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andrew shum

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

10 Top-Rated Link Building Companies for 2025
andrew shum
Written by Andrew Shum

In this article, we’ve reviewed 10 link building agencies we believe are worth your attention in 2025. You’ll be able to see what services they offer, the industries they work in, their pricing models, Clutch ratings...

16 minutes read
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How to Do a Content Audit: Step-by-Step Checklist
andrew shum
Written by Andrew Shum

This article walks you through the full process of a content audit. You’ll learn how to evaluate your current content, find gaps, remove what’s holding you back, and build a site that’s easier to rank and easier to...

25 minutes read
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ChatGPT Statistics and Trends 2025
andrew shum
Written by Andrew Shum

Launched in November 2022, this groundbreaking software forever changed the internet and all modern industries, including SEO. Millions of users and businesses have adopted various GPT (Generative Pre-trained Transformer)...

20 minutes read
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Key AI Marketing Statistics and Trends in 2025
andrew shum
Written by Andrew Shum

Marketers use these technologies for content creation, strategic planning, keyword research, and other aspects to future-proof their strategies. The main use is to automate repetitive marketing tasks and provide real-time...

15 minutes read
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Top 15 Search Engine Marketing (SEM) Companies in 2025
andrew shum
Written by Andrew Shum

To deal with this complexity, many businesses decide to work with search engine marketing agencies that already have the necessary skills, experience, and, more importantly, the tools to run successful campaigns. For this...

17 minutes read
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Top 12 Content Marketing Agencies Worth Your Budget in 2025
andrew shum
Written by Andrew Shum

We used our experience to review the strongest agencies, looking at years of experience, pricing, team size, quality of service, and more. The result is this list of the top content marketing agencies that actually deliver,...

16 minutes read
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Multilingual Link Building: The Complete Guide For 2025
andrew shum
Written by Andrew Shum

However, international link building isn’t easy: you need outreach contacts in each country, time to vet local platforms, and sometimes even trusted contractors who understand the market. Add to that cultural differences,...

21 minutes read
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B2B ecommerce SEO: What It Is and How It Differs from Traditional SEO
andrew shum
Written by Andrew Shum

Ranking on Google isn’t just a vanity metric — it decides whether buyers ever find you. Only 9% of users scroll to the bottom of page one, leaving brands outside the top results invisible to over 90% of potential clients....

18 minutes read
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SEO Audit Pricing: How Much Does an SEO Audit Cost in 2025?
andrew shum
Written by Andrew Shum

Of course, you can also do an audit yourself or get it done for “free”. Still, it might not be as comprehensive as the ones that are provided as a separate service. Since a handful of details influence the cost, you’ll...

11 minutes read
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