Jeweler SEO: 9 Ways to Get More Organic Traffic to Your Jewelry Store

In this article, you’ll learn how to use jewelry website SEO to achieve the best results for your store. Keep reading to find useful tips and practices that will help you rank higher on Google.

What are the benefits of SEO for jewelry?

Jewelry SEO is the process of optimizing your store to rank higher on Google. It includes strategies like keyword research, link building, and improving the technical aspects of your site.

Optimizing your jewelry business can bring in a lot of benefits. Let’s take a look at some of them:

Organic traffic

SEO for jewelers helps your store appear at the top of search results when people look for items like “silver bracelet” or “diamond ring.” This means more potential customers will visit your site.

Increased sales

Good search engine optimization helps people find your products online. More visitors to your jewelry website means a higher chance of converting those visits into sales.

Website authority

Quality content, backlinks, and improvements in user experience can signal to search engines that your site is trustworthy. This can lead to better rankings and higher website authority for your store.

Brand awareness

When you optimize your website for jewelry-related keywords, you become more visible in search results. This helps more people discover and recommend your brand to others.

Long-term growth

SEO for a jewelry store leads to long-term results. Even after you’ve optimized your site, it continues to bring in visitors over time and offers sustainable growth for your business.

The best jewelry SEO practices

If you want to achieve the best SEO results for your jewelry business, you’ll need the right SEO strategy in place. That’s why we’ve made a list of the best search engine optimization practices to improve your site’s ranking. Let’s explore each of them in more detail:

Optimize your website for keywords

Keywords are super important for jewelry websites. They help people find your business when they are looking for your products. For example, if someone wants to buy “custom jewelry” or “engagement rings,” you want your website to appear in search listings.

Let’s take a look at the statistics from Ahrefs below. The keyword “gold earrings” has a search volume of 31,000 per month. Out of these, the potential traffic is around 6,800 visitors if you rank well for this keyword. With a Keyword Difficulty (KD) of 10, it’s fairly easy to rank well for it.

Based on this example, you can see that optimizing for this keyword could attract a good number of potential customers to your website.

Here are a few tips on how your jewelry businesses can use this data:

• Target keywords with high traffic volume. This can bring more visitors to your website. You can use keyword research tools like Ahrefs to find such keywords.
• Start with keywords that have a lower difficulty score. These keywords are easier to rank for and can help you get noticed faster.
• Use related topics and questions to create content around popular keywords. For example, you can write blog posts about “how to style earrings” or “best earrings for sensitive ears.”

Using the right jewelry SEO keywords can improve your search engine rankings and help you get more prospects to your site. At SeoProfy, we specialize in keyword research services tailored for businesses like yours. We’ll help you find the most relevant keywords to achieve the best results for your store.

Improve your Core Web Vitals (CWV)

Core Web Vitals (CWV) are key metrics that help Google understand how user-friendly your jewelry site is. They measure how fast your site loads, how smoothly it works, and how stable it feels for your visitors. If your site does well in these areas, you have a better chance to rank higher.

In the screenshot below, you can see what these metrics look like in PageSpeed Insights.

Here’s a short explanation of these metrics:

• First Contentful Paint (FCP): It shows how quickly the first piece of content (like text or an image) appears on your site. The sooner something shows up, the better the results for your jewelry website SEO.
• Total Blocking Time (TBT): This metric explains how long it takes for your site to respond to clicks and other actions. Shorter times mean your site is easier to use.
• Speed Index: With the help of this metric, you can check how quickly all the content on your page is displayed. A lower Speed Index means your content appears faster, which is good for your CWV.
• Largest Contentful Paint (LCP): It measures how fast the biggest part of your page (like a big image or heading) loads. Faster is better.
• Cumulative Layout Shift (CLS): This metric shows how much a webpage’s content moves around while loading. A high CLS means lots of shifts, which can lead to bad user experience.

It’s important to know that Google prefers websites with strong Core Web Vitals (CWV) scores. So, keeping these metrics in good shape is a smart move to improve SEO for jewelry websites. This way, your visitors will have a smooth and enjoyable experience with your jewelry business online, which can lead to more people buying from you.

Make sure your jewelry website is mobile-friendly

Google uses a mobile-first approach for ranking websites. This means it looks at how well your site performs on mobile devices before considering the desktop version. Therefore, it’s important to optimize your website to make it mobile-friendly.

To check your site’s mobile performance, you can use tools like Google’s Mobile-Friendly Test or Google Search Console. Here’s a screenshot of what this metric looks like in Search Console:

Based on the screenshot data, we see that 134 URLs have major issues that could negatively affect the mobile-friendliness of our site. For effective jewelry store SEO, it’s best to fix these URLs first before addressing other areas that need improvement.

Here are a few more tips to make your site mobile-friendly:

• Keep the menus on your site easy to use and avoid complicated dropdowns.
• Compress your site images for fast loading.
• Make sure your site has a responsive design and adapts to different screen sizes.
• Regularly check how your site performs on various mobile devices.

These tips will help you improve your SEO for jewelers and also provide a better shopping experience for your customers.

Optimize for local SEO

Local SEO helps local businesses attract customers to their physical store. For example, if someone searches for “jewelry store near me,” your store can appear in local search and on Google Maps. This visibility can encourage more people to visit your store and make a purchase.

In the screenshot below, you can see how local jewelry businesses show up on Google Maps. This section helps users find nearby businesses when they’re looking for specific products or services. If your store isn’t optimized for local SEO searches, you might not show up in these Map Pack results, causing you to miss out on potential customers.

Here’s a step-by-step process to boost your rankings in both regular search results and the Map Pack:

1. Create a Google Business Profile. Go to google.com/business and set up your profile. Add details like your address, hours, and phone number.
2. Add customer reviews. Ask your happy customers to leave reviews on Google. Positive reviews can add social proof to your business and improve your jewelry SEO.
3. Target local keywords. Include your city or neighborhood in your website’s titles, meta descriptions, and content. For example, you can use “best handmade jewelry in New York” in your meta description.

If you want to get even more local customers for your jewelry store, check out our ecommerce SEO services. We specialize in optimizing product listings for jewelry websites so you can attract more buyers and boost your sales.

Work with off-page SEO

Off-page SEO relies on activities outside your website to improve your rankings. It involves different tactics, like link building, social media marketing, and guest blogging. However, two of the most important ranking factors in off-page SEO are domain authority and backlinks. Let’s discuss them in more detail:

Domain Authority

Domain authority shows how trustworthy and authoritative your website is within your industry or niche. A high domain authority is one of the key factors that influence your rankings on Google.

That’s why, in link building, it’s not about the number of links but their quality and strength. If your backlinks come from reputable and authoritative sources, search engines will view your site as more credible and trustworthy.

Backlinks

Backlinks are links from other websites that point to your site. They act like endorsements and tell search engines that your content is valuable and relevant for your visitors. More high-quality backlinks usually lead to better results for your jewelry SEO.

In the screenshot below, you can see the backlink statistics for a highly authoritative website.

This site has 479 thousand backlinks from 10,100 referring domains. Referring domains are the unique websites that link to your site. For example, if the same website links to you twice, it still counts as one referring domain.

According to Ahrefs, the more backlinks and referring domains you have, the more your traffic will grow.

Here’s what it looks like in practice for a jewelry store. In the screenshot below, you can see that as the number of referring domains (blue line) grows, the organic traffic (orange line) also starts to increase:

Here are some helpful tips to boost your SEO for jewelry business and gain more backlinks:

• Create valuable content that other websites want to link to. You can share interesting stats about jewelry or offer tips on how to take care of silver earrings, for example.
• Write articles for other reputable sites in your industry. You can use Google operators to find sites that are looking for writers in your niche.
• Network with industry influencers and collaborate with them on jewelry content.

On-page optimization

On-page SEO means optimizing your website content to make it more relevant for both search engines and visitors. It includes practices like title tag optimization, adding internal links, and improving your website structure. With on-page SEO for jewelry brands, you help search engines understand your content better and show it to the right audience.

Let’s take a look at the key elements of on-page optimization:

Meta tags

Meta tags are divided into meta title and meta description. A meta title, or title tag, is the text that shows up in search results and tells people the topic of your page. The meta description is a short summary of the page that appears below the title in search results.

Schema Markup

This is a special piece of code that helps search engines understand your content better. It adds extra details to your search results, like reviews or prices.

Heading structure

Headings organize your content and make it easier for people to skim through. They also help search engines understand your content, which can boost your jewelry SEO. They are divided into:

H1: The main heading of your page. It should clearly state what the page is about and include important keywords.

H2, H3, H4: These subheadings break up your content into sections. They make your page easier to read and help with structuring your content.

URL structure

URL structure refers to how web addresses are set up. Good URL structure should be simple, descriptive, and include relevant keywords.

Technical SEO optimization

Technical SEO focuses on improving the technical aspects of your site to help Google understand and index it properly. It involves checking your website speed, removing duplicate content, and optimizing the structure of your site.

Let’s take a look at the key elements of technical SEO for jewelers:

Sitemap

A sitemap is a file on your website that lists all your pages. It helps search engines like Google find and understand the content of your site.

Robots.txt

This file tells search engines which pages to visit and which to skip. It keeps low-priority or duplicate pages out of search results, which influences your jewelry SEO.

Canonicals

Canonical tags help with duplicate content. They point Google bots to the main version of a page. If you have similar pages, like different product options, canonical tags make sure the right page gets attention.

You can use Google Analytics to track your technical optimization metrics and identify slow-loading pages or pages with high bounce rates. This will allow you to address these issues and offer a better user experience.

Improve your SERM

When people search for jewelry, they often check reviews and ratings. If they find unanswered negative reviews, it can result in a loss of potential customers. That’s why it’s important for jewelry businesses to keep an eye on their reputation online.

Search engine reputation management (SERM) is the process of monitoring online reviews to maintain a positive brand image. Here is how to work with SERM to achieve the best results for your jewelry SEO:

• Monitor your brand image: Regularly check what people are saying about your store on Google and other review sites. You can use tools like Google Alerts to stay updated.
• Respond to reviews: Always reply to reviews, even the negative ones. Thank satisfied customers and address any complaints politely and professionally.
• Update your listings: Make sure your Google Business Profile and other local listings are up to date. Include good photos, accurate information, and relevant keywords.
• Engage on social media: Stay active on social media and share updates, promotions, and behind-the-scenes content. This helps you connect with your audience and improve your jewelry SEO.

Publish SEO-optimized blog articles

A blog is a great way to bring more traffic to your jewelry website. When you write often about relevant topics, it helps establish you as a trusted source in the jewelry industry. This boosts your credibility and makes visitors more likely to view you as an expert.

However, creating content alone isn’t enough. You need to find the best SEO keywords for jewelry and build your content around those keywords.

For example, the screenshot below shows that the keyword “types of earrings” has a traffic potential of 1,400 and a difficulty score of 2. This means targeting this keyword could be an easy way to rank and attract relevant traffic to your jewelry site.

Here are some additional SEO tips for a jewelry store blog:

• Use tools to find the best keywords: Before creating content, you can use an SEO tool like Ahrefs to identify keywords with high traffic potential and low competition.
• Analyze competitors: Look at the keywords and topics your competitors use to get inspiration for your content.
• Create valuable content: Make sure you create helpful content for your users and avoid keyword stuffing.
• Update regularly: Keep your content fresh and relevant to reflect the latest trends and information.

Final thoughts on jewelry websites SEO

Jeweler SEO can make a big difference for your store. It’s a smart investment that will help your business grow and stand out in the competitive jewelry industry. With the SEO practices shared in this article, you’ll be well on your way to higher rankings and better sales.

If you need any help with your search engine optimization efforts, our SEO agency is always there to help. We specialize in SEO services that bring measurable results for our clients. Reach out to us today, and let’s discuss how we can help you improve your jewelry SEO.

Author

Andrew Shum

Andrew is the Head of SEO at SeoProfy. He has been involved in search engine optimization since 2016, gaining practical SEO experience across various niches and countries.