76 Saas Marketing Statistics for 2026

Save yourself some time with the latest marketing stats related to your industry. We’ve reviewed dozens of reports from reputable online sources to provide you with up-to-date information on how to run a marketing campaign in 2026. Use them to improve your online presence and overcome your competitors with more advanced strategies.

General SaaS Statistics

SaaS industry statistics highlight the general trends, the major players in the market, and the possible risks. You can use this data to estimate the opportunities for your further business development.

1. The SaaS growth statistics predict that the global market will rise from $315.68 billion in 2026 to $1,131.51 billion by the end of 2032. (Fortune Business Insights)
2. The top 3 cloud-based software products in the 2026 G2 list are Salesforce, KnowBe4, and Asana. (G2)
3. The average annual sum spent by companies per employee on apps varies from $1,000 to $3,500. (CloudEagle)
4. By 2028, over 50% of enterprises are expected to accelerate their business processes by using cloud-based platforms. (Gartner)
5. The companies, on average, use 112 cloud-based apps. (Better Cloud)
6. The Top 5 product categories purchased include cloud-based providers, CRM, project management, data analytics, and sales intelligence. (CloudEagle)
7.  SaaS startups attracted 47% of the venture capital investments in 2023. (Demandsage)

SaaS and Audience Behavior Stats

The latest SaaS marketing statistics can help you understand your potential customers’ needs and pain points. Using this information, you can improve the ways you reach your audience to increase your conversion rates and overall revenue.

1. Over 74% of SaaS products provide their potential clients with a free trial, and this tendency keeps growing. (Userpilot)
2. SaaS companies that offer sign-ups without asking for a credit card get twice as many paying customers from the free trials. (Invesp)
3. There are nearly 54 billion SaaS customers in the US, including repeat users. (Exploding Topics)
4. SaaS companies can boost their revenue by over 25% if they increase customer retention by 5%. (HubSpot)

SaaS SEO Statistics

Before you lead your clients through all the stages of a marketing funnel, you need to reach them first. That’s where SEO for SaaS companies comes into play! The statistics provided below will help you get a better understanding of how search engine optimization can boost your online presence, leading to an increased ROI and sales level.

1. The first position in Google Search gets nearly 27.6% of all clicks. (Backlinko)
2. B2B SaaS SEO shows approximately 702% average ROI. (SeoProfy)
3. 70% of online marketing specialists believe that SEO generates more sales than PPC. (Databox)
4. The SaaS sites that segment the target audience increase organic traffic on average by 17.3% vs 11.5% for the ones without segmentation. (StrataBeat)
5. Free tools, such as ROI (Return on Investment) or TCO (Total Cost of Ownership) calculators, offered by the SaaS website can increase the number of keywords ranking organically in the Google Search top 10 on average by 24.7%. (StrataBeat)
6. The B2B SaaS sites that offer original research increased organic traffic on average by 18.7% vs. 11.2% for those that didn’t. (StrataBeat)
7. B2B SaaS companies experience an average ROI of 702% from SEO. (FirstPageSage)

SaaS Content Marketing Stats

The quality of your SaaS product plays a significant role in your business success, but you should also develop an efficient content marketing strategy to keep your rankings growing. Content can help you not only increase your online presence and attract new clients but also boost your brand awareness and authority.

1. The majority of large companies use WordPress, making it the most popular content management system in this niche. (SaaSPartners)
2. 49% of marketers prove that posting case studies is one of the most effective ways to increase sales. (Uplift Content)
3. The content marketing strategy of nearly 90% of big SaaS businesses involves generating blog posts. (SaaSPartners)
4. The ideal size of a case study post ranges between 500 and 1,000 words. (Uplift Content)
5. The content types that deliver the highest ROI include short-form videos (21%), images (19%), and live streams (16%). (Hubspot)
6. Nearly 48% of all companies have from 1 to 5 people in their marketing teams. (Swipe Files)
7. The top 3 marketing channels used by businesses include content (26%), advertising (19%), and partnerships (16%). (Swipe Files)
8. Modern digital marketing for SaaS companies involves publishing their B2B marketing case studies in three popular formats: HTML (74%), PDF (73%), and social media posts (63%). (Uplift Content)
9. 65% of companies send newsletters to their clients, making email marketing a still-popular advertising tactic in this niche. (Swipe Files)

SaaS Pay-Per-Click Statistics

Pay-per-click (PPC) is one of the popular SaaS marketing trends. This type of online advertising drives traffic to the sites once an advertiser pays a publisher every time their ad is clicked by a potential customer. However, can this method still offer your advertising effectiveness, or is it time to ignore it? Let’s find out!

1. 81% of B2B marketers use paid advertising to promote their content. (Content Marketing Institute)
2. 50% of users can’t spot the difference between paid and organic results. (Growth Scribe)
3. Four out of five B2B SaaS companies use PPC campaigns to generate leads. (Corplink)
4. PPC campaigns usually ensure 2.55% conversion rates. (Croplink)
5. 79% of all B2B SaaS companies opt for PPC to generate leads. (GrowthScribe)

SaaS Social Media Stats

The thorough analysis of the SaaS digital marketing stats also requires the review of the social media platforms that are used to promote the products and services. The statistics provided below will help you select the best channels to boost your online business and reach more potential customers.

1. The most popular social media channels with the highest ROI are Facebook (28%), Instagram (22%), and YouTube (12%). (Statista)
2. 80% of B2B leads come from LinkedIn, 13$ from X, and 7% from Facebook. (Foundation)
3. 67% of SaaS users use social media for technical support. (Synup)
4. Dynamic ads have up to 35% higher CTR potential than static ads. (Cropink)
5. 46% of SaaS companies say community building on social media is essential for their marketing activities. (Synup)
6. 27% of the social media marketing experts who didn’t use YouTube to promote their businesses in 2024 plan to do it in 2026. (HubSpot)
7. The time from Monday to Thursday between 10 a.m. and 1 p.m. is the best for posting on social media. (Sprout Social)

AI SaaS Statistics

While analyzing the industry, it’s also important to highlight the influence of AI on the niche. This technology has significantly changed the approach to the development and promotion of online products and services.

1. 42% of enterprises report having deployed AI in their business. (IBM)
2. 44% of organizations work on embedding artificial intelligence into their current apps and processes. (Forbes)
3. The AIaaS (AI-as-a-Service) market is expected to increase from $14 billion in 2024 to $72.13 billion by 2030. (Markets and Markets)
4. 72% of marketers claim that AI and automation tools like chatbots can help them deliver a personal user experience to their customers. (HubSpot)
5. 82% of companies have already implemented AI-driven features in their products. (BVP)
6. OpenAI heads the list of the biggest investments in 2024 (nearly $10 billion). (Omnius)
7. 56% of modern businesses use AI to improve their customer service. (Forbes)
8. 51% of companies opt for artificial intelligence to improve their cybersecurity and fraud management. (Forbes)
9. The interest in website builders powered by AI grew by 50% in 2024. (Hostinger)

SaaS Lead Generation Statistics

SaaS lead generation statistics will help you better understand the situation in the market and spot the techniques used by your competitors to attract clients. Further, it can help you more accurately calculate important metrics, such as the customer acquisition cost and average revenue per user.

1. A typical public SaaS company has, on average, 35,000-36,000 clients. (SaaStr)
2. The average cost per lead (CPL) for a B2B SaaS company is $310 for paid CPL and $164 for organic CPL. (FirstPageSage)
3. Content marketing generates nearly three times as many leads per dollar as traditional marketing. (Demand Metric)
4. Freemium accounts have an average 12% conversion rate, which is 140% higher than free trial conversion rates. (ProductLed)
5. Free trials that use PQLs (Product Qualified Leads) convert to paid clients on average 25% of the time. (ProductLed)
6. The average conversion rate for B2B SaaS companies is 1.1%. (FirstPageSage)
7. The top 3 lead generation strategies in the industry include leadership marketing, enterprise partnerships, and webinars. (FirstPageSage)
8. A cost per acquisition (CPA) that’s less than 25% of your customer lifetime value (CLTV) is considered good. (SaaSAcademy)

Churn Statistics in SaaS

Churn rate shows the percentage of clients who stop using the services or products of an organization over a certain period of time. Review our SaaS marketing stats to discover the main challenges, solutions, and tendencies related to this important metric.

1. The annual churn rate of SaaS companies is 5.2%. (FirstPageSage)
2. Successful businesses monitor the following customer acquisition metrics: the unique site visitors (84%), number of new signups and trials (66%), conversions to paying clients (56%), and the costs of customer acquisition (56%). (BlueTree)
3. A 4% monthly churn rate is considered to be a good benchmark for a SaaS business. (Recurly)
4. The median annual churn rate for SaaS companies that make $10 million annually is 20%. (Finance Online)
5. 55% of businesses face problems trying to manage the SaaS sprawl. (Better Cloud)
6. 52% of users have started scrutinizing a cloud-based product before making a purchase. (Better Cloud)
7. Up from 40% in 2023, 53% of businesses reported they eliminated duplicate cloud-based tools in 2024. (Better Cloud)
8. 92% of companies believe that customers who have enabled integrations are less likely to churn (Partner Fleet)
9. 60% of clients are likely to churn when a brand doesn’t deliver a personalized experience. (Loom)

SaaS Sales and Pricing Statistics

The analysis of SaaS industry trends surely wouldn’t be complete without the review of pricing. Here, you can find valuable information that can help you establish competitive prices for your services and analyze the overall condition of your sales performance.

1. 38% of the companies base their billing on actual software usage. (Invesp)
2. The most common pricing strategies dominating the market include competitor pricing (38%), value-based pricing (33%), and cost-plus pricing (30%). (HubSpot)
3. A 1% change in price optimization may potentially lead to an average boost of 11.1% in revenue. (Togai)
4. The primary success metrics for the pricing professionals include average revenue per user (34%) and annual recurring revenue (18%). (HubSpot)
5. 38% of the companies change their pricing quarterly. (HubSpot)
6. Only 8% of the businesses don’t provide their clients with free offerings. (HubSpot)
7. 8 out of 10 companies plan to leverage usage data to create more efficient pricing strategies. (DigitalRoute)

Challenges in the SaaS Industry

It’s essential to understand the major challenges in your niche if you want to overcome them efficiently. This part of our SaaS industry statistics reviews the major problems and concerns you may face while developing and promoting your digital products.

1. In 2024, 55% of companies that use SaaS solutions stated they experienced a security incident, resulting in malware, ransomware, data breaches, etc. (CSA)
2. Currently, it takes 292 days to identify and contain a cyber breach, making data security still one of the top challenges in the industry.  (IMB)
3. All SaaS companies face an average 27-day growth of the sales cycles. (Capchase)
4. 55% of IT experts say that SaaS sprawl is still challenging to manage. (Better Cloud)

Final Thoughts

Our industry analysis includes the most important pieces of information that can help you not only promote your services but also significantly improve your customer service. Using this data, your team can adjust your business process and reach higher efficiency. Moreover, you can avoid the major pitfalls and attract more clients than your competitors.

Author

Bohdan Radin

Bohdan has been an SEO analyst at SeoProfy for more than two years. He began his career in digital marketing in 2019 and has since gained experience helping scale some of the world’s leading brands in industries such as gambling and SaaS. Bohdan specializes in developing effective strategies tailored to specific regions.