Andrew Shum is the Head of SEO at SeoProfy, with over 8 years of experience driving organic growth for startups, e-commerce brands, and Fortune 500 companies. He has led SEO strategies for 150+ websites across 20+ industries, delivering consistent results through data-driven optimization, technical audits, and scalable content frameworks. Andrew wrote this article to share proven tactics that align with Googleâs latest updates and performance trends.
- SEO Strategy Development
- Ecommerce SEO
- Team Management
- SEO Analytics & Reporting
- International SEO
Recent Articles

However, international link building isnât easy: you need outreach contacts in each country, time to vet local platforms, and sometimes even trusted contractors who understand the market. Add to that cultural differences,...

Ranking on Google isnât just a vanity metric â it decides whether buyers ever find you. Only 9% of users scroll to the bottom of page one, leaving brands outside the top results invisible to over 90% of potential clients....

Of course, you can also do an audit yourself or get it done for âfreeâ. Still, it might not be as comprehensive as the ones that are provided as a separate service. Since a handful of details influence the cost, you’ll...
![How to Rank on ChatGPT: Tips and Actionable Steps [2025 Guide]](https://seoprofy.com/wp-content/uploads/2025/08/how-to-rank-on-chatgpt.jpg)
ChatGPT now serves over 485 million users and is one of the fastest-growing search engines in B2B. People use it to get personalized recommendations for all kinds of products and services. As more users turn to this AI model,...

High-quality, unique content optimized for your audience’s needs can help you establish your brandâs identity and achieve your business goals. But itâs not enough to just generate tons of unhelpful texts â you...

With so many different rates across the industry, it is hard to know what a reasonable SEO budget looks like. In this article, we break down the average ecommerce SEO price in detail and explain the factors behind those numbers....

In this article, we explore SEO for marketplace platforms and show how to get your product pages indexed, ranked, and discovered through Google. Youâll see what works in practice and how to adapt classic SEO tactics to...

And the hardest part is, you often canât tell the difference at the start. Most agencies talk about the same things: audits, backlinks, technical SEO, and content. But very few explain how that work connects to your business...

This article breaks down the top strategies you can use to increase brand presence in LLM results. We will cover formatting, relevant entity use, citations, and content depth so you can adapt without starting from scratch. Why...