Andrew Shum

Localization SEO involves understanding the unique search behaviors, cultural references, and preferences of your target markets. This means adjusting keywords, content, website structure, and technical elements. With this...

So many things have already been said about the best marketing channels and their effectiveness. But beyond the decision on the most successful marketing strategy, what matters (and often becomes a critical factor) is how...

Many great lawyers stay stuck not because they lack talent, but because they’re buried in the daily grind—handling intake, chasing leads, and managing chaos. Meanwhile, firms with strong systems continue to grow, even...

This bundle of efficient practices will help you reach prospective customers in any corner of the world and inspire them to purchase your services or products. Moreover, SEO will help you establish an authoritative brand,...

In this guide, we’ll share with you nine actionable steps on how to choose the right keywords for your strategy. You’ll learn about both paid and free tools you can use in this process and get advanced tips on...

Search engine optimization (SEO) can help you increase your company’s presence in search results and Google Maps, outranking your competitors and increasing revenue. In our local SEO guide, you’ll find the most efficient...

Too few keywords and search engines might miss your topic focus. Too many and you risk Google penalties. In this expert guide, our team clarifies the optimal density based on different aspects. We also explain why keyword...

In this guide, you’ll learn tips on how to create SaaS content that draws in potential customers at different stages of the buyer’s journey. We’ll also share publication types that work best for attracting...

When you’re looking to hire an SEO expert, you’ll see a pretty wide range of attorney SEO rates. Some options start at around $1,000 a month, while others can go over $20,000. So, what should your firm expect...