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Andrew Shum Head of SEO SeoProfy

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

LLM SEO: 8 Strategies for Businesses’ Visibility in AI Platforms
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

This article breaks down the top strategies you can use to increase brand presence in LLM results. We will cover formatting, relevant entity use, citations, and content depth so you can adapt without starting from scratch. Why...

22 minutes read
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SEO for Family Lawyers: A Detailed Guide to Get More Clients
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Legal keywords are among the most competitive in search engine results. You’re often up against dozens of local firms targeting the same queries. To win, you need an effective strategy that will help you succeed in...

17 minutes read
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SEO for Retail Companies: Comprehensive Guide
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Nonetheless, implementing certain SEO techniques remains highly challenging for online retailers, as they must optimize hundreds or even thousands of product pages. So, is it possible to achieve high search result rankings...

16 minutes read
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SEO Conversion Rates: From Traffic into Real Business Results
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

In the article, you’ll learn how to calculate conversion rate, choose the right metrics, and track actions that move your business forward. We’ll cover how to spot underperforming pages, compare your numbers to industry...

19 minutes read
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10 Top SEO Companies: Detailed Comparison
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

In each description, you’ll find client feedback, case studies, and the SEO services they specialize in. All of this will help you make a more informed choice about who to work with. Top 10 SEO Companies in 2025 Company Industries Rating Services Price 1. SeoProfy SaaS,...

13 minutes read
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How to Build an SEO Roadmap That Works?
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

This guide outlines how to build an SEO roadmap that supports execution: from audits and prioritization to ownership and iteration. You’ll find practical steps and tools to plan SEO work that drives results. Key Takeaways: A...

14 minutes read
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SEO Guide for Beauty Brands: From Keywords to Conversions
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

In the US, beauty care items consistently appear among the top online shopping choices across demographics. The opportunity is massive if your site is optimized to catch it. This guide walks you through long-term SEO strategies...

20 minutes read
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SEO for Luxury Brands: Guide for Getting Traffic and Sales
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

Unlike mainstream marketing, SEO for luxury brands isn’t about volume — it’s about exclusivity, perception, and positioning. In 2025, high-end clients expect digital experiences that reflect premium craftsmanship. This...

13 minutes read
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The Step-by-Step Local Keyword Research Guide
Andrew Shum Head of SEO SeoProfy
Written by Andrew Shum

This guide helps you find keywords for local SEO that match buyers’ search intent, filter out irrelevant phrases, and build content that drives both traffic and action. Stop guessing and start speaking the way your market...

15 minutes read
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