Insurance SEO Services

Want to grow your insurance agency online and attract more policyholders? With SeoProfy, you can get expert insurance SEO.

We specialize in SEO services for insurance companies and help them rank higher in search results, connect with local clients, and drive more leads. Start improving your visibility today.

insurance seo
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+480%
Average return on investment
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300K
Insurance clients monthly organic traffic

Proven insurance SEO services to drive more leads

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Higher rankings

Thanks to SeoProfy, our organic traffic increased by 50%, and our keywords now rank in the top 30. Their team kept in touch via email and messaging apps, shared regular updates, and consistently delivered high-quality work on schedule.

Artem Tarasenko
CEO, Nonbank
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More high-quality traffic

We applied their recommendations, and our website’s growth trend improved. Monthly clicks increased by 26%, impressions rose by 21%, and organic traffic grew by 13%.

David Ivaniuk
CEO, Licensing & Credentialing Company
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More sales

The team at SeoProfy is highly professional and follows the best SEO practices. Their campaigns increased our search engine visibility by 64%, grew sales by 40%, and reduced our bounce rate by 12%.

Anonymous
CEO, Everest

Why is SEO important for insurance agencies?

The first place your clients go to when looking for insurance agencies is most likely Google, and SEO is what helps you show up in their search engine results and improve your online visibility.

But that’s not the only reason why search engine optimization is important. Investing in expert insurance agency SEO services like the ones offered by SeoProfy also enables you to:

  • Appear in local searches and attract nearby clients
  • Build trust and show expertise to potential prospects
  • Reach high-intent insurance leads who are ready to buy

Additionally, the insurance industry is highly competitive, but with a well-planned SEO strategy, you will be able to rise above the competition and draw in more leads and policyholders to your business.

Award-winning insurance SEO company

SeoProfy is a data-driven company specializing in SEO for insurance brokers and independent agents. Our strategies are based on industry insights and cutting-edge data analysis techniques to enhance your online presence.

Through meticulous SEO audits, competitor research, and content creation, we optimize your website for better visibility. Furthermore, we strengthen your backlink profile to boost your website’s authority. But that’s not all.

Our agency also offers:

  • Custom strategies based on your goals
  • Regulatory expertise in insurance industry
  • Proprietary tools built by experts
We work with companies from:
inc 5000

SeoProfy’s insurance SEO services

We offer a comprehensive suite of services, all tailored to SEO for insurance agents:

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Content creation

Helpful content that answers your clients’ questions about policies, claims, and coverage shows that your business is trustworthy and reliable. It also positions your website as a go-to source for insurance advice and attracts more high-intent visitors.

Our SEO experts will review your current strategy and help you create web content that is not only factually accurate, well-researched, and expertly written but also optimized for search engines, so you can see more targeted traffic and conversions.

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Technical SEO

Certain technical issues can slow down your performance and negatively influence the user experience on your site. These include server errors or broken links that lead visitors and search engines to dead ends and result in lost traffic or lower rankings.

Our team will run a detailed audit and analyze multiple aspects of your site, such as speed, UX, links, and crawlability of your pages. We’ll find and fix any problems so that search engines can index your site and visitors have a nice experience.

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Keyword research

Sifting through keywords can be time-consuming, but that’s an important task in SEO for an insurance company. Without this step, your website won’t show up in relevant searches, and your prospects simply won’t find your insurance business online.

We’ll use tools like Ahrefs and our in-house software to research and evaluate relevant terms for your business. Our experts will then choose the best short-tail and long-tail keywords and add them organically to your site structure and to your content.

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On-page SEO

Ranking well starts with on-page optimization — your site’s structure, meta tags, images, web pages, and internal linking. Each of these elements needs to work together and include your target keywords to make your insurance website easy to find.

Our team of insurance agency SEO professionals will work on all the mentioned on-page areas. They’ll make sure your site has logical navigation, clear CTAs, and strategically placed internal links for better performance and higher click-through rates.

Link building

Your site’s credibility in the eyes of search engines is bolstered through backlinking, which involves getting other authoritative websites to link to you. These outbound links remain one of the main ranking factors, so you need to have them in your strategy.

We will find backlink opportunities from websites relevant to your niche and map out a strategy on how to get mentions from them. High-quality backlinks will improve your authority, rankings, and drive more traffic to your insurance services.

Local SEO

Insurance buyers often search for agents in their specific location. They also check online reviews and research local directories to find the best option. If your agency doesn’t appear there, you risk losing those potential clients to your competitors.

Our local SEO services help you rank higher in location-based searches and on Google Maps. We optimize your Google Business Profile, add local keywords, and manage listings on platforms like Yelp to help clients find and contact you for coverage.

Data-driven insurance SEO strategies

We deliver results, not empty promises.

We all know that ranking on the first page of Google in just one month isn’t realistic. SEO for insurance agents is a long-term investment — but the good news is, the results build over time.

Here’s how we make sure you see progress:

First, we conduct a detailed audit to analyze your site’s structure, content, and technical performance. We also identify what’s holding you back and uncover opportunities to improve insurance SEO. Then, we create a customized plan based on data to help you see better rankings, more visits, and higher sales.

Hire the top insurance SEO experts

Looking to boost your insurance business’s online visibility? Look no further! Our SEO company  is your trusted partner with the top SEO experts. Our seasoned professionals specialize in:

  • Optimizing your insurance website
  • Increasing the number of visitors
  • Improving search engine rankings.

Don’t miss out on potential customers. Contact us today and watch your online presence soar.

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Track your progress every week

Here’s how we’ll keep in touch:

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Weekly reports

Every Monday, our insurance SEO agency will send you a list of tasks planned for the week. On Fridays, we’ll follow up to review the progress.

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Weekly sprint calls

Weekly updates will be discussed via Zoom or Google Meet calls with your team. You can use this time for consulting, to ask any questions, raise any concerns, or give feedback about the progress.

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Diversity of messengers

A group chat hosted on one of the Messenger apps (be it Telegram, WhatsApp, or Slack) will ensure you’re in touch with our experts at all times.

Full transparency from the get-go

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Fair and clear quotes

A fair, clear, and honest quote from the beginning of our working partnership ensures that you aren’t surprised by hidden fees. Our costs are calculated fairly and honestly, no matter how big your budget is.

We don't sugar-coat it

We take pride in our victories, regardless of their scale, while also recognizing and sharing our setbacks. If our plans are not unfolding as expected, we will keep you informed about the situation and outline our strategies for addressing it. Most importantly, our focus is on finding solutions and resolving issues, ensuring that there is always a path forward even when delivering unfavorable updates.

We know our limitations

If we don’t believe we can meet your expectations, you’ll know right away.. Our insurance SEO company will help you devise more realistic goals, and then our team will get to work achieving them.

Our SEO process at SeoProfy

The first call

We’ll get to know one another during an initial 30-minute call between your team and our SEO consultant. During this call, we’ll learn more about your current digital marketing strategy and discuss the potential insurance SEO services you might need.

Thorough research

We always start with an SEO audit, which is where we take a deep dive into your current site, competitors, company, goals, and specific business needs. We gather everything we need to know.

Time to strategize

Once we have all this information, we get to work brainstorming and crafting effective SEO strategies for your site. We come out of this phase with a solid idea of how to move forward.

Devise a workflow

To consistently meet deadlines and not miss a beat, an organized workflow needs to be arranged. Our skilled SEO management professionals at SeoProfy will oversee this process.

Form your team

Based on your unique goals and needs, we will build a team of insurance SEO professionals for your project. They will dedicate their best efforts to improving your online presence.

Review the progress weekly

Through consistent communication and total transparency, you’ll be kept up-to-date every step of the way as your campaign progresses. No insurance agent gets left behind.

Get your customized insurance SEO strategy

At SeoProfy, we understand that there is no one-size-fits-all approach. Generic solutions can only bring you mediocre results, if any. That’s why we create custom SEO strategies tailored to your insurance agency’s goals, market, and location.

We’ve worked with multiple regulated industries before and know how to make sure your site is compliant with standards. From audits to workflows, we handle every aspect of SEO for insurance agents to increase your visibility and drive more leads.

victor karpenko

It’s time to do insurance SEO the right way!

Here’s what you stand to gain from SEO for insurance agencies:

  • More organic traffic to your site
  • Higher rankings for valuable keywords
  • More insurance clients
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FAQ

SEO for insurance agents is a cost-effective marketing strategy that offers plenty of benefits. The biggest one is that it puts your business right in front of a potential audience when they are searching on Google and other major search engines.

SEO experts optimize your site, make it faster, and fill it with helpful content. As a result, more people can learn about your business, see your expertise, and choose to work with you. Additionally, with local SEO strategies, independent insurance agents can benefit from better visibility in their area and attract more visitors nearby.

The cost of an insurance industry SEO will differ depending on whether you need national SEO services or a local optimization strategy. Agencies targeting a broader, country-wide audience will be looking at $7,000–9,000, while for local brokers, the final cost might be around $2,500.

The key strategies that can bring in the most results in local SEO for insurance agents are as follows:

  • Website optimization with location-specific keywords
  • Locally targeted content marketing
  • Google Business Profile management
  • Directory listings in relevant platforms

The duration of an insurance SEO campaign will vary based on the services and extent of research required, as well as the goals your campaign needs to achieve. Measurable outcomes in search results for SEO for insurance companies are typically seen within a span of 3 to 6 months.

Trust SeoProfy's experts to optimize your SEO strategy and see your website improve in search engine rankings.

It’s time to take your insurance search engine optimization seriously and recognize the profound impact it can have on your business’s growth. Don’t fall behind your competition – contact us to boost your SEO efforts today.

Victor Karpenko