Financial Analytics SEO Case Study: From 191K to 247K Organic Clicks

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Financial Analytics SEO Case Study

We’re very satisfied with the ongoing collaboration and results.

Thanks to SeoProfy, the client has seen a steady growth in keyword rankings and organic visibility. SeoProfy has delivered tasks on time, communicated transparently, and adapted to priorities. The team’s technical expertise and thorough audits have been a highlight of the engagement.

Vyacheslav V.

Digital Marketing Specialist, Atas

Services Used

The Challenge

ATAS is a well-established trading software brand with strong demand in Europe and the US, but ongoing migration and technical constraints have limited organic growth. Indexation issues across multiple language versions and the weak performance of high-intent commercial keywords made scaling visibility difficult.

Ongoing website migration is limiting technical changes
Indexation issues across 5+ language versions
Weak rankings for high-intent commercial keywords
Unbalanced backlink profile with toxic referring domains

Solution

We developed an SEO strategy focused on immediate execution during migration while preparing the site for scalable growth post-migration.

Website Indexation & Technical Recovery

Improved crawling and indexation across EN, DE, ES, RU, and FR pages; prioritized high-value commercial URLs; cleaned duplicates; optimized WordPress URLs; and supported migration.

Link Building & Toxic Domain Cleanup

We removed toxic backlinks, updated the disavow file, constructed high-quality links in DE, US, and ES, bolstered authority in trading and analytics niches, and optimized anchor distribution.

Semantic Expansion & Content Optimization

Researched new keyword clusters, created briefs for long-form high-intent content, enhanced topical relevance, and strengthened internal linking to commercial pages.

International SEO & Multi-Language Growth

Optimized DE and ES versions, improved homepage visibility across GEOs, refined multilingual signals, and enabled parallel growth of non-English pages.

Results

Despite migration constraints and limited implementation flexibility, ATAS achieved strong organic performance improvements driven by technical recovery, improved relevance, and authority stabilization.

+29% increase in organic clicks

Organic clicks increased from 191,000 to 247,000 over three months as indexation issues were resolved and visibility recovered across key pages.
+73% CTR growth

Click-through rate increased from 1.5% to 2.6%, reflecting better keyword targeting, improved rankings, and stronger SERP relevance.
+51% improvement in average ranking position

Average position improved from 20.4 to 9.9, enabling multiple priority keywords to enter Google’s Top 10.

Financial Analytics SEO Case Study Result

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