Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.
- SEO Strategy Development
- Ecommerce SEO
- Team Management
- SEO Analytics & Reporting
- International SEO
Recent Articles

In this guide, we’ll share with you nine actionable steps on how to choose the right keywords for your strategy. You’ll learn about both paid and free tools you can use in this process and get advanced tips on...

Search engine optimization (SEO) can help you increase your company’s presence in search results and Google Maps, outranking your competitors and increasing revenue. In our local SEO guide, you’ll find the most efficient...

Too few keywords and search engines might miss your topic focus. Too many and you risk Google penalties. In this expert guide, our team clarifies the optimal density based on different aspects. We also explain why keyword...

In this guide, you’ll learn tips on how to create SaaS content that draws in potential customers at different stages of the buyer’s journey. We’ll also share publication types that work best for attracting...

When you’re looking to hire an SEO expert, you’ll see a pretty wide range of attorney SEO rates. Some options start at around $1,000 a month, while others can go over $20,000. So, what should your firm expect...

Google wants more than a pin on the map. It looks at structured data, NAP consistency, page speed, and mobile-friendliness. If these technical SEO elements are off, your listing can quietly disappear — even if everything...

Our insights will help you to evaluate the overall condition of the industry, its trends, and the behavior of modern buyers. Further, using this information, you can prepare your business for the upcoming challenges and implement...

There is a significant difference between managing a business-to-business and a business-to-consumer company. It’s relevant not only for the implementation of marketing techniques but also for search engine optimization....

The answer isn’t always black and white. Sometimes AI content can save hours of work and still perform well. Other times, when it’s too generic or doesn’t align with what search engines prioritize, it might not meet...