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SEO Basics

SEO Basics
20 Common SEO Myths You Need to Stop Believing for Better Rankings
Andrew Shum
Written by Andrew Shum
20 Common SEO Myths You Need to Stop Believing for Better Rankings

In SEO, understanding what’s fact and what’s fiction can save you time and money. This guide will give you clear answers so you can stop second-guessing...

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18 minutes read
SEO Basics
Organic vs. Paid Search: Key Differences and Impact on Business Growth
Andrew Shum
Written by Andrew Shum
Organic vs. Paid Search: Key Differences and Impact on Business Growth

The challenge lies in finding the right balance. The downside of going too extreme in search engine marketing is that you could either burn your budget...

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19 minutes read
SEO Basics
SEO vs SEA: Key Differences and How They Work
Andrew Shum
Written by Andrew Shum
SEO vs SEA: Key Differences and How They Work

The main difference between SEO and SEA is that SEO builds organic visibility over time, while SEA delivers quick, targeted results through paid ads. In...

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13 minutes read
SEO Basics
Why Is My Organic Traffic Down Suddenly? Key Causes and Solutions
Andrew Shum
Written by Andrew Shum
Why Is My Organic Traffic Down Suddenly? Key Causes and Solutions

Fortunately, you’re not alone. You’d probably find “how to fix drop in organic traffic” to be among the most popular search queries every time...

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16 minutes read
SEO Basics
ROI of SEO: How to Measure SEO ROI?
Andrew Shum
Written by Andrew Shum
ROI of SEO: How to Measure SEO ROI?

What does this calculation entail? It involves tracking your organic traffic, conversions, and, ultimately, the revenue that comes from it. By doing this,...

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14 minutes read
SEO Basics
How to Create an SEO Content Strategy in 10 Steps
Andrew Shum
Written by Andrew Shum
How to Create an SEO Content Strategy in 10 Steps

Great copy is one of the best ways to draw in more potential customers, build trust, and show your expertise. If you feel like your current efforts don’t...

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16 minutes read
SEO Basics
How to Choose Keywords for SEO: A Step-by-Step Guide
Andrew Shum
Written by Andrew Shum
How to Choose Keywords for SEO: A Step-by-Step Guide

Keywords are the foundation of any SEO campaign. They can help you drive more of that valuable traffic to your site and improve rankings. But if you don’t...

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18 minutes read
SEO Basics
How to Migrate Website Without Losing SEO?
Andrew Shum
Written by Andrew Shum
How to Migrate Website Without Losing SEO?

In this guide, we’ll walk you through every step to ensure a smooth and successful migration without compromising your SEO efforts. Key takeaways: Understand...

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15 minutes read
SEO Basics
How to Outsource SEO: A Comprehensive Guide
Andrew Shum
Written by Andrew Shum
How to Outsource SEO: A Comprehensive Guide

Successful SEO strategies often require the right expertise, which business owners might not always have. That’s why outsourcing SEO services to...

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14 minutes read
SEO Basics
How to Run a Successful SEO Campaign in 2025?
Khrystyna Dzhumaryk
How to Run a Successful SEO Campaign in 2025?

You might have already tried adding relevant keywords to your pages or asking other websites to link back to yours, which is a good start. But do you know...

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15 minutes read
SEO Basics
SEO Results: How to Track & Measure SEO Performance
Andrew Shum
Written by Andrew Shum
SEO Results: How to Track & Measure SEO Performance

Many SEO guides emphasize metrics like backlinks and domain authority as key indicators of success. While these are important, a truly comprehensive approach...

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18 minutes read
SEO Basics
How Much Does SEO Cost in 2025?
Andrew Shum
Written by Andrew Shum
How Much Does SEO Cost in 2025?

When you consider investing in SEO for your business, you might wonder, “How much does SEO cost?” and “Why does SEO cost so much?” These are valid...

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16 minutes read
SEO Basics
How Long Does SEO Take to Work?
Andrew Shum
Written by Andrew Shum
How Long Does SEO Take to Work?

However, this timeline can vary depending on your niche and industry. For instance, local SEO businesses may see initial results within 3-4 months. For...

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13 minutes read
SEO Basics
Top 15 Questions to Ask Before Hiring Your SEO Agency
Andrew Shum
Written by Andrew Shum
Top 15 Questions to Ask Before Hiring Your SEO Agency

However, it’s better to clarify as much information as possible before you start your cooperation. How can you make sure that you won’t be disappointed...

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9 minutes read
SEO Basics
Is SEO Worth It in 2025? A Grounded Evaluation
Andrew Shum
Written by Andrew Shum
Is SEO Worth It in 2025? A Grounded Evaluation

The value of SEO lies in a constructive, long-term approach. Search engine optimization lets you build digital assets that will keep delivering results...

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14 minutes read
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