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Andrew Shum Head of SEO SeoProfy

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

115 Digital Marketing Statistics for 2025
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Social media proliferation, fast AI development, and many more factors impact buyer behavior and, thus, the tactics marketers use to attract and satisfy their potential and current clients. If you’re wondering, “What’s...

23 minutes read
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38 Best Law Firm Marketing Tools
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

With the latest law firm marketing tools, you can automate repetitive tasks, get insights about what’s working, and make smart decisions about where to invest your marketing budget next. We’ve categorized the best...

21 minutes read
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13 Proven Link Building Strategies: Complete Guide to White-Hat Tactics in 2025
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Getting backlinks is undoubtedly one of the most essential parts of any SEO strategy. Although it requires a thorough analysis, improvement of your content, and significant outreach efforts, the results you’ll get are undoubtedly...

21 minutes read
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Best SaaS Link Building Strategies and Methods
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

But links do not appear out of nowhere. No one rushes to connect to a young brand. And if you do not have outreach experience or a solid strategy, the process can turn into an endless loop with no progress. This SaaS link...

24 minutes read
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Full Guide to SaaS Keyword Research
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

The problem with keyword research for SaaS is that most teams go straight to SEO tools. Although their data is beneficial, some of the best insights aren’t in search volume reports. They’re in your sales calls, customer...

20 minutes read
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Technical SEO for SaaS: A Full Guide
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

This SaaS technical SEO guide is for the teams and business owners who want to keep their SEO performance on track. It includes a checklist to help you review your site and a set of clear, useful steps to help improve speed,...

22 minutes read
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SEO for Bing: Ultimate Guide to Trends, Ranking Factors, and Actionable Tips
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

The thing that most people don’t realize is that Bing also runs Yahoo Search and Microsoft Edge and even powers AI platforms like ChatGPT. That makes its reach much bigger than you might expect. In this guide, we’ll share...

20 minutes read
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How to Increase Organic Traffic to Your Website?
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

A lot of website owners face this issue: money and effort invested, but users aren’t showing up. A solid SEO strategy is exactly what you need to get more organic traffic. Let’s take a look at the approaches you can start...

18 minutes read
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Local SEO for Small Business: A Complete Guide to Ranking Higher
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Every day, countless potential customers search online for products and services. The main question is: are you appearing in their searches? If your website isn’t optimized, the chances are low. But with the best practices...

16 minutes read
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