15 Best SEO Software for Agencies

Managing an SEO agency isn’t easy. Apart from keeping clients happy, you need to run campaigns and stay on top of algorithm changes. And there’s always something that needs your attention. The work can pile up quickly, and doing everything manually is hard.

That’s why you need the best possible software in your technology stack. To help you save time on manual research, we’ve reviewed each tool and looked at the main features, limitations, and pricing to help you make informed decisions.

Top 15 SEO Software Tools for Agencies in 2025

Ahrefs

Best for backlink analysis & competitive research

Ahrefs is a comprehensive SEO tool designed to help businesses with tasks like competitor analysis, keyword research, link building, rank tracking, and more. It’s one of the tools we rely on daily at our SEO agency.

Key Features

• Site explorer: Combines backlink reports, organic traffic stats, and paid traffic data in one place.
• Keywords explorer: Helps you find valuable keywords, analyze how difficult they are to rank for, and estimate the traffic they can bring.
• Site audit: With this feature, you can identify technical and on-page SEO issues such as broken links, duplicate content, and more.
• Competitor analysis: To design the most effective strategies for your clients, you can track and compare competitors, see their top-performing pages, the keywords they use, and the backlinks they get from other sites.
• Web analytics dashboard: Their newest feature enables you to check metrics such as total views, unique visitors, bounce rates, and user engagement statistics—similar to what you’d find in GA4.

Limitations

• Paid plans don’t offer a free trial, although there’s free access to Webmaster Tools
• They don’t offer many features for local optimization
• No daily updates for keyword rankings and search volumes
• Some users mentioned that the costs are too high

Pricing

• Starter: $29/month
• Lite: $129/month
• Standard: $249/month
• Advanced: $449/month
• Enterprise: $1499/month (annual commitment)

SearchAnalytics.ai

Best for all-in-one SEO tasks

SearchAnalytics.ai is one of the best SEO tools for agencies that covers all website optimization needs. It scores your site in four areas: content, backlinks, on-page, and technical SEO. The software analyzes search engine results using over 300 parameters and connects APIs from most SEO data providers.

Key Features

• Content optimization: With this feature, you get instant suggestions on how to improve your content and what keywords you need to include.
• Backlink research: To improve link building strategy of your client, you can find and analyze their links, even the ones that are hidden or unindexed.
• Rank tracker: This tool helps you see any increases or drops in rankings, check how content or links affect your position, and use this data to design better SEO campaigns.
• Competitor analysis: You can compare multiple competitors and analyze their backlinks, traffic, technical issues, and the keywords they lost over time.
• Technical SEO audits: See all possible technical issues for the entire domain or specific cluster. You can also make changes and see the impact they made in real-time.

Limitations

• May be too complex for beginners
• May be overly sophisticated for smaller teams

Pricing Plans

• Basic: $299/month
• Standard: $599/month
• Premium: $999/month
• Company: $2500/month

Google Search Console

Best for site monitoring & performance analytics

Google Search Console (GSC) is a widely used SEO agency software that offers free tools to monitor and improve search performance. It also gives you data on which keywords are driving traffic, whether there are crawl errors, and how well your site works on mobile.

Key Features

• Performance data: You can see how the site performs in Google search, including clicks, impressions, average positions, and CTRs. The data can be filtered by country, query, page, or device.
• Sitemap submission: This feature lets you upload sitemaps and see which pages are indexed. You can also troubleshoot issues with unindexed pages.
• Error notifications: If there are any indexing errors, security problems, or penalties, GSC sends you alerts and helps prioritize what you need to fix.
• URL inspection: You can check how Google crawls specific URLs, view canonical tags, structured data, and spot any problems.

Limitations

• Data updates are delayed by at least a day, which can slow immediate troubleshooting
• You can only retrieve up to 1,000 rows at a time
• Does not provide access to individual user information, such as demographics or behavior

Pricing

• Free

Google Analytics

Best for in-depth user behavior & traffic analysis

Google Analytics 4 (GA4) is definitely one of the best agency SEO tools that needs to be in your tech stack. It enables you to see how users interact with your clients’ websites and also offers tools to measure SEO results. It uses event-based tracking to capture customer actions and analyzes website performance across multiple platforms.

Key Features

• Traffic source analysis: You can get data on where the visitors come from and what device they are using.
• Event tracking: GA4 tracks specific actions users take, such as clicks, downloads, and video plays, as well as custom events.
• Real-time reporting: It’s easy to monitor what’s happening on a site at any given moment with a live dashboard.
• Customizable reports: You can build your own look and feel of the tool and track the metrics your clients are most interested in.
• Integrations: There are several tools you can connect to GA4 such as Google Ads, Search Console, and other third-party platforms.

Limitations

• GA4 often uses only part of your data, which can lead to inaccurate reports
• The removal of several attribution models in GA4 restricts SEO agencies to only last-click and data-driven models
• Setting up GA4 can take some time, as you’ll need to configure the events and reports that match your client’s goals

Pricing

• Free. There’s also a paid version, GA4 360, but the price is custom

Google Looker Studio

Best for data-visualization and reporting

Google Looker Studio is one of the well-known SEO reporting tools that helps agencies create professional-looking summaries and dashboards. It’s great for showing clients the results you were able to achieve with SEO in an easy-to-understand way.

Best Features

• Integration: Looker Studio works with Google Analytics, Google Ads, and other platforms to pull all your SEO data into one place.
• Custom dashboards: You can design dashboards that focus on the specific metrics your clients care about.
• Templates: There’s a variety of templates to choose from such as GA4 report, Google ads overview and more.
• Easy sharing: This tool offers a few sharing options. You can invite your team members or clients to view the report or simply send it to them via link. There’s also an option to embed the report on internal pages.

Limitations

• Reports can slow down or lag when handling large datasets with lots of visuals
• It can take time for beginners to learn how to use the platform

Pricing

• Free

Semrush

Best for comprehensive SEO & content strategy

Semrush is a well-known digital marketing platform and one of the best tools for SEO agencies. It handles a variety of SEO-related tasks, such as keyword research, link building, competitor analysis, site audit and more. On top of that, it also has tools for PPC, social media, and content marketing, so you can get all your work done in one spot.

Key Features

• Keyword magic tool: With this feature, you can find hundreds of keyword ideas and also assess their search volume, keyword difficulty, search intent and other metrics.
• The keyword gap tool: This is one of Semrush’s standout features. It shows keywords your competitors rank for that your clients don’t, as well as where they overlap.
• Backlink Audit Tool: Identify harmful links and keep track of link quality. You can then whitelist safe ones and disavow anything risky to maintain a healthy site for your clients.
• Competitor Analysis: Semrush shows you the exact keywords the competitors are using, where their backlinks are coming from, and which pages are getting the most attention.
• SEO Content Template: To simplify content creation, you can generate SEO-friendly briefs based on the keywords you’re aiming for. There are also suggestions for the optimal text length and related search queries to include.

Limitations

• All the paid plans come with only one user account, and it’s expensive to buy additional seats
• The keyword and backlink gap tools let you work with only four competitor websites

Pricing

• Has a 7-day free trial
• Pro: $139.95/month
• Guru: $249.95/month
• Business: $499.95/month

SurferSEO

Best for AI-powered on-page optimization

Surfer is one of the best agency SEO tools for optimizing written content, such as blog posts and articles, to rank higher in search engines. It analyzes a page’s content using over 500 on-page signals and provides actionable recommendations. It also includes a keyword research feature to help you spot the best search terms for your clients.

Key Features

• Content editor: Surfer gives your text a score from 1 to 100 to show how well it’s optimized for search engines. It also provides suggestions for keywords and NLP terms to use, as well as recommendations for the ideal word count and number of paragraphs.
• SERP analyzer: This feature breaks down Google’s first page results for a given keyword. Agencies can use it to compare multiple URLs side-by-side and see the competitor’s content structure, word count, and keyword usage.
• AI outline generator: If you don’t have time to write outlines manually for your clients, then you’ll find this tool useful. It generates the outline automatically for you based on the topic and takes into account top-ranking content.
• Keyword research: Last but not least, you can use Sufrer to find high-value keywords. It shows you data on search volume, related terms and how competitive the query is.

Limitations

• Currently doesn’t have a free trial
• More expensive than competitors such as Frase or Scalenut

Pricing

• Essential: $79/month
• Scale: $175/month
• Custom pricing for enterprise businesses

Linkchecker.pro

Best for backlink management

LinkChecker.pro is one of the handy SEO agency tools for backlink management. Built by experts, this software helps you keep track of your clients’ inbound links and make better decisions about their link building strategies.

Key Features

• Backlink management: Linkchecker shows if backlinks are indexed by Google, blocked by robots.txt, or removed due to DMCA complaints. You can also spot mismatched anchors or URLs and monitor any new external links added to your pages.
• Alerts and reports: The tool sends you updates on backlinks via email or Telegram. If you have any specific preferences regarding the alert schedule, you can choose delivery days and time zones that best suit you.
• Link building dashboard: You can track backlink types, statuses, and changes. Moreover, you can monitor link performance and manage expenses for lost links.
• Batch analysis: This feature analyzes thousands of URLs or domains in one operation. It pulls data from tools like Ahrefs, Majestic, and Moz and checks crawlability and Google index presence.

Limitations

• While user-friendly, it might take some time to fully get a hang of all the features
• For some advanced metrics, you need to connect accounts from other SEO tools

Pricing

• Lite: $25/month
• Standard: $50/month
• Pro: $100/month
• Custom: $150/month

Screaming Frog SEO Spider

Best for technical SEO audits

Screaming Frog is one of the most reliable SEO agency tools for auditing websites and analyzing technical and on-page elements. It scans and organizes every aspect of a site, such as text, meta tags, visuals, alt texts, and more. The tool then neatly compiles this data into an easy-to-read table format.

Key Features

• Find broken links: Screaming Frog scans your site to quickly find broken links (4xx) and server errors (5xx), so you can address them before they cause problems.
• Check redirects: If you’re updating or moving your site, the tool helps you spot permanent (301) and temporary (302) redirects. It flags issues like redirect loops or chains to help you resolve them.
• Generate XML sitemaps: You can choose which pages to include in your client’s sitemaps and also add priorities, update frequency, or last modified dates.
• Identify duplicate content: This tool enables you to identify any URLs with duplicate or thin content.
• Integrations: For more advanced audit, you can connect Screaming Frog to Google Search Console, Google Analytics, and PageSpeed Insights.

Limitations

• The free version only handles up to 500 URLs
• Crawling big websites can take a while
• The interface isn’t beginner-friendly
• The tool isn’t cloud-based and requires local storage

Pricing

• Free version (up to 500 URLs)
• Paid version: $259/year

Sitechecker

Best for SEO audits & website migration monitoring

Sitechecker is an all-in-one website audit software. It comes with an intuitive interface and a broad set of features for businesses and agencies to control the performance of websites, monitor rankings, and optimize SEO campaigns.

Key Features

• Website crawler: If your clients need to migrate their website without losing SEO results or simply want to improve their search performance, you can use this tool to run a technical audit to identify issues. There’s also an option to set rules to include or exclude specific pages, categories, and checks during crawling.
• Site monitoring: You can link your Google Analytics and Google Search Console accounts to track your traffic, rankings, and visibility in one place.
• Rank tracking: This feature allows you to keep an eye on how your keywords rank in search results. The tracker shows trends over time and even lets you compare your site to competitors so you can adjust your strategy as needed.
• SEO dashboard: If you’re managing several websites, this tool helps you keep everything organized. You can customize and generate branded reports for clients to show how their SEO strategy is working and what metrics are improving.

Limitations

• The tool doesn’t always give clear guidance on how to solve issues it identified
• It may take some time for your website to get white-listed after fixes

Pricing

• Offers a 14-day free trial
• Basic: $59/month
• Standard: $149/month
• Premium: $349/month

KWFinder

Best for keyword research

KWFinder is a specialized agency SEO software mainly used for keyword research and finding low-competition, long-tail terms. It’s highly useful for local optimization too as it lets you target specific cities or regions.

Key Features

• Local keyword research: You can choose from over 65,000 locations and check local search results for each query to reach your target audience better.
• Keyword analysis: With this tool, agencies can see how hard it is to rank for certain terms and prioritize the ones with the best potential for ranking in search engines.
• Competitor research: Another great feature is that you can analyze queries competitors rank for and use them to guide your client’s strategy.
• Search metrics: To choose the best keywords for your campaigns, you can evaluate monthly traffic volume, trends, and historical performance data.

Limitations

• Depending on your plan, you’ll only see a limited number of keyword suggestions per search
• It doesn’t provide a detailed competitor analysis

Pricing

• Features a free version (5 lookups per 24 hours)
• Basic: $29.90/month
• Premium: $44.90/month
• Agency: $89.90/month

SE Ranking

Best for all-in-one SEO

SERanking is one of the most versatile SEO agency tools. It provides functionality for keyword research, rank tracking, and website audits, along with white-label features that let users fully customize the platform’s interface, reports, and domain to match their brand.

Key Features

• Rank tracker: SERanking shows how your client’s keywords rank across various locations. Agencies can analyze the top 100 results for any keyword, see how they’re changing, and find out which search terms competitors are targeting.
• Backlink checker: To understand your backlinks, you can check referring domains, linking pages, and anchor texts. It also shows the value of each link and where your competitors get theirs.
• Website audit: The tool lets you perform a full technical analysis of a website to detect any issues. They also suggest fixes you can make use of to quickly optimize your site.
• Competitor analysis: Another use of SEranking is to get detailed insights into competitor strategies, including their keywords, backlinks, and traffic trends.
• White label SEO software: You can add your agency’s logo, colors, and custom domain to the platform. Your clients can log in to a fully branded dashboard, too. You can set up automated, customized reports to send directly to them.

Limitations

• Restricted data allowances on keywords and reports
• To get access to advanced features like API access, you’ll need a higher-tier plan

Pricing

• Essential: $47.20/month
• Pro: $87.20/month
• Business: $188/month

xTiles

Best for workflow management

xTiles is a flexible and affordable project management software that helps small teams, business owners, and individuals stay organized. Agencies can use it to plan their SEO campaigns, collaborate with other colleagues, assign tasks, and track progress.

Key Features

• Customizable workspace: xTiles lets you set up your workspace the way you want. You can choose how to organize your projects, whether you like lists, boards, or other layouts.
• A central place for information: All your important materials, such as project briefs and files, are stored in one spot, so you don’t need to search through multiple tools to find them.
• Team collaboration: xTiles enables agencies to work together and share feedback in real time.
• Task assignment: You can assign tasks to specific team members, set deadlines, and check the progress of your clients’ SEO campaigns.
• Visual project tracking: From calendars to Kanban boards, this tool offers multiple views to help you monitor your projects and manage tasks better.

Limitations

• Some users mentioned that their mobile app still needs development

Pricing

• Free plan
• Starter: $5/month
• Plus: $7/month

BrightLocal

Best for local SEO

BrightLocal is a comprehensive local SEO software. It gives agencies a holistic view of rankings in a specific location, spots SEO-related issues, and helps create customizable reports for clients. Additionally, this software provides tools for citation building and managing Google Business Profile.

Key Features

• Local rank tracking: See how your clients perform in local search results for their main keywords and identify opportunities to rank even higher.
• Local search audit: This tool analyzes over 300 data points and breaks down any problems that are holding your client’s site back from performing better in local search results.
• Reputation manager: Customers’ opinions matter as they help build trust and improve reputation. BrightLocal lets you manage and respond to reviews across platforms in one place.
• Citation builder: With this SEO tool for agencies, you can build new citations to get more visibility for your clients and fix the existing ones, like NAP inaccuracies with ease.
• White-label reporting: You can send clients fully branded reports, including their main metrics and performance indicators.

Limitations

• Navigating through multiple client accounts or locations can be tricky
• Some users have experienced delays in generating reports
• It may not include all niche directories relevant to specific industries

Pricing

(per single location)

• Track: $39/month
• Manage: $49/month
• Grow: $59/month

Seocrawl

Best for website audits and data analysis

Seocrawl is another great software for SEO agencies to monitor and improve website performance. It pulls data from Google Search Console, GA4, and other platforms and organizes it in clear dashboards.

Key Features

• Rank tracker: You can keep an eye on how your keywords are performing in search results.
• SEO reporting: Generating reports for your clients is super easy with this feature. It enables you to quickly pull together all the important data without spending hours on it.
• Task manager: This one is great for keeping your projects organized. You can create tasks, set priorities, and assign them to team members.
• SEO monitor: With this feature, you’ll always know what’s happening on your website. It sends you alerts about any changes or issues, so you can jump on problems right away.
• SEO annotations: It lets you add notes about changes you’ve made to your site. This way, you can track how those changes impact your performance over time.

Limitations

• The data in Seocrawl can sometimes lag behind what is available in GSC
• There are display problems on smaller screens

Pricing

• Has a 14-day free trial
• Business: $38/month
• Elite: $65/month
• Enterprise: $165/month

Conclusion

As you can see, there’s plenty of SEO software for agencies you can choose from. These tools can help you plan and execute campaigns, organize workflows, and track important metrics.

But here’s the thing: even the best SEO tools won’t make you more efficient if you don’t have the right systems in place. Build those systems first, and let the software help you work smarter and deliver even better results for your clients.

Author

Andrew Shum

Andrew is the Head of SEO at SeoProfy. He has been involved in search engine optimization since 2016, gaining practical SEO experience across various niches and countries.