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SEO Competitor Analysis Services

Let competitor analysis services guide your SEO — discover what’s working for others and craft a smarter path to the top.
  • See exactly what’s working for your competitors
  • Build an SEO strategy tailored to your niche
  • Find ranking gaps and turn them into growth
seo competitor analysis services
+300K
Recent Client Results
seo results

We partnered with SeoProfy on some interesting projects in competitive markets and were extremely pleased with the results.

Tim Heath
Tim Heath
REVIEWED ON
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Stay ahead with data-driven competitor insights

Our competitor analysis services are built on data, not assumptions. We combine niche research with advanced tracking to map out exactly what’s working for your competitors — and how you can outperform them.

By partnering with SeoProfy, the competitor analysis agency, you’ll gain a clearer growth path. Our insights reveal market gaps, weak points in leading brands’ strategies, and ranking opportunities your business can capitalize on, leading to:

  • Stronger keyword targeting and rankings
  • Smarter, data-backed SEO strategies
  • Improved content performance and ROI
  • Sustainable traffic and visibility growth
Case Study
+650%

ROI increase
for SaaS project

law firm case study

The power of SEO competitor analysis

If your traffic isn’t moving, rankings aren’t climbing, or leads are slowing down, you’re not alone — and it’s not by accident. SEO competitor analysis helps you see what’s working in your niche, what’s holding you back, and where the real opportunities are.

It’s not guesswork. It’s your chance to learn from what others are doing right and use it to build smarter, faster, and more profitable SEO strategies.

  • Targeting low-impact keywords with no ROI
  • Competitor content consistently outranks yours
  • No visibility into what actually drives results
We work with companies from:
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Why choose our competitor analysis service?

Based on 126+ User Reviews
4.9/5
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We don’t chase traffic for the sake of it. Our SEO strategy services are designed to grow revenue. With data-backed decisions and a sharp focus on what brings in real leads, we help you turn organic visibility into long-term business wins.

Forget generic software. Our in-house tools power smarter competitor research services, built to find what’s working in your niche and where the gaps are. You get faster insights, quicker action, and a strategy that stays ahead — no guesswork needed.

SeoProfy isn’t just good at SEO; we’re experienced in your field. If you’re in Legal, SaaS, E-Commerce, or another high-stakes industry, we understand what your audience is searching for and how to get you in front of them faster.

Every recommendation we make is rooted in competitive benchmarks, not assumptions. We break down your competitors’ SEO performance analysis — from backlinks and technical health to content and social, so you always know exactly what’s needed to win.

Stay in the loop with live dashboards that track your growth, keyword shifts, and competitor moves. Every update leads to clear next steps because real benchmarking isn’t just data; it’s insight that drives smarter, faster SEO decisions.

Know what you’re paying for and why it matters. We outline exactly what’s included in your industry competitor analysis, from domain audits to content opportunities. No hidden fees, no vague deliverables — just clear ROI-focused execution.

data-driven seo company

They are always willing to help, even if it’s outside their scope of work.

Adrian Tucker
Adrian Tucker
$350K+
Built-in Value
+500%
Boost in SEO Traffic

Award-winning SEO that delivers results

Our work has been recognized with multiple industry awards for innovation, strategy, and key performance. These awards reflect our commitment to helping our clients reach better results, such as higher organic traffic, increased revenue, and effective strategies.

  • clutch top seo company 2024 seoprofy awards
  • semrush certified
  • content marketing company
  • digital marketing company
  • clutch chamption award
  • clutch global award

What do SEO competitor analysis services include?

Competitor identification

The first step to better rankings is understanding who you’re competing with in search. These competitors might not be industry giants, but smaller sites are winning the clicks you want. By learning who ranks for your target keywords, you can focus your strategy where it truly matters.

We identify your real search competitors by analyzing keyword positions, content focus, and audience overlap. This gives you a clear picture of who’s capturing attention and what tactics they use, so you can use a stronger, data-backed SEO approach.

Technical SEO assessment

Your content might be great, but if your site has technical issues, it will never reach its potential. Problems like slow loading, crawl errors, or poor mobile usability quietly block your visibility. Fixing these issues allows search engines and users to engage with your site seamlessly.

We perform a full technical audit covering site speed, structure, indexing, mobile performance, and crawlability. Our clear checklist outlines what’s slowing your site down and how to fix it. This ensures your SEO efforts are built on a reliable technical foundation.

Keyword analysis

SEO success starts with targeting the right keywords. If you don’t know what your audience is searching for — or what your competitors already rank for — you risk missing out on valuable traffic, leads, and visibility. The right keywords attract qualified visitors and support content that drives real business outcomes.

We conduct in-depth competitor keyword research to uncover the exact terms bringing traffic to your top-performing rivals. Then we compare their keyword sets with yours to identify gaps, overlaps, and high-potential opportunities.

On-page SEO audit

Even your best content needs structure to rank well. On-page SEO involves how your titles, headings, links, and keywords are organized. Without proper optimization, users may leave quickly, and search engines may miss your value. Fixing it unlocks better results from your existing pages.

We perform a content analysis by examining layout, keyword use, internal links, and overall structure. Then compare your SEO strategies with top competitors and provide focused improvements to boost visibility and help users and search engines better understand your content’s value.

Backlink analysis

Search engines look at backlinks to decide which websites they can trust. If your competitors are earning high-quality links from respected sources, they’ll often rank higher, even with weaker content. Gaining insight into their backlink strategy helps you build similar authority and improve your rankings.

Our team members identify competitor backlinks to uncover top linking domains, content types that earn links, and partnership patterns. Based on this, we help build a smarter backlink plan that strengthens your domain authority and supports long-term ranking improvements.

Traffic and performance insights

SEO success starts with understanding what your audience is searching for and what your competitors are already ranking for. Without that clarity, you risk wasting time on content that doesn’t deliver. The right keywords support a content plan that actually drives results.

We conduct in-depth competitor keyword research as part of a broader analysis of competitor SEO strategy and digital marketing efforts. By comparing keyword sets, we uncover missed opportunities and valuable search terms to help you rank higher, capture demand, and drive long-term growth.

Top SEO experts with your niche expertise

SeoProfy is a team of professionals with deep experience in SEO and geo-specific strategies. We don’t propose one strategy for all businesses; we assign experts who understand your niche and target location. From SaaS and legal to eCommerce, you obtain a roadmap that works in your niche.

Customized solutions from our SEO company mean fewer delays, smarter insights, and knowing what already works in the industry. It’s a solid path to higher rankings and enhanced competitiveness.

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+
Years of SEO
+
Satisfied Clients
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Experts

Want a competitor’s traffic? Take their strategy

We don’t just run audits; we reverse-engineer your competitors’ wins and hand you the playbook to outrank them.

  • Steal their top-performing keywords
  • Expose what’s holding your site back
  • Get a no-fluff growth plan that actually works
Get your SEO proposal today
seo proposal

Our proven competitor analysis process

Discuss your business and goals

Comprehensive competitor analysis SEO services start with a 30-minute call to learn more about your business, niche, and target audience. With it, we develop a digital marketing plan customized to your business goals. You’ll also review information about your current search engine rankings, challenges, and key opponents.

Conduct a website audit

We thoroughly examine your website’s technical health, content quality, and SEO setup. This review checks for issues like site speed, mobile usability, on-page SEO, and overall user experience to ensure your site meets search engine standards and provides a solid foundation.

Analyze your top competitors

Then, we examine your top competitors’ SEO tactics, including their keywords, backlink profiles, content, and technical setup. This helps us understand what’s working well for them and reveals gaps in your current strategy that you can improve.

Identify growth opportunities

By benchmarking your SEO data against competitors, we find backlink opportunities, content gaps, and do keyword gap analysis. This insight guides us to focus on high-impact areas that will improve your rankings and help you capture more traffic and leads.

Deliver a custom SEO strategy

All insights are packaged into a concise, actionable SEO strategy customized to your goals. You’ll get clear priorities, keyword targets, content improvements, and technical fixes designed to help you outrank competitors.

Outperform with tools

Exclusive in-house competitor analysis SEO tools

At SeoProfy, we use reliable competitor analysis tools combined with our in-house technologies like SearchAnalytics. This combination provides reliable and data-driven insights into your SEO competitors’ performance.

With these tools, we optimize your website and online presence to provide a solid basis for your further growth. It supports the development of clear SEO solutions that aim to improve your visibility, rankings, social media solutions, and site efficiency.

SearchAnalytics.ai
Used by 30+ companies
SearchAnalytics.ai
linkchecker.pro
Used by 100+ link building and SEO teams
linkchecker.pro
SeoProfy app
Internal project management platform
SeoProfy app
Request a demo

Our strong industry expertise

Trusted by over 500 brands

FAQs on SEO competitor analysis services

Competitors’ SEO analysis services help identify optimization methods used by them, website structure in the top search results, your strong and weak sides, and perspectives of your niche.

With this data, you uncover market opportunities to grow and attract more consumers. It also helps you avoid costly mistakes and focus your efforts on tactics that work, improving your search engine rankings and driving more targeted traffic to your site.

Marketing competitor analysis is a must before entering a new niche or expanding into a new geographic area. It allows you to review the competitive landscape and be well-prepared.

Besides, it’s recommended to conduct a SWOT analysis every 6-12 months, adjusting your strategy to market changes. Regular reviews ensure you’re aligned with algorithms’ updates, maintain or improve your rankings over time, and attract more web traffic and leads.

Usually, an SEO competitor research project takes 4-5 weeks to complete. Deliverables include a report covering competitor keyword usage, backlink profiles, content strategies, and strategic recommendations. In addition, we can develop a promotion strategy to help you compete in the search results and improve positions and traffic.

We also provide dashboards for easy tracking. The timeline and depth can vary depending on the number of opponents and geographic regions.

The cost of SEO competitive analysis varies depending on the scope and complexity. SeoProfy’s process for multi-geographic markets ranges from $2,500 to $7,500. This reflects the depth of research, the number of competitors, and the deliverables included. Smaller or single-market analyses usually cost less.

Still, investing in a deep and reliable analysis provides valuable information and reliable results that support effective SEO and digital marketing campaigns.

Know what your competitors are hiding

Get a detailed breakdown of what’s fueling their SEO wins and how you can beat them. Our competitive analysis services reveal their top strategies, so you don’t have to guess what’s working.

seoprofy seo proposal