Andrew Shum

However, international link building isn’t easy: you need outreach contacts in each country, time to vet local platforms, and sometimes even trusted contractors who understand the market. Add to that cultural differences,...

Ranking on Google isn’t just a vanity metric — it decides whether buyers ever find you. Only 9% of users scroll to the bottom of page one, leaving brands outside the top results invisible to over 90% of potential clients....

Of course, you can also do an audit yourself or get it done for “free”. Still, it might not be as comprehensive as the ones that are provided as a separate service. Since a handful of details influence the cost, you’ll...

ChatGPT now serves over 485 million users and is one of the fastest-growing search engines in B2B. People use it to get personalized recommendations for all kinds of products and services. As more users turn to this AI model,...

High-quality, unique content optimized for your audience’s needs can help you establish your brand’s identity and achieve your business goals. But it’s not enough to just generate tons of unhelpful texts — you...

This article breaks down the top strategies you can use to increase brand presence in LLM results. We will cover formatting, relevant entity use, citations, and content depth so you can adapt without starting from scratch. Why...

Legal keywords are among the most competitive in search engine results. You’re often up against dozens of local firms targeting the same queries. To win, you need an effective strategy that will help you succeed in...

Nonetheless, implementing certain SEO techniques remains highly challenging for online retailers, as they must optimize hundreds or even thousands of product pages. So, is it possible to achieve high search result rankings...

In the article, you’ll learn how to calculate conversion rate, choose the right metrics, and track actions that move your business forward. We’ll cover how to spot underperforming pages, compare your numbers to industry...