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SEO Basics
White Hat SEO: What It Is & How to Get Started
Andrew Shum
Written by Andrew Shum
White Hat SEO: What It Is & How to Get Started

We’ve put together this guide to help you improve your website’s performance the right way. You’ll learn about the most effective tools and techniques...

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13 minutes read
Niche Industry Guides
The Ultimate B2B SaaS SEO Playbook: Strategies for Sustainable Growth
Andrew Shum
Written by Andrew Shum
The Ultimate B2B SaaS SEO Playbook: Strategies for Sustainable Growth

B2B SaaS comes with long sales cycles and intense competition. To get results, your strategy must go beyond ranking for keywords. It needs to align with...

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19 minutes read
SEO Basics
Duplicate Content: How to Identify and Fix It to Improve Your SEO
Andrew Shum
Written by Andrew Shum
Duplicate Content: How to Identify and Fix It to Improve Your SEO

If your website’s SEO performance isn’t hitting the mark, you might need to take a closer look at your own pages. Replicated copy could be...

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11 minutes read
Niche Industry Guides
Blogging for Lawyers: A Step-by-Step Guide to Attracting Clients Online
Andrew Shum
Written by Andrew Shum
Blogging for Lawyers: A Step-by-Step Guide to Attracting Clients Online

Creating a law firm blog transforms your website from a simple digital business card into a resource people trust, a place they return to, and ultimately,...

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18 minutes read
Niche Industry Guides
Guide to Legal Content Writing that Drives Traffic & Builds Authority
Andrew Shum
Written by Andrew Shum
Guide to Legal Content Writing that Drives Traffic & Builds Authority

This guide breaks down the strategies that help law firms improve search visibility, attract potential clients, and build authority. Learn how to create...

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15 minutes read
Niche Industry Guides
How to Get Clients as a Lawyer?
Andrew Shum
Written by Andrew Shum
How to Get Clients as a Lawyer?

A thriving legal practice requires both legal expertise and client connections. Yet, lead acquisition remains a challenging task for many law firms since...

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13 minutes read
SEO Basics
Guide to Programmatic SEO: Definition, Process & Implementation
Bohdan Radin
Written by Bohdan Radin
Guide to Programmatic SEO: Definition, Process & Implementation

Ever searched for the best places to stay in a certain city? Sites like TripAdvisor, NerdWallet, and Airbnb always show up in these searches. But they...

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21 minutes read
Niche Industry Guides
Automotive SEO: A 2025 Guide to Ranking Higher & Selling More Cars
Bohdan Radin
Written by Bohdan Radin
Automotive SEO: A 2025 Guide to Ranking Higher & Selling More Cars

Think about the last time you bought something. You’ve probably started with a simple online search, and car shoppers do the same thing. They analyze...

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20 minutes read
SEO Basics
Keyword Stuffing: How It Hurts SEO and Best Practices to Avoid It
Bohdan Radin
Written by Bohdan Radin
Keyword Stuffing: How It Hurts SEO and Best Practices to Avoid It

This comprehensive guide will help you implement keywords on your pages more effectively and avoid common pitfalls. We’ll review the negative impact...

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12 minutes read
SEO Basics
12 Advanced SEO Techniques Proved by Professionals
Andrew Shum
Written by Andrew Shum
12 Advanced SEO Techniques Proved by Professionals

Today, Google evaluates content like a user, prioritizing authority, engagement, and usability. Most websites struggle because they chase keywords without...

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17 minutes read
SEO Basics
Comprehensive SEO vs. PPC Comparison
Andrew Shum
Written by Andrew Shum
Comprehensive SEO vs. PPC Comparison

SEO and PPC have their own timelines and resource needs, and they often play different roles in the buying funnel. So, rather than wondering which one...

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16 minutes read
SEO Basics
SEO for Bing: Ultimate Guide to Trends, Ranking Factors, and Actionable Tips
Andrew Shum
Written by Andrew Shum
SEO for Bing: Ultimate Guide to Trends, Ranking Factors, and Actionable Tips

The thing that most people don’t realize is that Bing also runs Yahoo Search and Microsoft Edge and even powers AI platforms like ChatGPT. That makes...

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20 minutes read
Niche Industry Guides
Full Guide to SaaS Keyword Research
Andrew Shum
Written by Andrew Shum
Full Guide to SaaS Keyword Research

The problem with keyword research for SaaS is that most teams go straight to SEO tools. Although their data is beneficial, some of the best insights aren’t...

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20 minutes read
Link Building
13 Proven Link Building Strategies: Complete Guide to White-Hat Tactics in 2025
Andrew Shum
Written by Andrew Shum
13 Proven Link Building Strategies: Complete Guide to White-Hat Tactics in 2025

Getting backlinks is undoubtedly one of the most essential parts of any SEO strategy. Although it requires a thorough analysis, improvement of your content,...

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21 minutes read
SEO Basics
B2C SEO: Key Strategies, Tips, and Techniques
Andrew Shum
Written by Andrew Shum
B2C SEO: Key Strategies, Tips, and Techniques

There is a significant difference between managing a business-to-business and a business-to-consumer company. It’s relevant not only for the implementation...

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19 minutes read
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