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SEO Basics

SEO Basics
Guide to Programmatic SEO: Definition, Process & Implementation
Bohdan Radin
Written by Bohdan Radin
Guide to Programmatic SEO: Definition, Process & Implementation

Ever searched for the best places to stay in a certain city? Sites like TripAdvisor, NerdWallet, and Airbnb always show up in these searches. But they...

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21 minutes read
SEO Basics
How to Hire a Skilled SEO Expert for Your Needs?
Andrew Shum
Written by Andrew Shum
How to Hire a Skilled SEO Expert for Your Needs?

The right SEO professional can significantly enhance your online presence. They will help you reach the top spots in Google, attract organic traffic, and...

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14 minutes read
SEO Basics
Duplicate Content: How to Identify and Fix It to Improve Your SEO
Andrew Shum
Written by Andrew Shum
Duplicate Content: How to Identify and Fix It to Improve Your SEO

If your website’s SEO performance isn’t hitting the mark, you might need to take a closer look at your own pages. Replicated copy could be...

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11 minutes read
SEO Basics
Is SEO Cost-Effective? How to Boost ROI from Organic Search
Andrew Shum
Written by Andrew Shum
Is SEO Cost-Effective? How to Boost ROI from Organic Search

The key to cost-effective SEO is strategy. Investing in the right keywords, optimizing content for search intent, and improving technical performance can...

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17 minutes read
SEO Basics
The Truth About Pay-for-Performance SEO any Business Should Know
Andrew Shum
Written by Andrew Shum
The Truth About Pay-for-Performance SEO any Business Should Know

Key Takeaways: Pay-for-performance SEO lets you pay only when your website achieves specific goals. Some pay-for-performance SEO providers may focus...

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12 minutes read
SEO Basics
White Hat SEO: What It Is & How to Get Started
Andrew Shum
Written by Andrew Shum
White Hat SEO: What It Is & How to Get Started

We’ve put together this guide to help you improve your website’s performance the right way. You’ll learn about the most effective tools and techniques...

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13 minutes read
SEO Basics
How to Create a Successful SEO Strategy: Step-by-Step Breakdown
Andrew Shum
Written by Andrew Shum
How to Create a Successful SEO Strategy: Step-by-Step Breakdown

But what should you consider while planning your site’s journey through the deep search engine jungles? In our guide, we’ll explain the importance...

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23 minutes read
SEO Basics
How to Set SEO Goals for Your Business?
Andrew Shum
Written by Andrew Shum
How to Set SEO Goals for Your Business?

A lack of clear SEO goals and objectives may lead to lost time plus money on approaches that don’t match your business requirements. This can also...

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16 minutes read
SEO Basics
Blogging for SEO: How It Helps and How to Do It Right
Andrew Shum
Written by Andrew Shum
Blogging for SEO: How It Helps and How to Do It Right

High-quality blog posts position your website as a relevant source for your customers’ questions. When you combine it with some of the proven off-page...

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21 minutes read
SEO Basics
SEO vs. SEM: Which One Do You Need?
Andrew Shum
Written by Andrew Shum
SEO vs. SEM: Which One Do You Need?

Determining the right strategy isn’t always clear-cut, especially when every decision impacts your bottom line. But knowing the nuances of SEO and...

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16 minutes read
SEO Basics
10 Best CMS for SEO in 2025
Andrew Shum
Written by Andrew Shum
10 Best CMS for SEO in 2025

An SEO-optimized CMS should include features that promote fast loading speeds, a responsive layout for mobile users, clean URL structures, and simple ways...

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19 minutes read
SEO Basics
SEO Lead Generation: 10 Effective Strategies to Generate Leads with SEO
Andrew Shum
Written by Andrew Shum
SEO Lead Generation: 10 Effective Strategies to Generate Leads with SEO

SEO helps you optimize all aspects of your site, such as structure, content, and links, so more clients can find you in search results. The more people...

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16 minutes read
SEO Basics
20 Common SEO Myths You Need to Stop Believing for Better Rankings
Andrew Shum
Written by Andrew Shum
20 Common SEO Myths You Need to Stop Believing for Better Rankings

In SEO, understanding what’s fact and what’s fiction can save you time and money. This guide will give you clear answers so you can stop second-guessing...

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18 minutes read
SEO Basics
Organic vs. Paid Search: Key Differences and Impact on Business Growth
Andrew Shum
Written by Andrew Shum
Organic vs. Paid Search: Key Differences and Impact on Business Growth

The challenge lies in finding the right balance. The downside of going too extreme in search engine marketing is that you could either burn your budget...

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19 minutes read
SEO Basics
SEO vs SEA: Key Differences and How They Work
Andrew Shum
Written by Andrew Shum
SEO vs SEA: Key Differences and How They Work

The main difference between SEO and SEA is that SEO builds organic visibility over time, while SEA delivers quick, targeted results through paid ads. In...

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13 minutes read
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