Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.
- SEO Strategy Development
- Ecommerce SEO
- Team Management
- SEO Analytics & Reporting
- International SEO
Recent Articles

Unlike mainstream marketing, SEO for luxury brands isn’t about volume — it’s about exclusivity, perception, and positioning. In 2025, high-end clients expect digital experiences that reflect premium craftsmanship. This...

This guide helps you find keywords for local SEO that match buyers’ search intent, filter out irrelevant phrases, and build content that drives both traffic and action. Stop guessing and start speaking the way your market...

This guide explains how to do it safely and effectively. Learn what to expect from a reliable partner, how to spot red flags early, and what KPIs prove value. We’ll help you make smarter choices, avoid wasted budget,...

Nowadays, most homebuyers start their search online, turning to search engines before speaking to an agent. It doesn’t matter if they’re browsing property listings, researching neighborhoods, or comparing real...

It’s easy to panic when your site doesn’t show up. Maybe it’s brand new, maybe it’s been live for months — but if Google’s ignoring it, so is your audience. The truth? Search engines follow a checklist of technical,...

A strong SEO strategy helps these companies appear in front of potential clients at the right moment — when they’re searching for tech services, software solutions, or trusted IT providers — building both visibility...

We’ve seen firsthand how much impact that visibility can have. For one of our clients in the legal niche, we ran a full audit and rebuilt their SEO strategy as part of our personal injury lawyer SEO services. A few months...

In this guide, we’ll walk through what makes a good international backlink, how to adapt outreach strategies for different countries, which risks to avoid, and what actually works based on current SEO practices. So, if...

Nonetheless, it’s not so easy to find the terms that balance between low competition and satisfying search volume. Luckily, our comprehensive step-by-step guide offers ultimate tips that will boost your online presence...