Legal Marketing Case Study: +1300% Lead Growth for Injury Law Firm

Services Used

The Challenge

A personal injury law firm aimed to unite several regional sites under one strong brand — CallKelly. The old website was slow, outdated, and lacked both SEO and analytics. The client also needed quick lead results alongside long-term growth.

Rebuilding an outdated, low-converting website
Fixing spammy links and on-page SEO issues
Setting up full analytics and tracking
Launching PPC & LSA for fast lead flow
Building a scalable SEO foundation

Solution

We built an integrated strategy focused on redesign, SEO recovery, and scalable lead generation.

Website redesign

Rebuilt the site for faster speed, better UX, and higher conversion rates.

SEO & link cleanup

Fixed technical errors, removed toxic backlinks, and optimized key service pages.

Analytics setup

We implemented comprehensive tracking and utilized Microsoft Clarity to gather user and conversion insights.

PPC & LSA campaigns

Launched Google Ads and Local Service Ads to generate qualified leads fast.

Results

Within just five months, the new CallKelly brand achieved measurable, multi-channel growth. The project proved that a full-funnel strategy combining SEO, PPC, and CRO can deliver both quick wins and sustainable results for legal services.

+645% organic traffic growth

Traffic increased from 49 to 365 daily sessions (May 2024 → September 2025).
+1300% rise in qualified leads

Lead volume grew from ~10 to 140–150 monthly qualified leads across all channels.
+940% increase in Top-10 keywords

Keyword rankings improved from 139 to 1,445 positions in Google’s top results.
Strong conversion optimization results

Ongoing CRO and A/B tests continue to increase the percentage of users who turn into leads.

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