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andrew shum

Andrew Shum

Head of SEO

Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Google’s latest updates and performance trends.

Expertise:
  • SEO Strategy Development
  • Ecommerce SEO
  • Team Management
  • SEO Analytics & Reporting
  • International SEO

Recent Articles

Multilingual Link Building: The Complete Guide For 2025
andrew shum
Written by Andrew Shum

However, international link building isn’t easy: you need outreach contacts in each country, time to vet local platforms, and sometimes even trusted contractors who understand the market. Add to that cultural differences,...

21 minutes read
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B2B ecommerce SEO: What It Is and How It Differs from Traditional SEO
andrew shum
Written by Andrew Shum

Ranking on Google isn’t just a vanity metric — it decides whether buyers ever find you. Only 9% of users scroll to the bottom of page one, leaving brands outside the top results invisible to over 90% of potential clients....

18 minutes read
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SEO Audit Pricing: How Much Does an SEO Audit Cost in 2025?
andrew shum
Written by Andrew Shum

Of course, you can also do an audit yourself or get it done for “free”. Still, it might not be as comprehensive as the ones that are provided as a separate service. Since a handful of details influence the cost, you’ll...

11 minutes read
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How to Rank on ChatGPT: Tips and Actionable Steps [2025 Guide]
andrew shum
Written by Andrew Shum

ChatGPT now serves over 485 million users and is one of the fastest-growing search engines in B2B. People use it to get personalized recommendations for all kinds of products and services. As more users turn to this AI model,...

19 minutes read
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Content Mapping: Complete Guide with Practical Steps
andrew shum
Written by Andrew Shum

High-quality, unique content optimized for your audience’s needs can help you establish your brand’s identity and achieve your business goals. But it’s not enough to just generate tons of unhelpful texts — you...

16 minutes read
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Ecommerce SEO Pricing in 2025: What Brands Need to Know
Bohdan
Written by Bohdan Radin

With so many different rates across the industry, it is hard to know what a reasonable SEO budget looks like. In this article, we break down the average ecommerce SEO price in detail and explain the factors behind those numbers....

19 minutes read
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Marketplace SEO: How to Grow Organic Visibility for Multi-Vendor Platforms
Bohdan
Written by Bohdan Radin

In this article, we explore SEO for marketplace platforms and show how to get your product pages indexed, ranked, and discovered through Google. You’ll see what works in practice and how to adapt classic SEO tactics to...

17 minutes read
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How to Choose an SEO Agency in 2025: A Practical Guide
Bohdan
Written by Bohdan Radin

And the hardest part is, you often can’t tell the difference at the start. Most agencies talk about the same things: audits, backlinks, technical SEO, and content. But very few explain how that work connects to your business...

13 minutes read
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LLM SEO: 8 Strategies for Businesses’ Visibility in AI Platforms
andrew shum
Written by Andrew Shum

This article breaks down the top strategies you can use to increase brand presence in LLM results. We will cover formatting, relevant entity use, citations, and content depth so you can adapt without starting from scratch. Why...

22 minutes read
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