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andrew shum

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

How to Get Clients as a Lawyer?
andrew shum
Written by Andrew Shum

A thriving legal practice requires both legal expertise and client connections. Yet, lead acquisition remains a challenging task for many law firms since it’s not always clear where to start and which marketing channel...

13 minutes read
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Guide to Legal Content Writing that Drives Traffic & Builds Authority
andrew shum
Written by Andrew Shum

This guide breaks down the strategies that help law firms improve search visibility, attract potential clients, and build authority. Learn how to create content that aligns with SEO goals and turns website visitors into leads. Key...

15 minutes read
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How to Hire a Skilled SEO Expert for Your Needs?
andrew shum
Written by Andrew Shum

The right SEO professional can significantly enhance your online presence. They will help you reach the top spots in Google, attract organic traffic, and convert visitors into paying customers. But choose the wrong one, and...

14 minutes read
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Blogging for Lawyers: A Step-by-Step Guide to Attracting Clients Online
andrew shum
Written by Andrew Shum

Creating a law firm blog transforms your website from a simple digital business card into a resource people trust, a place they return to, and ultimately, the reason they choose your firm. After all, for 70% of users, a well-written...

18 minutes read
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Duplicate Content: How to Identify and Fix It to Improve Your SEO
andrew shum
Written by Andrew Shum

If your website’s SEO performance isn’t hitting the mark, you might need to take a closer look at your own pages. Replicated copy could be hiding there. SeoProfy won’t let it happen. In this guide, we explore...

11 minutes read
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The Ultimate B2B SaaS SEO Playbook: Strategies for Sustainable Growth
andrew shum
Written by Andrew Shum

B2B SaaS comes with long sales cycles and intense competition. To get results, your strategy must go beyond ranking for keywords. It needs to align with how your audience researches, compares, and decides. In this guide to...

19 minutes read
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Is SEO Cost-Effective? How to Boost ROI from Organic Search
andrew shum
Written by Andrew Shum

The key to cost-effective SEO is strategy. Investing in the right keywords, optimizing content for search intent, and improving technical performance can drive consistent traffic at a fraction of the cost of paid advertising....

17 minutes read
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Ultimate Guide to International SEO
andrew shum
Written by Andrew Shum

In our guide, we’ll show you a step-by-step process on how to launch an international SEO campaign. We’ll also share the best practices on how to structure your site, optimize for local searches, and avoid the...

22 minutes read
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The Truth About Pay-for-Performance SEO any Business Should Know
andrew shum
Written by Andrew Shum

Key Takeaways: Pay-for-performance SEO lets you pay only when your website achieves specific goals. Some pay-for-performance SEO providers may focus on low-value keywords, which results in rankings that don’t add...

12 minutes read
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