Andrew Shum

There is a significant difference between managing a business-to-business and a business-to-consumer company. It’s relevant not only for the implementation of marketing techniques but also for search engine optimization....

The answer isn’t always black and white. Sometimes AI content can save hours of work and still perform well. Other times, when it’s too generic or doesn’t align with what search engines prioritize, it might not meet...

Links from local sites act as a trust signal. They improve your rankings and help you surpass competitors in search results. Want to know how to get local backlinks? In this article, we’ve gathered only those tactics that...

Affordable SEO is that middle ground where strategy meets value. It’s not about quick tricks or inflated promises — it’s about getting the core essentials done right, within a realistic budget. Consider smarter keyword...

Your site can attract relevant traffic even during your product testing or pre-launch phase. This SEO guide for startups explains how to start by building pages that target early-intent keywords, optimizing your structure,...

Social media proliferation, fast AI development, and many more factors impact buyer behavior and, thus, the tactics marketers use to attract and satisfy their potential and current clients. If you’re wondering, “What’s...

With the latest law firm marketing tools, you can automate repetitive tasks, get insights about what’s working, and make smart decisions about where to invest your marketing budget next. We’ve categorized the best...

Getting backlinks is undoubtedly one of the most essential parts of any SEO strategy. Although it requires a thorough analysis, improvement of your content, and significant outreach efforts, the results you’ll get are undoubtedly...

But links do not appear out of nowhere. No one rushes to connect to a young brand. And if you do not have outreach experience or a solid strategy, the process can turn into an endless loop with no progress. This SaaS link...