (25%) marketers plan to create content that reflects their brand’s values. (HubSpot)
6. 70% of internet users prefer to learn about a company through its blog posts rather than advertisements. (DemandMetric)
7. Marketers reported that the best-performing content type was video (45%), followed by short-form articles (31%) and success stories (28%). (Statista)
8. 33% of marketers include blogs and articles in their marketing and SEO strategy. (HubSpot)

Technical SEO Statistics

Marketers mostly pay attention to keywords, content, and backlinks. But, how fast your site loads, how well it works on mobile, and how easy it is to navigate also shape the customer experience. These factors impact bounce rates, time spent on your site, and whether visitors turn into buyers. Below are some of the stats that show common problems and the potential of technical SEO.

1. 88.5% of survey respondents said slow loading time is the top reason visitors leave a website, while 73.1% pointed to poor mobile responsiveness as a major issue. (GoodFirms)
2. Mobile users have an average bounce rate of 56.8%, while desktop users average 50% across all websites. (ToolTester)
3. 3xx redirects are the most common technical issue, and 95.2% of websites deal with them. (Ahrefs)
4. Pages with implemented schema markup have a 40% higher click-through rate than those without. (SchemaApp)
5. Only 33% of websites can pass the Core Web Vitals threshold. (Ahrefs)
6. Generally, web pages load in 2.5 seconds on desktop and 8.6 seconds on mobile. (ToolTester)
7. 88% of domains have issues with HTTP to HTTPS redirects, and 80.4% are missing alt text. (Ahrefs)
8. Google rewrites more than 60% of meta titles and meta descriptions. (SearchEngineJournal)

SEO Industry Statistics

The following stats will help business owners and marketers understand SEO costs and hiring trends. You can see what companies pay for SEO services and how much experts charge.

1. In 2024, 49% of companies took a hybrid approach to SEO, combining in-house talent with outsourced support. (Conductor)
2. The average cost of SEO services falls between $25 and $199 per hour, with $150 being the most common rate. (SeoProfy)
3. SEO agencies charge $2,501-$5,000 per project, on average. (Ahrefs)
4. The average annual salary of SEO specialists is $58,288. (Ahrefs)
5. SEO professionals with 5 to 10 years of experience charge $500 to $1,000 per month. For those with 10+ years, the price can go up to $3,000. (SeoProfy)

SEO ROI Stats

Business owners invest in SEO not just to improve their online presence but to grow their revenue. These SEO ROI statistics show why professional search engine optimization is worth it.

1. 91% of marketers reported that SEO had a positive impact on their website performance and marketing goals. (Conductor)
2. Websites, blogs, and SEO were mentioned as the top marketing channels for ROI in 2024 for B2B brands, followed by paid social media content and social media shopping tools. (HubSpot)
3. Leads from search engines close at a rate of 14.6%, while outbound leads have a much lower close rate of just 1.7%. (Intergrowth)
4. SEO campaigns achieve a positive return on investment (ROI) within 6 to 12 months. (FirstPageSage)
5. SEO delivers an 8x ROI, double the 4x return of PPC, based on SEO data from 119 companies. (NP Digital)
6. On average, companies that implement SEO strategies save up to 400% on ad spending without affecting the attraction of the target audience. (Lyfe Marketing)
7. 59% of marketers say they had an increase in return on investment (ROI) from SEO in recent years. (Statista)

Mobile SEO Statistics

More people have started using mobile phones to search for information on the internet. Check out the following SEO facts that show this trend.

1. Google holds 93.91% of the global mobile search market. (StatCounter)
2. 62.54% of the global website traffic comes from mobile devices. (Statista)
3. Every month, smartphone users opt for Google Lens to answer 8 billion questions. (Google)
4. 63% of consumers use mobile devices to look up information about brands and products. (HubSpot)
5. Smartphones accounted for 77% of retail site visits and 68% of online orders in Q3 2024. (Statista)

Video SEO Statistics

Video content is very popular with users nowadays. People like learning about products and services through videos, and it’s one of the best formats for ROI. Here are some SEO stats that prove it:

1. 89% of businesses use video in their marketing strategy. (Wyzowl)
2. Nearly 78% of companies plan to start making more videos next year. (Wistia)
3. 41% of marketers say videos help customers understand their product or service, and 33% say videos bring in more leads. (HubSpot)
4. 57% of companies want to invest more in video content this year. (Wistia)
5. 82% of marketers noticed that video has helped them increase website traffic. (Wyzowl)
6. Short-form videos deliver the highest ROI for businesses. (HubSpot)

YouTube Video Stats

YouTube is the most popular platform for sharing videos. We’ve prepared a compilation of search engine optimization stats that will help you get a better understanding of this platform’s trends.

1. YouTube is the most visited website in the US by organic traffic. (Ahrefs)
2. It’s estimated that there are more than 14.8 billion YouTube videos. (TubeStats)
3. 70% of viewers bought a product after seeing it on YouTube. (Google)
4. YouTube’s global ad revenue reached $10.4 billion in Q3 2024. (Statista)
5. Most YouTube users are between the ages of 25 and 34. (Statista)
6. 22% of marketers voted for YouTube as the best-performing social media platform. (Content Marketing Institute)

Voice Search SEO Statistics

Siri, do you have any interesting voice search SEO stats to share? Let’s see!

1. The number of voice assistant users in the U.S. is expected to grow from 142 million in 2022 to 157 million in 2026. (Statista)
2. 13% of marketers are using voice search optimization in their strategy  (HubSpot)
3. More than one in three Americans have a smart speaker at home. (EdisonResearch)
4. 42% of people in the U.S. use voice assistants to search or research information online. (VixenLabs)
5. The most popular voice assistant in the U.S. is Siri (Apple), with 22% of people using it. Amazon’s Alexa takes second place with 18%. (VixenLabs)
6. 58% of Americans ages 25-34 use voice search on a daily basis. (UpCity)
7.  24% of people in the U.S. use voice search multiple times a day. (VixenLabs)
8.  16% of people use voice for local “near me” searches. (UpCity)
9.  Voice search results tend to load faster by 52% than the average search results. (DemandSage)

B2B SEO Stats

In 2025, a well-thought-out content marketing plan will still be a big piece of a successful B2B strategy. But where else are businesses putting their time and money? These B2B SEO statistics show the trends and tactics companies are betting on:

1.  In B2B, Google leads the search engine market with an 84.9% share and is the main platform for buyers. (FirstPageSage)
2. 91% of buyers in B2B prefer to shop online. (AmazonBusiness)
3.  92% of B2B marketers are using short articles and blog posts in their content strategy. (Content Marketing Institute)
4. A company’s website is the best place to host content, as 63% of B2B users go there first when looking for information. (Isoline)
5.  B2B companies that published nine or more blog posts per month saw a 35.8% increase in yearly Google traffic, compared to 16.5% for those posting 1-4 times a month. (StrataBeat)
6.  82% of marketers believe that understanding their audience is the top factor behind content marketing success. (Content Marketing Institute)
7.  66% of B2B buyers in the US discover the products from the search results on the internet. (Statista)
8.  81% of B2B marketers say their company measures content performance, and website traffic (90%) is the most used metric. (Content Marketing Institute)
9. 55% of business buyers worldwide say video is the most useful type of content. (Isoline)
10. Short-form content like blog posts and infographics is the top choice for 65% of B2B buyers, while long-form content ranks third in popularity. (DemandGen)
11. Businesses in the SaaS space that publish original research see a 29.7% increase in SEO traffic. (StrataBeat)
12. The top objective for B2B marketers in 2025 is to build more brand awareness. (SageFrog)
13.  78% of B2B marketing specialists use SEO keyword research tools while working on their content. (Content Marketing Institute)
14.  49% of B2B marketers use SEO in their overall strategy. (SageFrog)
15. The main sales and marketing priority for B2B companies in 2025 is AI. (SageFrog)
16. 68% of B2B buyers plan to use digital shopping channels more in the future. (VML)

eCommerce SEO Statistics

Running a successful eCommerce company requires a complete understanding of SEO trends and how they may change in the near future. Use our search engine optimization stats to make sure your online business heads in the right direction.

1.  eCommerce generated $4.12 trillion in global revenue in 2024. (Statista)
2.  SEO organic traffic played a crucial role in 23.6% of eCommerce orders. (Reboot)
3. Aliexpress.com is the most visited eCommerce site in the world in 2025. (Semrush)
4. eCommerce sales are set to reach over $6 trillion this year, with 20.1% of all retail purchases happening online. (Emarketer)
5. 77% of retail site traffic and 68% of online orders came from smartphones in Q3 2024. (Statista)
6. The top online marketplace in the world in terms of traffic is Amazon. (Statista)

Summing Up

We hope that the top SEO statistics and trends we shared with you today were useful and have given you plenty of ideas on what strategies to invest in this year. With the help of these stats, you’ll be equipped to create data-driven strategies for your business and get more customers, traffic, and sales.

Author

Andrew Shum

Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists. He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects.