Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.
- SEO Strategy Development
- Ecommerce SEO
- Team Management
- SEO Analytics & Reporting
- International SEO
Recent Articles

We’ve seen firsthand how much impact that visibility can have. For one of our clients in the legal niche, we ran a full audit and rebuilt their SEO strategy as part of our personal injury lawyer SEO services. A few months...

In this guide, we’ll walk through what makes a good international backlink, how to adapt outreach strategies for different countries, which risks to avoid, and what actually works based on current SEO practices. So, if...

Nonetheless, it’s not so easy to find the terms that balance between low competition and satisfying search volume. Luckily, our comprehensive step-by-step guide offers ultimate tips that will boost your online presence...

This guide walks you through how to create realistic SEO forecasts using methods that actually work, tools you can trust, and data you already have. Use it to build a strong case for investment, plan your next quarter with...

Bing was launched in 2009 as a competitor to Google. While Google maintains a market share of roughly 89%, Bing has established itself as a sizable player in the search space. In 2023, it integrated AI into its system successfully....

Localization SEO involves understanding the unique search behaviors, cultural references, and preferences of your target markets. This means adjusting keywords, content, website structure, and technical elements. With this...

So many things have already been said about the best marketing channels and their effectiveness. But beyond the decision on the most successful marketing strategy, what matters (and often becomes a critical factor) is how...

In 2025, brands need more than just good writing — they need smart strategy, creative execution, and consistent delivery. That’s where top content creation agencies come in. They help businesses craft assets that rank,...

In this guide, we’ll explain what Google’s AI-generated summaries are and how they can affect your traffic. You’ll also find practical tips to rank in AI Overviews and ways to adapt your SEO strategy for this new layer...