Casino SEO Agency

Do you want your online casino to dominate search results? Our casino SEO services help drive organic traffic and boost revenue.

With deep industry expertise, we analyze your competitors, target high-value keywords, and implement cutting-edge SEO strategies. SeoProfy is your trusted partner for success in the gambling market.

Casino SEO
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+780%
Average return on investment
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500K
Gambling clients monthly organic traffic

Casino SEO services with proven results

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Higher rankings

SeoProfy has shared valuable SEO suggestions that have garnered effective results. The team communicates openly and has taken a responsible approach to our project.

Anonymous
Owner, Gaming Company
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More high-quality traffic

Thanks to the expertise of the SeoProfy team, we saw an increase in our organic traffic by approximately 8.86% at the beginning of 2023.

Andrey Bochkovskiy
General Manager, Ukrainian National Lottery
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More sales

The team has a data-driven approach, which has helped us truly understand our market and current situation in the online gambling industry. They communicate effectively through messengers, emails, and online meetings.

Anonymous
Marketing Manager, Gaming Company

Why do online casinos need professional SEO?

Modern gamblers use the internet and search for ‘Bitcoin online casino’ or ‘best casinos for new players’ to discover gaming hubs. And with the fierce competition in the iGaming industry, standing out online is more important than ever.

This is where SEO for iGaming makes all the difference. A well-planned strategy ensures that your platform appears in top search results — exactly where players look for it. Without the strategy, potential customers may never find your site and you miss revenue.

So, why do you need to improve your betting website? Whether you opt for local or global SEO services, these enhancements will provide your online casino business with significant benefits:

  • Sustainability: Once you’re ranking for your target keywords, you can expect long-lasting results.
  • More traffic: Ranking more of your pages on the top positions in search engine results pages drives more traffic to your site.
  • Conversions and signups: SEO helps you improve all aspects of your site, ensuring that you’re delivering a stellar experience.
  • Authority, visibility, and presence: You can build your brand authority and reputation.

Online casino SEO perfectly completes other digital marketing strategies. It pairs well with paid search advertising, influencer marketing, and even traditional promotional methods.

The world’s leading gambling SEO agency

Thanks to our substantial expertise, we’ve become the best iGaming SEO agency for various sports betting and casino websites. Our team can effectively:

  • Identify top competitors and their strategies
  • Target the right keywords
  • Understand your audience’s preferences and pain points
  • Capitalize on emerging trends
  • Enhance online visibility

Whether you’re a casino seeking signups or a review site aiming for traffic, SeoProfy knows how to help you. We can tackle any casino SEO challenge to push your site to the top.

We work with companies from:
inc 5000

ĐĄomprehensive iGaming SEO services

We know how to help your site achieve search engine rankings among the best

Our professional SEO agency knows the value of data-driven SEO. That entails using facts and raw data to select strategies that work. Additionally, our casino SEO agency measures progress, takes remedial action, and tailors each campaign to your exact needs.

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Content writing

Your content needs to be relevant and engaging for your audience, otherwise, Google won’t rank it well. Low-quality content can also damage your credibility and reputation.

We’ll craft outstanding casino content as well as update and improve your existing pages. This will increase organic traffic, enhance your engagement, and generate more leads.

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Technical SEO

When you overlook common technical SEO issues like duplicate content, broken links, incorrect robots.txt files, or slow site speed, this can impede your ranking potential.

Our team will perform a comprehensive SEO audit to detect the tiniest technical search engine optimization problems on your site. And then we’ll fix them as soon as possible.

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Keyword research

Do you want to rank for high-demand, high-traffic gambling keywords? You won’t get there with conventional SEO methods. You need a more comprehensive online casino SEO plan.

We’ll perform in-depth keyword research, targeting short-tail and long-tail keywords for more traffic potential. Thus, you’ll beat your competitors in search results quickly.

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On-page SEO

Delivering a flawless user experience is paramount in online gambling, or else users will lose interest and exit quickly. This will negatively affect your rankings and signups.

Our top SEO team will find all UX issues and determine what makes visitors leave. Whether it’s a low site speed or broken links, we’ll eliminate that factor from the equation.

Link building

Your website may have many links from other websites. But to sustain traffic and authority, you must also continuously monitor their topical relevance and overall impact.

Our specialists can significantly enhance your link profile. We’ve developed proprietary tools for link building services, which allow us to manage backlinks more efficiently.

Performance analytics

You can’t optimize your casino website for search engines and leave it alone. There will always be new updates to follow, new keywords to target, strategies to try, and so on.

Our gambling SEO company will track every important change, whether in the casino industry or search engine algorithms. We’ll make sure your website is fully adjusted to them.

Customized casino SEO strategies

We deliver results, not just promises

Some gambling SEO agencies offering SEO for casinos may be unreliable, particularly if they don’t have any provable results. Doubts can also arise if they are not transparent about their methods and expertise.

But with our gambling SEO services, you get a different experience. We pay attention to every detail so we can say for sure what results to expect.

Our team begins with an analysis of your platform, identifying the problems and opportunities. This way, we create a customized SEO strategy for achieving your goals. And even if some difficulties arise, we’ll be ready to overcome them.

Hire the best casino SEO experts

Forget one-man online casino SEO services, with a sole expert who handles every single detail to the point of being overloaded, late, and full of excuses!

When the best casino seo company gets down to business, a whole team of professionals comes into play. It includes an SEO specialist, designer, content creator, content manager, project manager, and other professionals. All this is done to implement the best SEO tactics flawlessly.

seo team

Always stay on top of your SEO campaign updates

Don’t you just hate chasing down contractors for project updates? We detest it too, and have vowed to keep communications clear and fast. During the week, we answer queries within one business day at most. That’s not all, here’s what else you’ll get when working with our iGaming SEO agency:

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Weekly reports

Get a strategy report every Monday with details about what we’ll do during the week. And on Friday, we’ll deliver a weekly summary of your casino SEO results.

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Weekly sprint calls

Every week, we’ll host a Zoom call to discuss your results, address any concerns, and ensure your casino SEO strategy stays on track for optimal performance.

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Chats in messengers

You can share files, chat, and interact with our SEO team in a messenger of your choice, be it WhatsApp, Slack, or Telegram. All communications will be fully encrypted.

We keep you informed at every step to ensure full transparency and your peace of mind.

Honesty and transparency are the cornerstones of our work

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Clear-cut pricing without the puzzles

Our pricing structure is crystal clear. We don’t randomly set rates on the professional SEO services for casinos. Our pricing is derived from a calculative tool ensuring equity and integrity for your project’s valuation, tailored to your strategy’s specificity and team size requirements.

Candid updates on project progress

We believe in honesty if outcomes deviate from expectations. Should we fall short on milestones, overlook a deadline, or encounter ineffective strategies, we won’t conceal the facts. Instead, we’ll promptly inform you and come together to seek remedial actions.

Honest expectations established early

Transparency is our policy before collaboration commences. You’ll be well-informed of the probable outcomes before any commitment. If there are any doubts about our ability to achieve the desired results, we will respectfully decline to cooperate. Our straightforwardness is our pledge.

Our casino SEO process at SeoProfy

Share your vision

We’ll schedule a free 30-minute consultation where you can tell us about your online casino business, your top competitors, and your desired outcomes.

Analyze the market

We’ll conduct a thorough competitor analysis focusing on your website, content, competitors, and keyword usage. Thus, we can understand where your website stands — and what steps we need to take to achieve your goals.

Create your plan

Next, we’ll craft a custom casino SEO plan tailored to your exact business and objectives. (No generic plans here.) Also, our professional SEO team will set the schedule of deliverables, with defined tasks that will be completed every day or week.

Set up a workflow

SeoProfy’s experienced management team assigns tasks and structures daily and weekly routines to optimize your project’s workflow. This system guarantees the timely completion of essential recurring tasks and ensures deadlines are consistently met.

Review weekly progress

Each Monday, you’ll get a plan of action for that week. On Friday, you’ll get a report summarizing the results. And once per week, we’ll have a sprint call to review all the SEO techniques implemented with you.

Casino SEO is not just about building links

Focusing on getting as many links as possible from other gambling sites is an outdated strategy that can get you penalized by Google. A comprehensive SEO strategy for the iGaming industry combines link building with keyword research, content optimization, and more to keep you one step ahead of your competitors.

As casino SEO experts, we know that SEO is about creating engaging content, optimizing your site for conversions, and building trust with your visitors and search engines. Contact us and we’ll leave you with a crystal-clear understanding of SEO for casino websites and the steps you need to take to make it to the top of search results.

victor karpenko

Drive your business growth with the best gambling SEO agency

Do you want to surpass your competitors? Take advantage of our complimentary phone call session and see how our iGaming SEO company can help:

  • Attract consistent organic traffic (in impressive numbers)
  • Keep your visitors engaged
  • Convert visitors into loyal customers and increase your income
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FAQs about our casino SEO services

Never underestimate the role of digital marketing for casinos, as it’s a time-tested way to boost your online business revenue. It doesn’t matter whether you run a betting platform or a gambling affiliate website, SEO will help you conquer Google algorithms to make your web pages rank higher.  It’ll eventually lead to numerous advantages over your competitors, including:

  • Increased number of clients
  • Enhanced online authority
  • New business opportunities
  • Improved user experience

Of course, if you want to reap all the mentioned benefits, you’ll need to find a professional iGaming SEO agency. The good news is that you’ve already discovered SeoProfy!

Consider that the time it takes to see the first results of search engine optimization for casinos depends on different factors, such as:

  • Your target GEO
  • Level of competition
  • Your website’s current condition

Nonetheless, due to our experience in working with different casinos, we can say that if your platform operates in a competitive market, it may take 9 to 12 months to see the first results. However, if you’ve just launched your gambling website, you’ll need to wait at least 18 months before you notice significant improvements.

Our casino SEO agency has already delivered top-quality services to betting websites from all around the world. For example, our team can boast extensive experience in Tier-1 countries, such as Canada and the USA. Also, we’ve cooperated with online casinos in Asia, South America, and Europe.

We’ll thoroughly analyze the particularities of the region where your target audience is located. After that, our experts will consider the received data to craft an efficient local SEO strategy that will help you overcome the competition in a specific country or area.

We recommend all online gambling websites avoid guaranteed SEO services because it’s a 100% scam that will not only cost you time and money but may also ruin your business. As a rule, only the agencies that opt for black-hat practices can ensure the “guaranteed success” of your digital marketing campaign. Such tactics break Google’s rules, which eventually leads to penalties.

Thus, it’s way better to opt for white-hat iGaming SEO services. Although they require more time, these techniques will establish the long-term success of your online casino.

The price for your SEO services directly depends on your business goals and the size of the team you need to achieve them. That’s why we perform a comprehensive website audit. As soon as we collect enough information, our casino SEO consultant will define what services you need to hit your goals.

Plus, considering our previous experience, we can say that the services for local Tier-2 markets cost nearly $8,000, while the price starts from $10,000 for Tier-1. And if you want to implement a global SEO campaign, you may need to spend $20,000 per month.

At SeoProfy, we start with in-depth SEO analysis and strategy development before any implementation. Unlike agencies that rely on generic solutions, we tailor every approach to your specific needs.

Our team thoroughly examines your website, competitors, and target audience to craft a strategy that drives real results. Using our proprietary tools, we uncover unique insights that give you a competitive edge. With clear KPIs and measurable outcomes, we ensure your casino SEO campaign delivers sustained growth and higher rankings to help you outperform the competition in the iGaming industry.

Elevate your brand with top casino SEO experts — dive deeper and outshine your rivals!

Get a free consultation and find blind spots in your search engine optimization strategy, whether it’s uncompetitive keywords, poor-quality content, or a few backlinks.

Victor Karpenko