Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.
Andrew Shum
Expertise:
- SEO Strategy Development
- Ecommerce SEO
- Team Management
- SEO Analytics & Reporting
- International SEO
Recent Articles
For SEO and digital marketing teams, these events are no longer optional. They highlight how LLMs are trained, how agentic systems operate, how data pipelines are structured, and how governance frameworks are defined. SEO...
13 minutes read
Unlike traditional marketing, SaaS content marketing supports a subscription model — where acquiring users is only the start. To grow revenue, companies must help customers understand the product fast, adopt key features,...
20 minutes read
Moreover, the optimization requires a personalized approach to promoting a particular eCommerce business, as it must consider the specificities of its audience and region. Our ultimate guide will help you explore the most...
12 minutes read
However, choosing an SEO partner for expert SEO services can feel overwhelming. Every agency claims to be an expert, but it’s not always clear who can actually deliver results. That’s why we built a transparent, evidence-based...
12 minutes read
Yet, knowing what matters is one thing; doing it is another. It’s not always clear where to start and which tactics truly move the needle for your rankings. In this article, we explain how to rank higher on Google and how...
18 minutes read