Bohdan Radin
Posted by Bohdan Radin

Ecommerce SEO Trends and Strategies for 2025

18 minutes read

The eCommerce SEO trends point to one clear direction: put your customers first. While SEO techniques still matter, Google favors web pages that actually help people. You need to create content your customers love and then optimize it for search engines, not the other way around.

The eCommerce world is changing fast. People are increasingly turning to voice search. Augmented reality is affecting shopping experiences. AI is making everything way faster and more personalized. In this article, we’ll show you the latest eCommerce SEO tendencies and strategies to help your online store thrive in 2025.

Key takeaways:

  • Quality content and technical expertise are the cornerstones of sustainable SEO strategies.
  • Voice search optimization requires adapting to conversational long-tail keywords and natural language patterns.
  • E-E-A-T (experience, expertise, authoritativeness, trustworthiness) is crucial for content quality in Google’s eyes.
  • Mobile optimization is particularly critical in APAC markets, as smartphone usage often exceeds six hours per day in certain countries.
  • AI-generated content is acceptable to Google as long as it’s high-quality, original, and demonstrates expertise.
  • The importance of visual and video searches is growing with tools like Google Lens and video content.
  • Structured data implementation helps search engines understand and display your content more effectively.
  • Crawl budget management is more complex when it comes to headless CMS systems.
  • Evergreen content provides long-term value yet requires minimal updates.

Key Drivers of Change in eCommerce SEO

Key Drivers of Change in eCommerce

What’s pushing eCommerce SEO forward in 2025? It’s not just new Google updates (although they’re defining). Let’s look at the major forces that are transforming how online stores get found in search results.

Data-Driven SEO

Google’s ranking systems analyze billions of web pages every single second. They assess hundreds of signals to decide which gets the top spot. This means one thing: you can’t just guess what will work; your SEO efforts should be based on data. Specific information like clicks, searches, and sales should be the building blocks of your strategy.

Data-Driven SEO Workflow

Data-driven SEO is about using all kinds of numbers and statistics to improve your rankings. This covers:

  • Your website data (visitors, time spent on the page, conversions)
  • Search data (what people are searching for)
  • Market data (what your competitors are doing)
  • Customer behavior data (how people find and buy products)
  • Search engine data (how Google ranks different pages).

With the right knowledge, you can:

  • Dedicate your time to changes that bring real results
  • Spend your budget where it matters most
  • Stay ahead of market trends
  • Understand what your successful competitors are doing right
  • Stop prioritizing ineffective SEO tactics.

Let’s take a look at this idea through the lens of data-driven link building, an essential aspect of SEO. With data in hand, you’ll know exactly which websites to approach and what makes them say yes.

Before reaching out for links to 1,000 random sites, you could evaluate who links to your competitors and analyze their link strategies.

Analyze link strategies before reaching out for links to sites

Some websites may cooperate with companies like yours quite often, while others never do. You’ll see which websites frequently update their content, which ones add new links, and which ones ignore outreach. This way, you can aim for 100 reputable sources that are most likely to link to your content.

Most importantly, data-driven approaches should be incorporated into all parts of your SEO strategy, including regular reviews and monitoring. For example, with weekly performance reviews, you may find pages with high traffic but low sales or worthwhile content that’s losing rankings, and this is how you’ll be able to fix what’s not working and play to your strengths.

At first, tracking and analyzing your SEO data with tools like Google Analytics might feel like a never-ending chore. But just wait until you start reaping the benefits: higher rankings for your top products, more organic traffic, better conversion rates, and lower customer acquisition costs.

Let’s Create a Data-Driven SEO Strategy

No more uncertainty about what might work. Get clear insights into what contributes to your eCommerce success. Here’s what we can do for you:

  • Discover your most profitable keywords with high search volume
  • Track your competitors’ strategies and find gaps you can take advantage of
  • Build a natural backlink profile and improve search rankings.
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Voice Search Optimization

A new report, “Talking Technology” by Voices, a top voice-over marketplace, showed that 81% of people in the U.S. use voice assistants in their everyday tasks. Recent SEO statistics also demonstrate that 58% of Americans aged 25-34 use voice search features daily, and almost 8.9 million customers bought health and beauty products with the help of voice assistants.

Does this spell the end for regular, text-based SEO? Not at all. Voice search just gives online retailers a new way to reach customers — those who’d rather speak than type.

The main idea here is to make your content sound like a conversation. This brings us to long-tail keywords — longer, more specific phrases typically used in voice search queries.

In fact, this keyword type is a win-win for both voice and text search. In voice search, they match natural speech patterns. In text, they tend to show more specific search intent since they’re more detailed. Plus, long-tail keywords usually have less competition than short keywords.

Let’s see the difference:

  • Short keyword: “blender”
  • Text long-tail: “portable smoothie blender rechargeable battery dishwasher safe”
  • Voice long-tail: “which portable blender is best for making smoothies and can go in the dishwasher”

How else can you use this search trend to your advantage? FAQ pages and sections are a must in your strategy. When people use voice search, they ask full questions like the ones you can have in your FAQs. Your customer service team deals with these every day in emails, chats, phone calls, and social media comments. Previous customer interactions are gold mines of useful questions to include in your FAQs.

Voice search brings another opportunity — local searches. People can also use voice assistants to look for something nearby. For these search queries, Google’s algorithm pulls answers from business profiles. Therefore, make sure your company’s address, phone number, category, and business hours are accurate.

In addition, when someone asks, “Best coffee shops in Atlanta?” Google considers ratings and reviews. That’s why asking your happy customers to give feedback about their experiences is always a good idea.

Voice Search Optimization

To make sure your eCommerce SEO campaign targets these opportunities, it’s important to find the right keyword ideas from the start. Tools like Google Keyword Planner and Ahrefs can assist you in your eCommerce keyword research. If you want to learn more, we’ve covered keyword research extensively in our SEO guide for eCommerce with practical examples.

Visual and Video Search

Most SEO guides focus on text search, and voice search has been around for a while, but there is a new player stepping into the game: video and visual search. Sometimes, you see something you want to buy, but you’ve only got a picture of it. Google Lens and Pinterest Lens help find stores that sell similar items, and many retailers optimize their eCommerce sites for these apps.

Visual and Video Search

You can do this too and bring extra customers to your store. Start by using high-quality images. They should be clear and bright and show your products from different angles. And prioritize detailed alt text that describes the product’s brand, model, size, and other key features. It’s added to images in your website’s code, and here’s what it looks like:

Only then will Google be able to recognize what you sell and match someone’s image to your offerings. Good image optimization can also help your pages stand out above the usual search engine results pages.

Video content also opens up different ranking opportunities. A product video can pop up in standard search, video search, and YouTube search. Plus, videos on your eCommerce product pages can keep visitors engaged longer, which is always a positive signal to Google that your content is helpful.

E-E-A-T and Sustainability

Google keeps raising its content standards. In 2022, they added “experience” to their already strict E-A-T guidelines, making it E-E-A-T (experience, expertise, authoritativeness, and trustworthiness).

Now, it’s not enough to just be expert, authoritative, and trustworthy, you should also have first-hand knowledge in your field, not just expertise (which is more about formal qualifications). So, the “experience” component focuses on the content creator’s own journey in their specific niche.

So, what does this mean for eCommerce? You need to show your team’s experience wherever possible. You can include their stories in your “about us” page, add author bios that highlight their practical skills, or prove they understand the industry like the back of their hand in blog posts.

You can take a step further and add even more value to your content by focusing on sustainability. According to McKinsey and NielsenIQ, over five years, sales of ESG-related products increased by 28%, while sales of regular products — only by 20%. ESG stands for environmental, social, and governance factors, which determine how sustainable a company is.

Is your brand eco-friendly? Do you have even a handful of sustainable products? You’re missing out if you don’t show that off on your website. Create content and use keywords related to sustainability that people are actually searching for, like “eco-friendly products” or “sustainable shopping.” This will help you connect with buyers who care about making a positive impact on the planet.

Augmented Reality (AR) Content

The perks of AR for sales are clear — shoppers can see how furniture fits in their room, check if makeup matches their skin tone, or try on clothes virtually. This helps them feel more confident about their choices and means fewer returns for stores. But what can AR bring to your SEO?

Well, it can boost your traffic. When you include AR content, Google shows a “View in 3D” or “View in your space” button next to your items. This makes your listing bigger and catches more eyes compared to regular ones.

Augmented Reality (AR) ContentAR features on page

Also, just like with videos, AR features can keep people on your page longer. When users interact with 3D models, they spend more time on your website, which tells search engines that your web pages are worth top positions.

Interact with 3D models on website

Technical SEO Innovations

A strong technical foundation is a must for online stores. Here are the technical SEO trends that will be important for your eCommerce success in 2025.

Structured Data

Structured data, also known as schema markup, is a special code that makes it easier for Google to identify various product aspects, like prices and reviews, and then place this information in the search results. Each piece of data is displayed in a specific way because structured data guides Google on what the information is and how it should be displayed (for instance, price ranges or stars for ratings).

Structured Data

Several types of structured data are particularly important to eCommerce businesses:

  • Organization: Shares business details like logos, contact information, and company policies. It helps search engines understand key facts about the business.
  • Product and ProductGroup: Tells search engines about products — their descriptions, prices, availability, and variations.
  • BreadcrumbList: Shows the structure of a website. It helps search engines understand how pages link to each other and improve how navigation looks in search results.
  • Review: Indicates customer reviews and ratings. When implemented, products can appear with star ratings directly in search results.
  • VideoObject: Helps product demonstrations pop up in search results.
  • LocalBusiness: Shares locations, opening hours, and contact details.

So, when an eCommerce website correctly implements structured data, Google can generate snippets — search results that show extra information about your brand or a particular product. This makes potential buyers way more likely to check out your online store.

Crawl Budget Management

These days, online stores are moving towards headless CMS systems, where content management and content display happen separately. Content travels through APIs to show up on various platforms like websites, apps, and more.

Crawl Budget Management

This setup brings new challenges for SEO, especially when it comes to the crawl budget.

Google has to check millions of websites, so it can’t spend a lot of time on yours. That’s why every site has a crawl budget, which is the number of pages Google scans in a certain time frame.

Since headless CMS content is spread out in different places, creates multiple URLs, and updates via various APIs, search engines have to work with all that in a short amount of time.

The basic crawl management rules are the same — you need Google to find your key pages and ignore the technical ones. But when it comes to a headless CMS, it’s a bit trickier due to more moving parts to manage. That’s why it’s worth working with an eCommerce SEO company that understands these technical challenges.

After all, things change all the time in eCommerce — you add new products, adjust prices, and update stock levels. Wise crawl budget management will ensure search engines notice these changes and help shoppers find your latest offerings in search.

Optimization of Core Web Vitals

Google cares about how users experience the sites they find in Google search, and Core Web Vitals are its way of measuring this. These are metrics that focus on three key aspects of your website performance: page speed, responsiveness, and visual stability.

Let’s break them down:

  • Largest Contentful Paint (LCP) measures how quickly your primary content becomes visible. Google wants it to show up within 2.5 seconds. If it takes longer, visitors might simply leave.
  • Interaction to Next Paint (INP) assesses how quickly your website reacts when users engage with it. Buttons need to function, menus should expand, and forms need to respond within 200 milliseconds. Slow responses frustrate users.
  • Cumulative Layout Shift (CLS) evaluates whether elements change position during page loading. You know that annoying moment when you’re about to click something and the page suddenly shifts? Google keeps an eye on this and wants it to happen as little as possible (a CLS score must be less than 0.1).

These metrics are instrumental for both SEO and sales. Fast, responsive, and stable pages not only rank better in search engine results but also keep shoppers happy. Google offers tools, like Search Console reports and PageSpeed Insights, to help you check your performance.

Content Strategies for 2025

User behavior is changing, AI tech is advancing, and search engines constantly adjust their algorithms. But content creators face timeless questions: what to write and how to write it well. Here are some suggestions from SeoProfy.

Evergreen Content

You’ve probably heard the saying, “Don’t sell products, sell an experience.” In our context, this means providing more than just straightforward commercial messages. Why not mix sales content and useful resources? Here, evergreen content can be especially useful.

Evergreen content remains handy for ages. Guides such as “How to Pick the Perfect Running Shoes” continue to assist shoppers year after year.

Here are some great evergreen eCommerce content ideas:

  • Thorough buying guides to help customers select the right product
  • Detailed care and maintenance instructions
  • Expert advice on product selection
  • In-depth size and fit guides.

Product and category pages always need updating with fresh items and prices, but evergreen content keeps its value with just a few upgrades. What’s more, it brings steady search traffic, helps shoppers make smarter choices, and shows search engines that your site has real worth, not only aims to sell. Plus, when shoppers find useful information on your site, they’re more likely to trust your eCommerce store when they’re ready to buy.

AI-Generated Content

AI tools have changed the way marketers approach content creation. But what’s Google’s take on content made by AI? The quick answer: it cares about quality, not how it’s produced. Content has to be helpful, original, and trustworthy (remember E-E-A-T?).

AI can lend a hand in writing product descriptions, crafting buying guides, or generating answers for FAQs. But you need to make sure each piece presents truthful and helpful information about your products.

What Google is totally against is any manipulative tactics. Lately, there’s been a surge in mass AI-generated guest posts. Some companies use AI to create hundreds of articles, post them on different websites, and stuff them with backlinks to their stores.

Google has made it clear that this goes against their rules. Using AI or any form of automation just to game search rankings breaks its spam policies. Google’s systems are designed to detect and punish such behaviors.

Regional and Market Insights

Different markets play by different rules online. Some regions prefer certain search engines. Others have unique ways of browsing and buying.

Let’s discuss two important aspects: first, Asia-Pacific, which is among the fastest-growing digital markets in the world, and then the local SEO strategies that can be effective in any area.

Asia-Pacific Growth

If you do business in Asia-Pacific or plan to start, get ready for mobile SEO improvements in 2025 and beyond. The use of mobile internet in this area is rapidly expanding.

Almost 80% of people in Asia-Pacific used smartphones in 2023, which is a significant increase from 64% in 2019. By 2030, over 90% will use smartphones.

Plus, in developed APAC markets, it’s expected that 95% of connections will run on super-fast 5G networks by 2030. So, since 5G is about to be the norm, you’ll need to make sure your website is optimized for speedy mobile experiences.

Also, keep in mind that different countries have their favorite search engines. Google rules in Japan, while Yahoo accounts for 9.52% (as of November 2024). Things are pretty different in South Korea, where Google (47.1%) and the local Naver (45.31%) are basically in a two-horse race.

Furthermore, It’s essential to know that content presentation can significantly vary across APAC markets. For instance, Japanese users usually prefer to scroll through all the information on one page instead of clicking around to different pages.

Another key SEO aspect for APAC markets is determining if your site needs to be multilingual, multi-regional, or both. A multilingual site has relevant content in several languages, while a multi-regional site is aimed at users from specific countries.

Overall, the differences across APAC markets are pretty deep, and you should understand these specifics and distinctions to succeed.

Local SEO

Those little details in the search highlight something bigger about local SEO. Particularly, that local SEO matters, since there can be subtle differences even in nearby cities.

If you want your local SEO to work well, you need a proper technical setup. Your website should have specific elements to show both search engines and customers that you’re relevant to local searches.

For instance, think about your website structure. Each location needs its own special page with unique content. URLs should be clear and based on location. And don’t forget to use the right markups on your pages so search engines know exactly where you are.

Local SEO

In general, make sure your local content includes:

  • Local language, dialect, or slang (depending on your target audience’s preferences)
  • Local deals and unique offers
  • Location-based FAQ pages
  • Local customer testimonials
  • Location-specific social media feeds
  • Local delivery/service area
  • Partnerships with local businesses
  • Area-based pricing, if applicable
  • Area-specific opening hours and holiday schedules
  • Local regulations or restrictions relevant to your business
  • Detailed directions and parking information
  • Local job opportunities
  • Links to community resources.

SEO tools like Semrush’s Market Explorer can help you understand your specific market. You can see who your local competitors are and even identify the slang locals use in their searches.

Next Steps: Preparing for Future Updates

So, what’s next? eCommerce SEO trends shift fast, but you can still build a great foundation to stay resilient.

Enhance Content Quality

Thinking about a smart bet for the future? Invest in content, and you won’t regret it. Quality content serves multiple purposes — it educates your audience, helps sell your products, and provides important clues for search algorithms through relevant keywords.

Just remember to back up your claims, cite reliable sources, and bring in expert opinions to improve your E-E-A-T. This way, your content becomes valuable for both your readers and search engines.

Invest in Technical SEO

Fast loading, a neat site layout, and a mobile-friendly design aren’t just good for boosting search visibility and keyword rankings. They create a better user experience, which leads to more sales and return visits.

The ideal tech setup runs in the background. Users shouldn’t even know it’s there; they should just feel the smooth, quick experience. Meanwhile, search engines get clear signals about your site’s structure and content.

Stay Agile and Informed

So, here’s our final piece of advice. Above all, stay alert for eCommerce SEO trends, since even a tiny shift can have a significant impact on your organic search visibility.

Changes can come from many directions:

  • Search engine updates
  • New devices affecting people’s search habits and preferences
  • AI tools transforming content creation and search
  • User expectations regarding website experience
  • New competitors entering your market.

But if you have strong content and a solid technical setup, you’ll be in a good position to handle anything.

Lastly, follow the industry news, and don’t forget to analyze the algorithm changes whenever updates are introduced. Monitoring SEO communities is an effective way to stay on track with the developments in the field.

The best eCommerce SEO strategy is built to stand the test of time, and that’s exactly what SeoProfy offers. Contact us and find out how we can help you generate consistent traffic no matter what comes next.

Author
Bohdan Radin
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Bohdan has been an SEO analyst at SeoProfy for more than two years. He began his career in digital marketing in 2019 and has since gained experience helping scale some of the world’s leading brands in industries such as gambling and SaaS. Bohdan specializes in developing effective strategies tailored to specific regions.

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