Andrew Shum

SEO and PPC have their own timelines and resource needs, and they often play different roles in the buying funnel. So, rather than wondering which one is better overall, it’s smart to ask the question of which strategy...

Today, Google evaluates content like a user, prioritizing authority, engagement, and usability. Most websites struggle because they chase keywords without understanding intent, buy backlinks instead of earning authority,...

A thriving legal practice requires both legal expertise and client connections. Yet, lead acquisition remains a challenging task for many law firms since it’s not always clear where to start and which marketing channel...

This guide breaks down the strategies that help law firms improve search visibility, attract potential clients, and build authority. Learn how to create content that aligns with SEO goals and turns website visitors into leads. Key...

The right SEO professional can significantly enhance your online presence. They will help you reach the top spots in Google, attract organic traffic, and convert visitors into paying customers. But choose the wrong one, and...

Creating a law firm blog transforms your website from a simple digital business card into a resource people trust, a place they return to, and ultimately, the reason they choose your firm. After all, for 70% of users, a well-written...

If your website’s SEO performance isn’t hitting the mark, you might need to take a closer look at your own pages. Replicated copy could be hiding there. SeoProfy won’t let it happen. In this guide, we explore...

B2B SaaS comes with long sales cycles and intense competition. To get results, your strategy must go beyond ranking for keywords. It needs to align with how your audience researches, compares, and decides. In this guide to...

The key to cost-effective SEO is strategy. Investing in the right keywords, optimizing content for search intent, and improving technical performance can drive consistent traffic at a fraction of the cost of paid advertising....