Jewelry Ecommerce SEO Case Study: +280% Organic Traffic Growth

Services Used

The Challenge

When the client approached us, performance issues were spread across the whole SEO stack. They were dealing with:

Declining visibility for commercial and transactional keywords
Ranking volatility in core “money” categories
An imbalanced backlink profile that increased the risk of algorithmic hits

The Solution

We implemented a comprehensive SEO strategy, combining technical, content, and authority-building work.

Technical & structural SEO

Stabilized indexing and crawl patterns for category-level pages and reduced internal URL competition for commercial queries.

Content & search intent alignment

Shifted emphasis toward commercial and other high-intent topics and reinforced category pages targeting transactional demand.

Authority & trust building

Removed risky links that fed volatility, added relevant editorial links, and rebalanced anchor text toward branded and neutral phrases.

Commercial page reinforcement

Focused SEO efforts on driving visibility for core transactional queries, such as “engagement rings”, “wedding rings” and others, so extra traffic landed on pages that drive sales.

Results

Despite operating in one of the most competitive eCommerce niches, our client saw a steady improvement in organic performance.

+280% increase in organic traffic

Monthly visits from organic search went from 6,352 to 24,314, with most of the uplift coming from core commercial pages.
5x growth in top-3 keyword rankings

The site went from 388 to 2,026 keywords in the Top 3. That put the brand in front of far more people searching with intent to buy.
+60% uplift in high-quality referring domains

The number of quality backlinks rose from 291 to 465, strengthening trust signals and supporting more stable performance over time.

Ready to grow faster with SeoProfy?

Let’s turn your traffic into revenue. SeoProfy combines deep SEO expertise, data-driven strategy, and transparent results tracking to help your business grow faster and stronger in any market.