Beauty Industry SEO Services
- Get qualified organic search traffic to high-value pages
- Grow visibility in SERPs and AI-driven results
- Increase your sales significantly
I’m impressed with their customer support, availability at any time, and politeness.
93 REVIEWS
ROI-focused SEO agency for beauty brands
Our agency builds digital marketing campaigns grounded in data and revenue priorities, so that the work we do directly supports sales. That means our focus is on the pages and keywords that drive purchases for your business.
To execute it, you get a team of more than 100 specialists who understand the beauty industry SEO and how customers search in this niche. We start with a full audit and competitor research, then build a roadmap with clear targets for Google and AI results for maximum visibility and conversions.
ROI growth
for beauty website
SEO challenges for the beauty and cosmetics industry
Ranking in beauty ecommerce is harder than it seems, even when targeting specific product categories or customer segments. You need to decode how shoppers search and create content that perfectly matches their intent.
AI models like ChatGPT complicate things even further. Shoppers now ask beauty questions directly in these tools, and the brands referenced depend on who’s built enough E-E-A-T authority and visibility.
Luckily, with a leading SEO agency like ours, you don’t have to worry about these challenges. Our team has expertise in beauty SEO strategies and newer AEO tactics to help you rank for high-intent keywords as well as appear in AI answers.
- Shoppers discover products through AI tools before searching Google.
- Google requires demonstrated expertise for ingredient and skincare claims.
- Major retailers and DTC brands dominate competitive keyword spaces.
SeoProfy: Your new beauty SEO agency
Beauty ecommerce runs on tight margins. You can’t afford SEO that looks good on paper but doesn’t impact sales. We build campaigns around your main category and products and optimize them for conversions. This makes sure your budget goes toward tactics that actually generate more revenue.
Our projects always begin with performance targets. For beauty brands, these are often related to more qualified traffic to key pages, better rankings for sales-driving searches, and higher conversions. We set benchmarks upfront and monitor them weekly to adjust tactics when performance dips.
SEO specialists you’ll be working with have already delivered wins for beauty brands. They understand how customers search for skincare solutions and how to compete against DTC brands and major retailers. Their category expertise means strategies get built on proven tactics and results.
Before your custom strategy gets built, we run a full audit and competitor research. Our team analyzes all areas of your site and checks for any gaps between you and the competitors selling similar beauty supplies. We then design a plan based on data, so your budget goes into work that moves sales and visibility.
We report SEO progress in a way that makes sense for a beauty business, with page-level visibility and Google rankings changes connected to your KPIs. You’ll see exactly what changed on priority pages and how those shifts show up in your organic SEO metrics.
Beauty teams plan in drops and seasons, so search engine optimization pricing needs to stay predictable. We keep the scope and deliverables clear from the start, and we put it in writing. That way, your team can plan work and timelines without last-minute changes.
The SeoProfy team was quick to respond to any questions our team had during the process.
Award-winning SEO agency trusted by 100+ brands
We’ve spent 13+ years building SEO strategies for various businesses, including the beauty niche, and that work has been recognized by top industry awards.
Our cutting-edge beauty industry SEO services
At SeoProfy, we offer a variety of beauty SEO services to grow your organic traffic and convert more of those visits into online sales.
Content creation
Beauty shoppers rarely buy on the first visit. They check ingredients, look for a routine fit, and want proof before they trust a product. Well-optimized content answers their questions early, so your brand earns the click and keeps attention long enough for the sale.
Our team builds content around how people search and shop in your category. That means we target relevant keywords and write copy in a tone that speaks to your target audience. Each piece is created to support your money pages and move shoppers closer to checkout.
Technical SEO
Beauty ecommerce sites are often complex. Variants and filters create extra URLs, and search engines waste time on pages that should never rank. Add slow mobile performance, and the store loses both visibility and conversions, even when demand is there.
We review how your site is crawled and indexed, then clean up the paths that cause duplication. Fixes focus on templates and catalog structure, so improvements scale across the store. You also get a list of priorities in order, so that fewer technical issues resurface later.
Keyword research
Before you optimize pages and write content, you need to know the exact queries people use to find beauty products like yours. That way, you focus on terms with real demand in your category and attract shoppers who are already looking for what you offer.
At SeoProfy, our team uses your data and competitor analysis to build a keyword map tied to intent. That map tells us which terms belong in categories and which need support pages. It also guides new page creation, so that your content covers the full buyer journey.
On-page SEO
On-page details like your title and description often decide the click. At the same time, search engines and AI tools use meta tags, headers, structured data, and other elements on your site to understand what your page is about and match it to the right queries.
We improve the parts that search engines and shoppers read first, then refine how users experience the page itself. That includes faster load speed, better content structure and navigation, and internal linking that guides visitors to your priority pages.
Link building
Beauty buyers trust brands that show up in places they already respect. Search engines do too. High-quality backlinks from relevant sites in your category help you compete in the crowded space and support search engine rankings for the pages that drive sales.
Our link building experts earn links through editorial placements that fit your niche and positioning. We choose targets based on the pages you want to grow, and track them in live reports, so you can see every placement and the impact it had on your online visibility.
SEO Reporting
Reporting gives you insights into how visibility changes over time, especially on the pages that matter for revenue. It also helps you prioritize the right work, since you can separate progress from vanity metrics and keep the campaign grounded in the current data.
We check your site’s performance with tools like Google Analytics 4, Search Console, Ahrefs, Screaming Frog, and our proprietary tracking tools. Each report includes specific metrics tied to your KPIs, so you understand how our work connects to organic growth.
Meet our beauty SEO experts
When you partner with SeoProfy, you get access to niche-specialized experts who have worked with beauty companies and have proven results behind their decisions. These specialists handle technical SEO, content marketing, link building, and AI search optimization, so you’ll have one team running your beauty SEO campaign end to end.
At the same time, if your brand depends on physical visits, we also offer local SEO services to support location-based demand. So no matter the goals you’re aiming to achieve with SEO, we have the right experts on our team to build the plan and execute it.
Beauty and skincare brands we've driven results for
We helped this beauty business grow its organic presence across multiple countries. Our international SEO plan matched each market’s search demand, so visibility rose and performance followed in Google Search Console.
increase in daily clicks
in Top-3 rankings
Trusted by clients, backed by reviews
Read more reviewsFinding the best beauty SEO company often comes down to hearing from teams that have already worked with the agency. Our agency is rated 4.9/5 based on 93+ reviews on Clutch, and clients often mention our responsiveness and focus on performance that supports revenue.
They are always willing to help, even if it’s outside their scope of work.
Within a couple of months, SeoProfy’s efforts have helped us increase website revenue by 20–40% YoY. The team consistently delivers on time and supports with tasks beyond their scope of work. They also leverage technology and a data-driven approach to help us make informed decisions.
My organic search traffic doubled.
After a year of working with them, my organic search traffic doubled. Unique is that when we had problems, they never stopped trying different solutions and were always generating new ideas of what we could do to fix them.
We enjoyed their quick feedback and personal approach very much.
Thanks to SeoProfy’s efforts, our keyword rankings improved significantly. The team fostered a smooth workflow by being very responsive — they were always quick to provide feedback. Also, they delivered quality services at a budget-friendly price.
- High-Quality Work (13)
- Professional (19)
- Communicative (31)
- Unique Expertise (8)
Get your custom beauty SEO strategy
Share your goals and current performance, and we’ll design a custom SEO proposal that shows where the growth is and how to capture it. You’ll get a plan built around:
- Priority pages and category keywords
- Competitor gaps and how to close them
- Your main KPIs and timelines
How we keep your beauty SEO efforts on track
At SeoProfy, we make sure you stay up to date with all the changes in metrics that are important to you. Here’s how our team does it for health & beauty businesses:
Every week, we’ll send you a short update on the tasks we’re working on and how they connect to your KPIs. Then, once the week is over, you’ll get a recap that shows progress and how your performance changed.
We meet once a week to review your progress and discuss how our strategy implementation is going. During these sessions, you can also ask any questions or raise concerns.
Beyond scheduled reports and calls, our agency uses multiple communication apps such as Slack, Telegram, and WhatsApp to make it convenient for beauty industry clients to send files and be within reach quickly.
Our SEO process for beauty and cosmetics brands
We start things off with a 30-minute call to learn more about your beauty brand. Our consultants will ask about your digital marketing goals and what SEO success looks like on your side.
After that, our team will proceed to analyze your current performance. We use trusted SEO tools and our in-house software to get the full picture of all the metrics. At the same time, our specialists review your top competitors and where they’re winning to see what your site needs to close that gap.
Using the audit and competitor research, we put together a roadmap based on your current numbers and the KPIs you care about. You’ll see which pages come first and why, so priorities make sense to your team.
We’ll bring in experts who specialize in SEO for the beauty industry and set a weekly workflow from day one. Your project manager will keep the tasks moving and communication consistent throughout the entire collaboration.
As our team works on your site, we’ll keep an eye on your performance and use the data to guide your priorities. You’ll stay updated on changes at all times and see exactly what next steps our experts are taking.
Custom SEO tools for beauty brand growth
We use industry staples like Ahrefs, Semrush, and Screaming Frog alongside tools we’ve built ourselves. This combination helps us analyze more than 300 metrics of your site and get a full picture of your performance.
Powered by these tools, our team plans strategies built on data you can’t find anywhere else, so you get better ROI on your SEO investment.
Beauty industry SEO FAQs
The biggest advantage of working with us is that every SEO action we take comes from data. Our specialists start with an extensive audit of your site, then review performance with you and identify the priority pages that support revenue, so effort goes into work with the highest ROI.
In addition to that, you’ll have a constant point of contact throughout the project in the form of a dedicated project manager, who’ll keep you updated and help move reviews and approvals along.
Our team optimizes product pages for both traditional SEO and AI search. We refine titles and descriptions to appear in AI-generated answers from ChatGPT, Perplexity, and Google’s AI Overviews, and restructure pages so key benefits land where AI systems look first.
We also add product and review schema, and clean up internal linking so category pages support rankings instead of competing. The goal is getting your best products in front of more shoppers; however, they’re searching.
For established sites, early progress often shows up in 3–5 months. In contrast, brand-new sites usually need 6–9 months to build traction.
In case you plan to target highly competitive keywords, it may stretch to 12+ months, since authority takes time to compound. So, it depends on where your site starts and how competitive your category is.
Yes. We offer technical SEO services that address areas beauty supply stores often struggle with, such as:
- Crawling and indexation
- Internal linking
- Site and page speed
- Structured data
Our team also looks at any other technical patterns that block key pages from gaining visibility. You’ll then get a prioritized list of fixes, written in plain language.
AI answers now show up for most informational queries, and shopping is already available directly through ChatGPT. That means SEO for beauty brands now includes making product pages easier to understand and cite.
At our agency, we already account for this and offer AI SEO services that support visibility in AI-driven results. As for the future, it is hard to predict what it holds, but we’re adapting as it unfolds.
KPIs that we track depend on your business model, but our team always connects reporting to what your team uses to judge performance. For ecommerce sites, that often includes:
- Organic traffic and AI visibility
- Keyword rankings
- Conversions
For local businesses, we track map visibility, local rankings, and Google Business Profile actions such as calls, direction requests, and website clicks.
One more important indicator that we look at is the percentage of indexed pages. This metric is more relevant for larger sites, where it helps show how well search engines move through your pages and surface them in search.
Local SEO starts from $1.6K/month. Ecommerce SEO for beauty websites starts from $3–5K/month, and many brands land around $6–8K/month once technical fixes, content, and link building work are accounted for.
So, the pricing of our professional SEO services usually depends on the scope and type of work needed.
You can start with a 30-minute strategy call with our team. We’ll talk through your beauty market, KPIs, and what you sell, then review your current performance and competitors.
After that, you’ll get a proposal that outlines priorities and the work plan for the first phase.
Level up your growth with a data-driven beauty SEO agency
Work with niche specialists who treat SEO as part of your digital marketing, not a separate channel. You’ll get a custom strategy grounded in data and transparent reporting that shows what changed as the work rolls out.
Search is shifting fast. AI answers grab attention — and take your traffic. Get a strategy that keeps your business visible where people actually search now.
- Learn where you’re losing AI visibility
- Strengthen pages AI engines rely on
- Grow visibility across modern AI search
