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Andrew Shum Head of SEO SeoProfy

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

How to Hire a Skilled SEO Expert for Your Needs?
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

The right SEO professional can significantly enhance your online presence. They will help you reach the top spots in Google, attract organic traffic, and convert visitors into paying customers. But choose the wrong one, and...

14 minutes read
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Blogging for Lawyers: A Step-by-Step Guide to Attracting Clients Online
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Creating a law firm blog transforms your website from a simple digital business card into a resource people trust, a place they return to, and ultimately, the reason they choose your firm. After all, for 70% of users, a well-written...

18 minutes read
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Duplicate Content: How to Identify and Fix It to Improve Your SEO
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

If your website’s SEO performance isn’t hitting the mark, you might need to take a closer look at your own pages. Replicated copy could be hiding there. SeoProfy won’t let it happen. In this guide, we explore...

11 minutes read
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The Ultimate B2B SaaS SEO Playbook: Strategies for Sustainable Growth
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

B2B SaaS comes with long sales cycles and intense competition. To get results, your strategy must go beyond ranking for keywords. It needs to align with how your audience researches, compares, and decides. In this guide to...

19 minutes read
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Is SEO Cost-Effective? How to Boost ROI from Organic Search
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

The key to cost-effective SEO is strategy. Investing in the right keywords, optimizing content for search intent, and improving technical performance can drive consistent traffic at a fraction of the cost of paid advertising....

17 minutes read
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Ultimate Guide to International SEO
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

In our guide, we’ll show you a step-by-step process on how to launch an international SEO campaign. We’ll also share the best practices on how to structure your site, optimize for local searches, and avoid the...

22 minutes read
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The Truth About Pay-for-Performance SEO any Business Should Know
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Key Takeaways: Pay-for-performance SEO lets you pay only when your website achieves specific goals. Some pay-for-performance SEO providers may focus on low-value keywords, which results in rankings that don’t add...

12 minutes read
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Franchise SEO: How to Rank Higher in Local Search Results
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Franchises deal with issues that independent businesses don’t, from duplicate content to internal competition. This is why SEO for franchise needs a unique approach. We’ll go over the common mistakes holding back your...

23 minutes read
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White Hat SEO: What It Is & How to Get Started
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

We’ve put together this guide to help you improve your website’s performance the right way. You’ll learn about the most effective tools and techniques that can boost your rankings without risking penalties or damaging...

13 minutes read
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