Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.
- SEO Strategy Development
- Ecommerce SEO
- Team Management
- SEO Analytics & Reporting
- International SEO
Recent Articles

A lot of website owners face this issue: money and effort invested, but users aren’t showing up. A solid SEO strategy is exactly what you need to get more organic traffic. Let’s take a look at the approaches you can start...

Every day, countless potential customers search online for products and services. The main question is: are you appearing in their searches? If your website isn’t optimized, the chances are low. But with the best practices...

But where do you get these links? Should you submit your site to legal directories? Write guest articles? Ask for mentions? We’ll give you answers to all these questions in today’s guide. If you want more cases...

SEO and PPC have their own timelines and resource needs, and they often play different roles in the buying funnel. So, rather than wondering which one is better overall, it’s smart to ask the question of which strategy...

Today, Google evaluates content like a user, prioritizing authority, engagement, and usability. Most websites struggle because they chase keywords without understanding intent, buy backlinks instead of earning authority,...

Clutch and other platforms list hundreds of agencies. Some truly understand legal marketing, while others rely on generic strategies. This guide features the best law firm SEO companies that know how to work with YMYL content,...

A thriving legal practice requires both legal expertise and client connections. Yet, lead acquisition remains a challenging task for many law firms since it’s not always clear where to start and which marketing channel...

This guide breaks down the strategies that help law firms improve search visibility, attract potential clients, and build authority. Learn how to create content that aligns with SEO goals and turns website visitors into leads. Key...

The right SEO professional can significantly enhance your online presence. They will help you reach the top spots in Google, attract organic traffic, and convert visitors into paying customers. But choose the wrong one, and...