Ecommerce Supplement Site Recovery Case Study

Services Used

The Challenge

The client approached us with a site recovery request after sustained visibility loss across major search engines. Their strongest commercial pages lost rankings, priority keyword clusters slipped, and the site struggled to maintain consistent indexing.

Weak E-E-A-T signals in a highly sensitive YMYL niche
Commercial pages losing rankings because they didn’t match search intent
An unbalanced backlink profile with risk factors
Technical problems that hurt performance and crawlability
Keyword losses in priority clusters and inconsistent indexation

The Solution

We developed a structured recovery framework focused on restoring trust, improving crawlability, and strengthening commercial relevance.

E-E-A-T and trust reinforcement

We added author entities, strengthened the “About” section, and increased transparency signals to better meet YMYL expectations. These elements improved trust by showing who published the content, why users could rely on it, and how the business operated.

Commercial page optimization

We reworked priority product and category pages to better match commercial intent and reduce internal competition. That included duplicate metadata fixes, internal linking improvements, and targeted content refreshes.

Backlink risk mitigation and authority growth

We audited the link profile for toxic patterns, applied selective disavows where needed, diversified anchor texts to reduce risk, and improved the mix of referring domains, focusing on quality signals that support ranking stability.

Technical stabilization

We improved the site’s Core Web Vitals (with a special focus on mobile), media handling, and structured data (products, reviews, and organization). We also removed crawling and indexing barriers so that search engines can access and evaluate priority pages.

Results

The recovery plan restored visibility and improved performance in the aspects that matter for ecommerce: clicks, rankings, and orders.

+171% daily clicks (2.7x increase)

Daily organic clicks grew from about 70/day to about 190/day. This jump showed up after we stabilized crawlability and rebuilt trust signals.
+145% increase in keywords in the top 10

The top-10 keyword count increased from 92 to 225. The biggest gains came from aligning category and product pages with what searchers expect to see before buying.
+144% orders per day (2.4x increase)

Orders rose from 4.5/day to 11/day thanks to improved rankings for revenue-driving pages and cleaner internal linking that directed more qualified traffic to high-converting paths.

Ecommerce Supplement Site Recovery Result

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