Hotel SEO Company

Looking to get more direct bookings from organic search? Our SEO company for hotels can help you do just that.

Between seasonal ups and downs, tough competition, and relying on booking sites, running a hotel isn’t easy. But with our hotel SEO services, we can turn things around. You’ll be seen by more travelers and get more sales. Reach out to us to learn more.

hotel seo services
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+290%
Average return on investment
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450K
Travel clients monthly organic traffic

Our hotel SEO services deliver results that exceed our clients’ expectations

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More high-quality traffic

SeoProfy did an excellent job for our guided tours website. They analyzed the pages, performed keyword research, and wrote brand-new content in English, Spanish, and German. This all resulted in more high-quality traffic for our site.

Roberto Alois Lautenschlager Kung
CEO, Guided Tours Provider
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Higher rankings

Their team did an SEO audit and ran link building campaigns that helped us improve our organic traffic, conversions, and search rankings. We were glad to work with them because of their great understanding of SEO and the customized solutions they provided.

Alexander Capo
CMO, Online Travel Agency
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More sales

SeoProfy has helped us increase sales from organic traffic, improve retention rate, and boost search engine rankings. They were professional, responsive, and detail-oriented. Moreover, their team provided clear communication and updates.

Oleh Volkov
Product Owner, PuninWine

How do SEO services help hotels get more bookings?

With professional SEO services for hotels, you can get more eyes on your businesses in search engines like Google. SEO helps you target high-intent keywords, optimize for local searches, and create content that captures the attention of potential guests.

For example, if someone searches for a hotel with a particular feature in a specific location, the likelihood they will make a booking is very high. That is the exact reason why you need to use optimization tactics in your marketing strategy. SEO will enable you to get:

  • More high-quality traffic
  • Better visibility in local map packs
  • Higher chances of direct booking
  • Improved positions for your target keywords

Another point to remember is that SEO results are evergreen. That means you will continue to reap the benefits long after you’ve optimized your site.

SeoProfy: Award-winning hotel SEO company

Our hotel SEO agency understands how tough marketing can be in the hospitality business. That’s why we take the time to create a custom strategy exactly for your business that will bring the right visitors to your hotel website. In a nutshell, our goal is to help you show up in the searches that matter.

All of our experts constantly track any changes that happen in Google’s algorithms to keep your strategies fresh and up-to-date. Here’s what else makes us stand out:

  • Data-driven approach
  • Custom SEO strategies
  • Unique in-house tools
  • Expertise in local markets
We work with companies from:
inc 5000

Hotel SEO services

SeoProfy provides comprehensive hotel SEO services to improve your online visibility. These include:

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Content creation

Great content is one of the best ways to attract more visitors to your website. Blog posts and updated pages highlighting features of your hotel, local landmarks, and frequently asked questions by guests, attract prospective clients who are looking for such information.

Our content team helps you connect with travelers and covers the topics they are interested in masterfully. We also naturally weave in relevant keywords, so your content earns a high ranking, attracts the right audience, and drives more online bookings to your hotel business.

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Technical SEO

Technical SEO directly impacts your visibility in search results and how users experience your site. When your website loads its pages fast, functions well on mobile gadgets, and has no technical issues, then it’s more likely that your visitors will want to book their stay with you.

At SeoProfy, we address all the mentioned technical aspects. We check site speed, optimize for mobile, also fix broken links, and add structured data so search engines understand your content better. That leads to happier visitors and higher ROI for your hospitality business.

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Keyword research

With the proper key terms, your hotel will pop in searches that connect you with your ideal customers. When you optimize for relevant phrases like “best hotels in New York,” more travelers can locate you, and you’ll have better chances to convert them into guests.

Our team uses specialized tools like Ahrefs to find high-value keywords in the hospitality industry. We also check what your competitors are doing, spot search term opportunities that they have missed, and add them to your content to drive organic traffic to your site.

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On-page SEO

On-page SEO means making sure your content, titles, and images are all optimized well to attract more customers. It also involves tactics like internal linking and improving site structure, so visitors can easily find the information they need about rooms and amenities.

Our hospitality SEO agency uses the best on-page practices to increase your site’s relevance for users. We enhance your site structure with optimized headings and use internal linking to connect related pages. This will strengthen your site’s navigation and improve rankings.

Link building

Backlinks are an important ranking factor in any industry, and hospitality is no exception. Even if you already have a few reputable websites linking to you, it’s important to get more high-quality backlinks so that you can rank higher in search results and outrank your competitors.

SeoProfy offers advanced off-page SEO services and has established relationships with authoritative websites in the hospitality industry. We help hotel owners secure valuable links to strengthen their credibility, improve search engine rankings, and also drive more referral traffic.

Local SEO

Travelers who look for rooms in their destination will most likely use certain location-based keywords in their thorough searches. They also often use Google Maps to check if the hotel is located in their desired area. This all explains why you need to focus on local SEO for hotels.

Our SEO experts help your hotel stand out in local searches by optimizing your Google Business Profile. This gets you seen in the “hotel pack” listings, powered by Google Travel. Being featured here means more eyes on you and higher chances to turn lookers into bookers.

Innovative hotel SEO strategies

We deliver results, not just promises

We get it—there are a lot of hospitality SEO companies out there making big promises, but not all of them deliver. At our agency, we do things differently. We start by getting to know your hotel’s needs and goals.

Then, we do a detailed audit to find real opportunities for growth and see what’s possible and what’s not. From there, we tailor an SEO plan that focuses on sustainable results for your brand.

Experienced SEO specialists for your hotel business

When you work with us, we’ll only assign experts to your project who know the hotel business inside out. These specialists will focus on advanced local SEO strategies to put your hotel right in front of travelers ready to book.

But that’s not it. They’ll also monitor the changes in your SEO performance and keep you informed on your progress in search engine results.

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Get the answers you need, when you need them

You’ll always be in the loop and supported every step of the way. Here’s what you can expect:

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Weekly reports

Each week, we’ll break down your hospitality SEO performance and send you detailed reports. You’ll be able to see improvements in organic traffic, keyword rankings, and conversions.

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Ongoing meetings

Our hotels’ SEO company will schedule regular catch-up calls to go over results and discuss fresh ideas that can drive even better outcomes.

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Quick communication

Need something fast? We’re available on messaging apps like Telegram, WhatsApp, or Slack.

Our goal is to keep communication open, so you always know what’s going on.

We keep it real with transparent pricing and honest communication

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Transparent pricing

We believe in fair pricing tailored to your hotel’s needs. Therefore, we will present to you our in-house calculator to determine the cost based on the services you need.

Honest communication

In search engine optimization, just like in any other field, problems may arise. But when they do, we’ll be upfront about it and work with you to get things back on track.

Realistic goals

We set achievable SEO goals for your hotel so you know what to expect. We won’t promise you top positions in just a month because we know that it won’t be possible to reach them.

Our hotel SEO process

Start with a complimentary call

Our first step is to schedule a 30-minute meeting with you and learn more about your goals and expectations.

Audit your hospitality website

Then, our hotel SEO agency conducts an audit using our proprietary in-house tool called Search Analytics. We will go over some 300-plus data points on your site and see what fixes need to be done.

Create a custom strategy

Based on the insights from the audit, we’ll come up with a tailored search engine optimization plan. We’ll align it with the goals you’re trying to achieve, be it more website traffic or better local search rankings.

Organize the workflow

Next, our hospitality SEO company will set up an action plan with daily and weekly tasks for your team. Our management will oversee their completion and make sure the whole process goes right on schedule.

Review weekly progress

Every week, we will forward the report to you with key metrics. Additionally, we will arrange regular meetings with you to discuss the outcomes and further course of action.

Data-driven SEO solutions for hotels

We don’t make guesses when it comes to SEO for hotels. Instead, we dig into real data like what travelers are searching for and what strategies your competitors are using. Our team then creates an SEO campaign that drives more visitors to your site and turns them into bookers.

Curious about the difference we can make in your hotel marketing strategies? Reach out to us today.

victor karpenko

Give your hotel the spotlight it deserves

Ready to see your business ranking higher in the map pack and organic search results? Let’s chat! Schedule a free consultation today and learn how our SEO services for hotels can help you:

  • Draw in more guests
  • Keep visitors engaged
  • Increase direct bookings
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FAQs

You can start seeing the initial results from SEO in about three to five months. This, however, depends on such factors as:

  • The age of your website
  • Its existing performance
  • Local competition

For more noticeable results, expect it to take even longer, from six to nine months.

A professional hotel SEO company may charge anywhere from $3,000. Again, it will vary based on your business’s size, expectations, and location.

If you are a bigger hotel chain that serves customers globally, the price for SEO services can be more expensive—as it factors in advanced strategies, content localization, and geo-based keyword mapping. For this, an international SEO company would charge higher rates, starting at $10,000 and going up from there.

Yes! If you partner with the best SEO company for hotels, it can surely help you rank in local results. Its specialists target relevant local keywords like “hotels near me” and optimize your Google Business Profile so you can appear more prominently in map packs. Additionally, they check if your NAP details are consistent and add local schema markup to your site.

You can measure SEO performance by looking at reports from your agency. They’ll usually cover things like:

  • Organic traffic
  • Keyword rankings
  • Conversion rates

But if you want to check on your own, you can use tools like Google Analytics to track your metrics. Alternatively, you can track your position manually by typing in your target keywords and looking at SERPs (search engine results pages).

Partner with an experienced SEO agency for hotels to drive direct bookings for your business

Reach out to us today and talk to one of our friendly experts about how we can enhance your hotel’s online visibility, optimize your digital marketing efforts, and attract more direct bookings from potential guests searching for accommodations just like yours.

Victor Karpenko