407-610-2417
andrew shum

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

10 Top SEO Companies: Detailed Comparison
andrew shum
Written by Andrew Shum

In each description, you’ll find client feedback, case studies, and the SEO services they specialize in. All of this will help you make a more informed choice about who to work with. Top 10 SEO Companies in 2025 Company Industries Rating Services Price 1. SeoProfy SaaS,...

13 minutes read
Read more
How to Build an SEO Roadmap That Works?
andrew shum
Written by Andrew Shum

This guide outlines how to build an SEO roadmap that supports execution: from audits and prioritization to ownership and iteration. You’ll find practical steps and tools to plan SEO work that drives results. Key Takeaways: A...

14 minutes read
Read more
SEO Guide for Beauty Brands: From Keywords to Conversions
andrew shum
Written by Andrew Shum

In the US, beauty care items consistently appear among the top online shopping choices across demographics. The opportunity is massive if your site is optimized to catch it. This guide walks you through long-term SEO strategies...

20 minutes read
Read more
SEO for Luxury Brands: Guide for Getting Traffic and Sales
andrew shum
Written by Andrew Shum

Unlike mainstream marketing, SEO for luxury brands isn’t about volume — it’s about exclusivity, perception, and positioning. In 2025, high-end clients expect digital experiences that reflect premium craftsmanship. This...

13 minutes read
Read more
The Step-by-Step Local Keyword Research Guide
andrew shum
Written by Andrew Shum

This guide helps you find keywords for local SEO that match buyers’ search intent, filter out irrelevant phrases, and build content that drives both traffic and action. Stop guessing and start speaking the way your market...

15 minutes read
Read more
How to Outsource Link Building: Cut Costs, Scale Faster, and Get Better Results
andrew shum
Written by Andrew Shum

This guide explains how to do it safely and effectively. Learn what to expect from a reliable partner, how to spot red flags early, and what KPIs prove value. We’ll help you make smarter choices, avoid wasted budget,...

17 minutes read
Read more
Real Estate SEO: Actionable Strategies and Tips
andrew shum
Written by Andrew Shum

Nowadays, most homebuyers start their search online, turning to search engines before speaking to an agent. It doesn’t matter if they’re browsing property listings, researching neighborhoods, or comparing real...

16 minutes read
Read more
Website Not Showing Up on Google? 16 Reasons and Ways to Fix
andrew shum
Written by Andrew Shum

It’s easy to panic when your site doesn’t show up. Maybe it’s brand new, maybe it’s been live for months — but if Google’s ignoring it, so is your audience. The truth? Search engines follow a checklist of technical,...

15 minutes read
Read more
SEO for IT companies: 6 Tips That Drive Results
andrew shum
Written by Andrew Shum

A strong SEO strategy helps these companies appear in front of potential clients at the right moment — when they’re searching for tech services, software solutions, or trusted IT providers — building both visibility...

15 minutes read
Read more