Law Firm SEO Audit

Your site’s content presents your services and your expertise online, but it may also be the reason behind low rankings and few conversions. You might have crafted detailed case studies, informative articles, or service descriptions, but are they optimized correctly?

We’ll conduct a deep content analysis, checking for duplicate content and evaluating the quality of your content, its relevance, and style. After this research, we’ll suggest the best solutions for your content strategy.

Finding the right keywords for your law firm’s website is the foundation of SEO. But it’s equally important to implement them effectively, matching the user’s intent and avoiding keyword stuffing.

Our law firm SEO audit will identify if your content is optimized for the most relevant keywords and if your pages meet the search intent behind those queries. If you have not yet found those promising keywords, our keyword research services will help you determine what your potential clients are searching for.

Google and other search engines value sites that provide a good user experience, both on desktop and mobile. Thus, broken internal linking, low page speed, and other technical issues can be the real culprits behind traffic drops and low rankings.

Our in-depth technical analysis covers everything from Core Web Vitals to site architecture. Our specialists will follow a detailed technical SEO checklist to not overlook a single detail on the technical side, including website speed optimization and many other factors.

Ineffective headings, high keyword density, similar title tags, or unoptimized images can negatively impact your on-page search engine optimization. What’s more, a poor internal linking structure and unoptimized URLs can frustrate your site’s visitors.

We thoroughly audit your on-page SEO, analyzing keyword clusters and individual pages to see what’s working and what’s not. Thanks to our in-house tools, we’ll determine your on-page score and lay the foundation for meta-tag optimization and content creation.

Off-page optimization should also be part of your website’s SEO and overall legal marketing. Link building and management are key to increasing your site’s authority: if many unreliable sites link to your practice, Google will not regard your site highly.

To make sure your website has an effective backlink profile, we’ll perform an extensive backlink analysis, evaluating the quality and relevance of your backlinks. We’ll provide you with a list of recommendations for developing a link building strategy that will give you an edge over other law firms.

Whether you are a personal injury lawyer working in one city or a growing law firm promoting services in several locations, local optimization is a must. Our local SEO audit will evaluate how well your pages target clients in the necessary areas.

We’ll analyze your Google Business Profile, local keywords, and citations and mentions in local directories, among other factors. If your site is not getting the attention of the right people from the right places, we’ll help you start driving local traffic and cases directly to your law firm.

If you work in a highly competitive field or an area saturated with legal businesses, you’ll have to put in a lot of effort to outperform your competitors. And what’s important is that your competitors in search results may be different from what you imagine.

As your friends, SeoProfy will keep your enemies closer by analyzing the strengths and weaknesses of the law firms you compete with. We’ll cross-examine their link strategy, site structure, and content to gain insights that can help you get more clients.

Your site deserves its own unique SEO strategy. However, this strategy should be based on real data, your site’s performance, and your competitors’ actions. Not to mention, this plan should be regularly updated for it to remain effective.

When we are done auditing your site, you will have a list of recommendations to create the right strategy or elevate your current one to new heights. Basically, we’ll give you a comprehensive SEO checklist that will help you make all the necessary adjustments and start improving your online visibility.