iGaming SEO Agency
- Attract qualified traffic
- Get more registrations and deposits
- Keep growing your rankings
We partnered with SeoProfy on some interesting projects in competitive markets and were extremely pleased with the results.
88 REVIEWS
iGaming SEO services focused on your results
SeoProfy is here to play the SEO game with a full house hand, boosting your rankings and increasing the number of loyal clients. Thus, you will experience not only the growth of positions in SERPs but also the higher ROI from organic acquisition.
Our iGaming SEO agency delivers exceptional results for various services in your niche through strategies tailored to your specific needs. With the help of powerful in-house software and a data-based approach, your brand will swiftly go from zero to Vegas-level online visibility!
FTD growth
for iGaming website
iGaming SEO challenges on the way to your success
In many jurisdictions, Google requires operator/advertiser certification for gambling ads, and ads are limited to approved countries and formats. Thus, SEO is often the most efficient way to promote gambling-related content, but the high competition makes it extremely difficult to reach high positions in SERPs.
Further, regardless of your sub-niche, it may be challenging to persuade your audience to take specific actions â make deposits, follow the affiliate links, or claim your bonuses. Luckily, our iGaming SEO company has hands-on experience and tools to adjust the clientsâ journey, inspiring more active participation on your online gambling website.
- High competition in all sub-niches
- Regulatory, licensing, and geo-specific nuances change frequently
- Lack of technical SEO skills and experience
SeoProfy is a leading iGaming SEO agency
Our experts will offer you the most efficient strategies tailored to the latest SEO trends to boost your revenue. Weâll help you create a loyal community of gambling fans, eventually leading to the growth of your clients. Each decision or action taken by the SeoProfy team will be thoroughly considered to achieve the best possible ROI.
Our team will monitor the efficiency of the implemented SEO solution through clear KPIs, such as your website rankings and bounce rates. Thus, weâll ensure that the search engine optimization is on the right track, and if any problems occur, our specialists will identify them and immediately offer a solution.
Considering the particularities of your niche, our best iGaming SEO experts will develop your custom strategy. Due to their hands-on experience working with online casinos, they can swiftly overcome any possible challenge. Theyâll still consider the unique features of your project to create a strong iGaming brand with loyal clients and high rankings.
At SeoProfy, we never rely on Lady Luck but on data from powerful search engine optimization platforms and our in-house software. Due to our data-driven approach, weâll offer you the casino SEO services that you really need. Further, our experts will outline the results you can expect from each stage of your digital marketing campaign.
When you work with the best iGaming SEO agency, you can focus on your primary business tasks while our experts take care of website performance. Weâll keep you informed about any changes in the key metrics via real-time weekly reports and monthly online calls.
Just like some casinos with tricky bonuses, there are SEO agencies that offer their clients unnecessary services. However, that will never be the case when you work with SeoProfy, as weâll estimate a precise price at the beginning of our cooperation. Our iGaming SEO agency can surprise you with results that exceed your expectations, but not with unexpected expenses or pipe dreams.
They were ready to adjust to our needs.
Multiple awards prove our expertise in the iGaming niche
Dozens of successfully delivered iGaming projects and our clientsâ flourishing projects â thatâs the reason why gambling websites opt for our professional SEO company. Rely on your award-winning team today to go all in on organic growth that pays off!
Our iGaming SEO services
Rely on the time-tested services offered by our iGaming SEO agency to ensure the odds are 100% in your favor.
Content creation
A proper content strategy can help inspire your target audience to interact with your website and make deposits. Through blog posts and landing pages tailored properly to your clientsâ interests, you can highlight the advantages of your specific iGaming products and services.
Our wordsmiths have already crafted a variety of content for gambling websites, ensuring high retention rates and impressive engagement. Theyâll prepare optimized blog posts and landing pages to turn your iGaming brand into a magnet for prospective clients and search algorithms.
Technical SEO
A perfectly working technical side is essential for an iGaming website, as your clients want to enjoy gambling products without facing any issues. Further, even an insignificant bug may prevent your pages from being properly indexed by search algorithms, resulting in limited online visibility.
During the search engine optimization, the experts from our SEO agency will thoroughly inspect every corner to discover any problems. Theyâll keep an eye on site speed and other issues that may affect your clientsâ experience. After that, our specialists will provide clear, prioritized fixes with ETA and owners.
Keyword research
The implementation of proper keywords is essential if you want your iGaming website to rank high and increase organic traffic. However, itâs not enough to simply weave a couple of relevant terms into your content when you run a project in such a competitive niche like online gambling.
When it comes to digital marketing for iGaming, we understand the challenges standing between your website and high rankings. Through a proper combination of short-tail and long-tail targeted keywords, weâll reach the best possible search volume, traffic potential, and competitive advantage.
On-page SEO
Your gambling websiteâs position also depends on the essential page elements, such as URLs, internal links, headers, and metadata. If you want your online visibility to grow, you must keep them properly optimized, as they play a key role in âexplainingâ your content context to search engines.
By implementing the most efficient on-page SEO techniques for an iGaming website, our team will enhance your pages’ performance, making them rank higher on Google. Weâll also improve mobile optimization and navigation to reduce the bounce rate and enhance your clientsâ experience.
Link building
Getting the backlinks from reputable gambling websites and review platforms is an efficient practice that can improve your brandâs authority. However, when building your profile in the iGaming niche, you must be extremely careful to avoid black-hat tactics that may ruin your SEO efforts.
We use tiered link-risk controls (relevance, traffic, footprint checks, and paid-link avoidance) and continuously prune toxic links. Our iGaming SEO company will focus on building your brandâs credibility through publishing guest posts on popular gambling platforms, resulting in rank growth.
Competitor analysis & monitoring
Winning an SEO race isnât similar to hitting the jackpot. Even after successful search engine optimization, you still need to regularly monitor your website performance and adjust it to new algorithm changes. Moreover, itâs also essential to keep an eye on the industry trends and your competitors.
Once we finish your search engine optimization campaign, our experts will track your website’s growth using Google Search Console. They will analyze changes in your organic traffic, conversions, and backlinks to keep your project flourishing and identify new improvement opportunities.
Top iGaming SEO experts for your gambling brand
Each of our iGaming SEO experts can boast years of experience optimizing gambling brands to reach an impressive increase in the client number growth, ROI, and reputation. We work with all sub-niches, including poker websites, online casinos, and sports betting platforms.
At the same time, we realize that in your âgame,â every click counts and every keyword pays. Thus, SeoProfyâs specialists always ensure a personalized approach, tailoring our casino SEO services to your specific niche to deliver the best results possible.
Check out our iGaming SEO case studies
SeoProfy partnered with a new iGaming website targeting the audience from New Zealand and Canada. Starting from 0 traffic, only 3 referring domains, and nearly 2,000 pages, our team managed to boost its performance to 170k monthly users, 5k daily clicks, and over 2.5k backlinks.
increase in FTDs
monthly organic users
Our services will exceed your expectations
Read more reviewsSkyrocketing rating, boosted profit, and increased reputation â thatâs what your iGaming website will get due to our professional SEO solutions. Join the winning side, and soon youâll also share your success stories with our new clients.
We partnered with SeoProfy on some interesting projects in competitive markets and were extremely pleased with the results.
We would happily recommend them as a highly experienced and responsible team that understands the SEO landscape and can deliver excellent results.
They were ready to adjust to our needs.
By implementing SeoProfyâs SEO recommendations, we have grown our traffic by twofold. The team was also open to our questions and gave us some very helpful advice.
Our company has reached an average of over 1,000 new sales per month thanks to SeoProfyâs work.
The team works quickly and transparently and focuses on data and research when executing a plan. Thanks to this, our partnership has been a success!
- High-Quality Work (13)
- Professional (19)
- Communicative (31)
- Unique Expertise (8)
Get your custom iGaming SEO roadmap
Stop overlooking thousands of clients by placing bets on your organic growth! Our iGaming SEO company is here to help you:
- Audit and monitor website performance
- Reach your goals with custom SEO solutions
- Set clear and achievable expectations
Keep your SEO campaign under control
When you work with our team, implementing your SEO strategy feels like playing poker, but with your opponentsâ cards open. We offer other time-tested methods to keep you on top of the search engine optimization process:
Our iGaming SEO agency will send you weekly reports. Inside the document, youâll find a comprehensive review of changes in organic traffic, search engine rankings, and other key metrics.
From time to time, weâll schedule online meetings. During them, our team will discuss your achievements and further steps towards improving your performance.
Do you have any questions that need an immediate response? Contact our team via a popular messenger, such as Telegram, Slack, or WhatsApp.
iGaming SEO process at SeoProfy
First, weâll discuss your iGaming business, key goals, competitors, and target audience during a 30-minute call. Also, weâll clarify all essential details and answer your questions to determine how our specialists can help with your online project.
After understanding your goals and expectations, our specialists will conduct an in-depth analysis of your website, competitors, and target audience using over 300 key data points. Using the received data, theyâll be able to tailor the best practices in search engine optimization to your specific needs.
You can be sure that our professionals will use only the most efficient SEO strategies to help you achieve your business goals. Further, each solution will be developed with consideration of the latest iGaming trends.
Our managers will set up a transparent workflow to take control over your SEO campaign, ensuring all tasks are completed on time. And if something doesnât go according to our plans, weâll immediately inform you and develop alternative solutions ASAP.
Weâll send you weekly reports to review the performance achieved and the improvements delivered. Also, weâll be regularly discussing the progress of your campaign, addressing possible questions, and planning new ways to grow your brand.
No luck, only advanced iGaming SEO tools
Our SEO agency never solely relies on popular platforms like Ahrefs or Semrush. Although they deliver outstanding results, there are still many gaps that can prevent you from overcoming the competition.
Thus, our experts developed custom software like SearchAnalytics to provide our clients with unique SEO insights. Due to these powerful tools, we can offer you unobvious ways to boost your website performance, leaving your competitors far behind in this iGaming tournament.
Efficient solutions for all iGaming niches
Frequently Asked Questions
We donât just offer support and custom strategies â we also use our own internal SEO tools. These platforms show real search behavior, competitor gaps, and keyword opportunities you wonât see in regular public reports.
When you work with us, you get access to this data â and thatâs exactly why our clients outperform their direct competitors.
Yes, our iGaming SEO agency works with all key sub-niches in your industry, including online casino websites, sports betting platforms, and affiliate marketing sites.
Due to our extensive experience, we understand how to overcome the specific challenges in any gambling project and deliver you the best results ASAP.
Yes, whether you run a poker platform or a traditional online casino, we can provide you with top-quality content and backlinks from online sources related to the gaming industry.
We use only white-hat techniques, so you wonât face any Google penalties after cooperating with our agency.
If you run a business focusing on only one geographic region, the cost will range between $5,000 and $8,000. In case you need to cover several areas, itâll start from $10,000 to $15,000.
Please discuss your needs with our iGaming SEO consultant to determine a precise price.
Our iGaming marketing agency uses over 300 key data points to measure the success of your SEO campaign. Weâll focus on the KPIs that truly matter and update you weekly:
- Traffic
- Keyword rankings
- Conversions (FTDs / Registrations)
Yes â our company signs an NDA before work begins. All confidential data stays private. We donât transfer your strategy, insights, or analytics to any third parties â ever. Your intellectual property remains protected throughout the entire cooperation.
Get control over your rankings with our iGaming SEO
Offering over 1000 slots and attractive bonuses isnât enough to create a popular iGaming brand. Unleash the power of search algorithms with SeoProfy to ensure the stable growth of your online business.
Unlock exclusive SEO deals available only this November. Get expert audits, technical fixes, content and link boosts designed to grow your traffic and ROI in 2025.
- Smart AI SEO Audit at a 40% discount
- Free backlink audit with a technical SEO audit
- Double links or content for the same cost
