SaaS SEO Case Study: +15K Organic Clicks & 26% Growth

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SEO Case Studies
SaaS SEO Case Study

SeoProfy team knows what they’re doing and they definitely care.

SeoProfy team didn’t just follow one simple plan, but when things needed to change — they adapted quickly. They came up with new ideas and always looked for the best opportunities for our product’s growth.

Anastasiia Pidhaina

Marketing Manager, xTiles

Services Used

The Challenge

Xtiles is a growing productivity SaaS platform, but quality, content, and technical issues constrained organic growth. Large-scale UGC spam, weak content performance, and preparation for a platform migration made it difficult to scale visibility while maintaining traffic stability.

Large volumes of toxic UGC pages with spam outbound links
Underperforming content focused on SurferSEO scores rather than search intent
Technical inconsistencies while preparing for Webflow → WordPress migration
Risk of traffic loss during mandatory UGC cleanup and deindexation

Solution

We developed an SEO strategy focused on stabilizing organic performance during large-scale cleanup and migration preparation while building a foundation for scalable growth.

Technical SEO & Migration Support

We aligned URL and slug structures, fixed canonical issues, cleaned header hierarchy, and supported the Webflow → WordPress migration while monitoring deployments and technical implementation.

Structural Optimization

We transitioned from UGC-based designer pages to structured landing categories, optimized category taxonomy, and expanded high-impact comparison pages targeting competing tools.

Content Strategy & Optimization

We replaced score-driven content with intent-focused SEO briefs, improved UX and content layout for template and planner pages, and aligned blog content with real search demand.

Authority Building & GEO-Focused Growth

We prioritized link building to high-value pages, expanded coverage across key markets (US, UK, AU, EU), and focused on acquiring high-quality, topic-relevant referring domains.

Results

Despite removing thousands of pages and restructuring major parts of the site, xTiles.app achieved strong and sustainable SEO growth.

+26% Organic Traffic Growth

Organic traffic grew from 60.1K to 75.5K clicks, adding +15,352 clicks after cleanup and signaling stronger relevance and domain quality.
+31% Increase in Top-3 Keywords

Top-3 rankings increased from 523 to 687, improving visibility for high-intent queries.
+81% Growth in High-Quality Referring Domains

SeoProfy built 65 authoritative backlinks (≈80 → 145), strengthening trust signals and supporting priority pages.

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