SEO Audit Pricing: How Much Does an SEO Audit Cost in 2025?

Of course, you can also do an audit yourself or get it done for “free”. Still, it might not be as comprehensive as the ones that are provided as a separate service.

Since a handful of details influence the cost, you’ll find that many companies/consultants adjust their pricing to each project’s specifics. With that in mind, this guide will show you the main factors that affect the audit prices, so you can better plan your SEO budget for 2025.

What Is an SEO Audit?

An SEO audit is a thorough analysis of your website’s technical health, on-page optimization, site architecture, backlinks, and other areas that helps you see how well it performs in search.

It’s usually the first step businesses take when they start SEO. It points out the problems and gaps that need fixing and helps create a clear SEO roadmap to get better results.

Why Are SEO Audits Important?

A comprehensive audit is your opportunity to step back and see the site as search engines and users do. You can see the weak points of your website’s SEO performance: pages that Google can’t find, areas where speed is slow, and navigation paths that lose visitors.

More importantly, it provides you with solutions you might never spot on your own. In this process, technical aspects, site architecture, off-page SEO, and content are reviewed in detail. You then get a prioritized action plan that deals with common issues like:

• Slow-loading pages caused by unoptimized files or server delays
• Outdated or broken links
• Duplicate or thin content that doesn’t satisfy search intent
• Poor keyword targeting
• Site structure issues that hide important pages
• Weak internal linking that limits authority flow

Here, at Seoprofy, it’s one of the most requested SEO services and the one that always leads to “a-ha” moments for our clients. We’ve worked with ecommerce stores, local companies, and high-traffic blogs, and even though all these sites were unique, each had issues that were causing them a drop in performance.

So, for any business that’s serious about getting higher search engine rankings and more ROI, there’s no better starting point than an expert audit. It shows you the exact next steps based on hard evidence, saves you headaches and budget, and sets you up for steady growth in the long term.

How Much Does an SEO Audit Cost in 2025?

Across the industry, external data confirms that most SEO audits (of any type) cost in the hundreds to low thousands, and the majority of companies pay between $100 and $2,500 for an SEO audit.

Our mini research shows that the current 2025 pricing on Clutch implies ballpark ranges of roughly $100–$5,000 for a technical audit, $375–$2,500 for on-page work (as part of SEO services), $399–$1,399 for backlink audits within SEO plans, with most audits falling under $2,500 in total.

Again, these prices vary widely depending on the size of your site (the more complex, the higher rates) and the expertise of the freelancer/agency. We’ll talk this over in more detail in the later sections. But for now, here’s an overview of the industry average for SEO audit cost, along with pricing at our agency.

Also, as we already mentioned, some companies offer a “free” SEO audit, often as part of a marketing promotion. In most cases, it only scratches the surface and doesn’t go deep into the structure, crawlability, or backlink risks. So while they can be a useful starting point, they aren’t a replacement for a full audit done by an expert agency.

Ready for a Complete SEO Audit?

Our SEO agency uses advanced in-house tools to analyze clients’ sites based on 300 data points. In 2 to 4 weeks, you get a personalized report that gives you:

• A snapshot of your site’s performance
• Priority SEO recommendations
• Expert tips for better UX and visibility

Get a custom SEO audit

What Determines SEO Audit Pricing?

You already know that SEO audit pricing comes down to a handful of important factors. Let’s now go over each of these factors in detail, so you can see what exactly you’re paying for.

Scope and Depth of the Audit

There’s a big difference between a quick check and a thorough investigation. A basic SEO audit might be enough for small sites. It checks for simple technical errors, which doesn’t take long and comes at a lower price.

In contrast, a full-scale audit explores every nook and cranny of your site. It looks at overall technical health, content quality, backlinks, user experience, competitors, and more. Naturally, the more layers you add, the more work is needed, and that’s reflected in the final SEO audit cost.

Size and Complexity of the Website

Think about how many pages your site has. A handful of pages is fast to review. But when you’re dealing with hundreds or thousands of URLs, like large ecommerce stores with numerous categories and products, the process becomes lengthier and naturally will cost more.

Experience and Expertise of the Auditor or Agency

Of course, SEO cost tends to be higher with seasoned professionals or top-tier agencies. As a more affordable alternative, businesses can work with freelancers, though the depth of the audit and the results may not be the same.

Agency Size and Reputation

Established agencies with a proven track record and industry accolades will most likely have a higher SEO audit price, but often offer extra perks like additional resources and broader support. Smaller firms that are less well-known will cost less but may have limited capacity or tools.

Turnaround Time

The faster you need to get a professional SEO audit done, the more extra cost you might pay. Agencies and freelancers would need to prioritize schedules and dedicate extra hours to meet a tight deadline, which often means paying a higher rate.

Industry and Niche Specifics

Certain industries are more competitive or regulated than others (e.g., finance, healthcare, or the legal field). To audit sites in these niches, SEO experts need to conduct a more advanced technical analysis and also do compliance checks. That can bump up the SEO audit pricing since it involves more specialized research.

Audit Implementation Support

Oftentimes, providers stop at handing you over a report. However, some agencies (like ours) also offer expert SEO services that help you interpret the findings or even work alongside your team on implementation. These follow-up consulting services can add to the overall SEO audit cost, but often save you time and help you get results from your efforts faster.

What Does an SEO Audit Include?

You’ll often find that what’s included in SEO audit services will vary a lot from agency to agency. Here are the most common parts that it usually consists of:

1. Technical foundation: This part checks whether search engines can crawl and index your pages properly. It analyzes page speed, mobile responsiveness, redirect chains, canonical issues, hosting performance, and server errors.
2. Structure and navigation: The audit looks at how your pages connect, how deeply important URLs are buried, and how users move between sections.
3. On-page SEO: Titles, descriptions, headers, images, and keyword placement influence how each page appears in search. The review of the on-page SEO inspects whether they’re well-optimized and match what people expect to find.
4. Keyword analysis: Many sites go after high-volume terms in their keyword research strategy and often overlook easier wins. The audit shows what queries the site is targeting, where potential gaps exist, and which phrases align better with search intent and conversion goals.
5. Content quality review: Duplicated and thin content is a common problem that big websites have. This part of the analysis points out pages that need rewriting or merging. It also compares rankings and keyword visibility to see where important pages aren’t showing up as high as they could.
6. Backlink profile: Search engines look at where your links come from. This section checks your referring domains, link quality, spam signals, anchor text patterns, and how your backlink growth compares to competitors.
7. Competitor analysis: Before creating an SEO strategy, it helps to understand what others in your space are doing. This part of the audit deals with pulling SEO data from your main competitors to see where you can close gaps or pick up quick wins.
8. Local SEO analysis: For businesses with a specific location, the audit looks at local directories, Google Business Profile setup, NAP consistency, and how well you show up in map results and local searches.
9. User experience (UX): This part of the audit looks at how the site performs from a visitor’s perspective. It reviews layout, navigation, speed, mobile usability, and design elements that decide how visitors interact with your content.
10. Site security: Search engines prefer secure websites, and it’s also one of the ranking factors, though a lighter one. The audit checks for HTTPS status, certificate setup, and anything that might create trust issues for visitors or crawlers.
11. Performance tracking: This part makes sure that your analytics tools are set up correctly to track important data points. It verifies metrics like bounce rate, how visitors move through your site, which pages lead to conversions, and the sources sending traffic.
12. Crawlability and indexing: Search engines sometimes ignore pages because they’re blocked, duplicated, or misconfigured. The audit pinpoints those pages and shows which issues caused it.
13. Mobile optimization: Phones now make up over 60% of all web traffic, and Google’s ranking system looks at your mobile version first. This part of the audit looks at how your site performs on mobile devices, including load speed and how well touch controls work.
14. Penalty check: Sudden drops in traffic often trace back to manual actions or changes in Google’s search engine algorithms. A thorough SEO audit investigates past performance trends and flags anything that looks like a ranking penalty.
15. Recommendations and next steps: Most SEO providers will also include an action plan based on your audit data as part of their SEO audit services. This is when you receive personalized recommendations, ordered by impact, that show where to start and what changes are most likely to improve visibility and conversions.

How Long Does an SEO Audit Take?

Just like with the SEO audit prices, the time it takes to run one will vary. Again, it’ll depend on your website’s size and the type of audit you need. Here’s a general estimate:

• Small websites (up to 100 pages) — 3-5 days.
• Mid-sized websites (100 to 100k pages) — 5-8 days.
• Large websites (100k to 1M pages) — 8-12+ days.
• Enterprise websites (1M+ pages) — 2-4+ weeks.

Other factors can add to this timeline, too, such as how accessible the site’s data is and how many environments (staging or multilingual versions) need to be included in the scope.

If you’d like to know the exact timeframe for your website, reach out to our SEO company. We will give you an estimate tailored to your search engine optimization needs and current setup.

How Often Should You Get an SEO Audit?

The good thing is, you don’t need an audit every month. Most websites do well with routine SEO audits every 6 to 12 months. That gives you enough time to implement fixes and track results. For larger or more complex sites, an audit should be done more often — preferably every few months.

At the same time, it’s advisable to run a full audit after big changes, such as a site migration, redesign, CMS switch, or when Google rolls out a major algorithm update. That’s when traffic issues most often come up.

And even if you’re already working with an SEO agency, that doesn’t mean audits should disappear from the picture. A proper audit gives both you and your team an idea of what fixes to prioritize next, and keeps your SEO strategy in line with current search conditions.

Is an SEO Audit the Right Investment for Your Website?

If there’s one thing to take away from this guide, it’s that comprehensive SEO audits are a prerequisite to any successful SEO campaign. They provide the initial, detailed look into your website’s performance and help you make decisions based on actual data.

And while the SEO audit pricing range is pretty broad, the real value depends on how thorough the audit is and how relevant the findings are to your business.

Here, at SeoProfy, we’ve worked with clients across all kinds of industries, and in most cases, audits have helped uncover the exact issues that were holding them back from better traffic, better rankings, and more qualified leads.

We use our own custom tools to run each audit, which helps us analyze your site from more than one angle. So you’re not just getting a surface-level review but unique insights, backed by years of SEO experience.

To see what an in-depth audit can reveal about your website, consider booking our professional SEO audit services. You’ll walk away with a clear roadmap and, if needed, an expert team that’s ready to help you move forward.

Author

Andrew Shum

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.