Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.
- SEO Strategy Development
- Ecommerce SEO
- Team Management
- SEO Analytics & Reporting
- International SEO
Recent Articles

A thriving legal practice requires both legal expertise and client connections. Yet, lead acquisition remains a challenging task for many law firms since it’s not always clear where to start and which marketing channel...

This guide breaks down the strategies that help law firms improve search visibility, attract potential clients, and build authority. Learn how to create content that aligns with SEO goals and turns website visitors into leads. Key...

The right SEO professional can significantly enhance your online presence. They will help you reach the top spots in Google, attract organic traffic, and convert visitors into paying customers. But choose the wrong one, and...

Creating a law firm blog transforms your website from a simple digital business card into a resource people trust, a place they return to, and ultimately, the reason they choose your firm. After all, for 70% of users, a well-written...

If your website’s SEO performance isn’t hitting the mark, you might need to take a closer look at your own pages. Replicated copy could be hiding there. SeoProfy won’t let it happen. In this guide, we explore...

B2B SaaS comes with long sales cycles and intense competition. To get results, your strategy must go beyond ranking for keywords. It needs to align with how your audience researches, compares, and decides. In this guide to...

The key to cost-effective SEO is strategy. Investing in the right keywords, optimizing content for search intent, and improving technical performance can drive consistent traffic at a fraction of the cost of paid advertising....

In our guide, we’ll show you a step-by-step process on how to launch an international SEO campaign. We’ll also share the best practices on how to structure your site, optimize for local searches, and avoid the...

Key Takeaways: Pay-for-performance SEO lets you pay only when your website achieves specific goals. Some pay-for-performance SEO providers may focus on low-value keywords, which results in rankings that don’t add...